I help health tech & healthcare service providers navigate marketing complexities and scale impact 🚀 | Fractional Chief Marketing Officer/Marketing Director 👩🏼💻 | Bean Fiend ☕
If you target high-level decision-makers in healthcare, then you know how challenging it can be to get a few minutes of their time. While we spend every waking hour thinking about how our product/service can solve their big business problem, they're busy running a company. They just aren't devoting the same brain power to the problem that we are. They've got 99 problems, and you're just one. ☝🏼 Here's how you cut through – target influencers within the organization who are directly impacted by or close to the problem. Then, talk about the value you bring and how you can solve their specific pain points. It's the influencers that can connect your product's value to the specific business needs of the organization and ultimately communicate that internally. When the time comes to make a purchasing decision, the decision-maker will lean more on the opinions of their trusted leaders than they will on any eGuide or video demo you could send them.