Heather Lodge’s Post

A coach serves as your inside guide at each account, helping you navigate the political and social landscape.  They offer vital information, such as competitive pricing insights and key influencers you need to connect with.  By focusing on developing a coach, you ensure that you have a trusted advisor who is invested in your success. This strategic approach can significantly enhance your ability to convert complex accounts and achieve your sales goals. Thinking Strategically

3 things Tech Influencers will never tell you to focus on - 1. Manage your Boss 2. Manage your Emotions 3. Manage your Energy Strong tech foundations are important, but after a certain point, it's necessary to take a holistic approach to design your career. That means focusing on managing your boss, emotions, and energy. These crucial elements are often overlooked by tech influencers, but they can make all the difference in achieving long-term success. #career #design #linkedinforcreators

Leveraging the Power of Internal Influencers in 3 Steps 🎤 1. Identify your influencers  The first step is to identify the most influential individuals within your organization, outside of the leadership team. The aim isn’t to create influencers, but instead to find the people who have the power to spark movements and drive change across the workforce. 2. Engage and involve your influencers  Once you have a better idea of who your internal influencers are, the next step is to engage them by getting them involved and united behind a common cause. This is the stage when you can start to build your influencer network by inviting these individuals to share their opinions and contribute to the planning stages of important campaigns. 3. Empower your influencers to spread the word The final step is to empower your internal influencers to spread the word with their colleagues outside of the newly created network. Encouraging these individuals to share their experiences with colleagues will ultimately help achieve greater widespread engagement. Find out how to identify, engage, and empower these people 👇 #EX #IC #InternalComms #EmployeeExperience

💡 Who are the actors in your network that you need to influence? 👥 Once we understand what drives decision making (see last week's tip), we can apply this thinking to the different actors in our network. If we think about a business network, you will have customers, target market (potential customers), and a range of actors who influence the decisions your existing and target customers make. These could be business colleagues, friends and family, campaign groups, political actors, social media influencers. The range of actor-network relationships will be different for each customer persona. By mapping and understanding these networks and nodes of influence, it will be much easier to understand where your customer wants are coming from, create influence yourself, and convert more customers in the future. More examples and detail to follow in the 💜 Bare Analysis Customer Delight Toolkit 💜 #customertips #research #businessinsights

I often get asked "what size influencers should I use for my campaign?". And I always tell people that it depends on their goals. Here's a simple guide ⬇ Major/celeb ▶ build brand awareness over time, establish credibility Macro/mid ▶ drive sales, attract new customers Micro ▶ increase sales, engage niche communities Nano ▶ foster community For big brands, a complete approach includes all tiers. Biggest risk: not engaging with influencers at all... For startups, focus on nano & micros to boost revenue to start, then advance to mid/macro and beyond. Biggest risk: going straight to macro & celebs first... Anything you'd add?

Strategic discussion with leading coaches, mentors, influencers, and CEOs of digital businesses, offering a unique opportunity to learn from the experts and expand your knowledge in the field. #havedesire #havefaith #haveplan #takeaction #businessopportunity

🌟 Ready to build impactful relationships with influencers? Here's your playbook: 1️⃣ Authentic Alignment: Seek influencers whose values and niche align closely with your brand. Authenticity is key to building trust and resonance with their audience. 2️⃣ Personalized Outreach: Approach influencers with personalized messages that demonstrate genuine interest in their content and expertise. Tailor your communication to show how collaborating would benefit both parties. 3️⃣ Value Exchange: Offer influencers something of value in exchange for their collaboration, whether it's exclusive access, product samples, or financial compensation. Ensure the partnership is mutually beneficial. 4️⃣ Long-Term Engagement: Invest in building long-term relationships with influencers rather than one-off transactions. Nurture ongoing partnerships based on trust, respect, and mutual support. 5️⃣ Genuine Engagement: Engage authentically with influencers by interacting with their content, sharing their posts, and participating in conversations. Show appreciation for their work beyond the scope of your partnership. By following these steps, you'll lay the foundation for meaningful and impactful relationships with influencers that benefit both your brand and their audience. 💼🤝 #InfluencerPartnerships #AuthenticEngagement

Get to know your client's decision makers. You should know the organization of the company, board members, influencers, and decision-makers, etc. are. That includes getting to know the company's culture, their goals, and their constraints. Even after identifying who the key decision-makers are, you have to take it a step further and know what their deciding power is. #decisionmakers #winningbusiness #aecmarketing #economicdevelopment

Imagine marketing not just to those who buy, but to those who whisper in the buyer's ear. Your most unlikely allies may never buy from you… but are strong influencers in your buyer’s decisions. This is why focusing on buyer personas ignores 90% of your total market. Imagine how much potential revenue you’re leaving on the table. To think more holistically about your market, consider using “audience personas” instead. On February 21 at 1 pm Eastern time, Amanda Natividad, the VP of Marketing at SparkToro, will be joining us live to show you how you can use audience personas to your competitive advantage. In this session with Amanda, you'll learn: ✅ The different segments within your audience, and how to tap into their motivations ✅ How to do audience research to understand your customers' sources of influence ✅ Some tips for leveling up your messaging and pitches for a greater impact You can register below in the comments 👇 (P.S. Make sure you toggle to “most recent” on comments so you can see the registration link)

🌟 High Performers vs. Influencers: The "It" Factor 🌟 Ever noticed how both high performers and influencers possess that elusive "it" factor? The “it” factor can be so many things, but let’s talk about how these individuals Invent and Teach others. For influencers, it's about inventing captivating content and attracting sponsors. Their platforms may also be used to teach their audience how to use a product, book a luxury vacay for under $100 or just how to feel good about themselves. Meanwhile, high performers excel at inventing solutions to challenges, news ways to approach development, or enhance your product or brand. They also excel at teaching their peers how to implement these solutions effectively in their roles. Both groups inspire innovation and drive change, within these different arenas. How are you embracing the "it" factor in your high performing employees? #HighPerformers #Influencers #Innovation