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Impact from Comms and Marketing is built over time - yet can be easily dented by irrelevant content. How can we all ensure stories resonate with journalists and audiences? Challenges like poor campaign performance affecting ROI, advantage lost to competitors, and declining productivity & relevance can erode trust and effectiveness. Did you know? Adopting these four data driven approaches can help: 1️⃣ Use analytics to ensure pitch relevance.  2️⃣ Personalise content to target specific audience needs.  3️⃣ Embrace generative AI to stay current and impactful.  4️⃣ Enhance your PR effectiveness by leveraging data and AI. How's your team using data and analytics to thrive? Tell us in the comments ⬇️ or drop us a DM to find out more. #Communications #PR #DataAnalytics #TrustBuilding #Technology #Innovation #Pitching #ROI   Image Credit: Dall E

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