Interesting points of view on the Fan Token's world. It is not a superbly new concept, yet it is being adopted by top brands and slowly moving toward other areas. Tokens are not only used to build fan engagement but also as Investment tokens that can be traded over time. "The market for #Fan #Tokens is underscored by the fact that more than 150 sport organisations from 25 countries have issued Fan Tokens, with fans estimated to have spent over £262 million on these tokens by the end of 2021 (Tidy & Lane, 2021). Among these sports clubs, six UK football clubs swiftly adopted Fan Tokens and positioned them to foster closer connections with their younger, more technologically savvy fan base. Examples from clubs like Arsenal F.C (2021); Leeds United(2021) and Manchester City Football Club (2021) showcase this trend." The need to connect flexible fan engagement solutions that drive fan engagement through various mechanics, introducing #Gamification #Achievements to score and earn fan tokens rises. Hybrid approach with Web2 solutions and + Web3-driven benefits is slowly paving it's way towards the change. Full article from Taylor & Francis Group in the 1st comment.
Thanks for sharing!
Senior Account Executive | Fan Engagement | Loyalty in Sports Industry | Sports Revenue Models
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