HSMAI’s first ever Commercial Strategy Week Conference has kicked off with a general session on how to navigate the complex interplay of sales, marketing, revenue management, and distribution — the commercial disciplines — towards enhanced enterprise profitability. This first session set the tone on integrating the three disciplines to result in what is Commercial and was led by Lori Kiel, CHDM, Chief Commercial Officer, The Boca Raton Resort & Club, and Chair of the HSMAI Foundation Board of Directors, Gissell Moronta, CMP, Senior Vice President, Sales and Marketing, Atrium Hospitality, and Chair of HSMAI’s Sales Advisory Board and Stephanie Smith, CHDM, CEO & Digital Matriarch, Cogwheel Marketing & Analytics, and member of HSMAI’s Marketing Advisory Board. Some key takeaways included: Timing and strategy go hand in hand - if we wait to use marketing as a tool until booking, then it is too late. It is crucial that teams create a foundation of mutual respect across marketing, sales and revenue streams. The importance of tribe mentality: Commercial is understanding success at a much higher level than what you individually contribute. #HSMAICSC24
Jaime Job
4mo
I loved this opening session with Lori Kiel, Stephanie Smith, CHDM and Gissell Moronta! You are all inspirations to me - thank you for sharing with all of us!
Kimberly Erwin
4mo
Such a pleasure seeing you, Lori Kiel!! Thank you for ALWAYS delivering!
Gissell Moronta
4mo
These takeaways are #TheKey to Commercial Success!
CEO and Digital Matriarch at Cogwheel Marketing & Analytics | Dedicated to Hotel Digital Marketing | HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing & Revenue Management
4moLove these takeaways! Thanks HSMAI for letting us present Lori Kiel Gissell Moronta