Huckberry’s Post

Are you celebrating anything this week? We're all about celebrating here at Acknowledge (obviously!) whether that's via the deal tombstones or awards or even framed cartoons about your deal closure. Whilst it's great to celebrate the big things it's important to celebrate those small wins - so let us know in the comments below #celebratingbusiness #smallwins #celebration

Today's bobblehead giveaway represents an icon in D.C., Virginia Ali of Ben's Chili Bowl. Learn more about the connection between Ali, Ben's Chili Bowl and MLK.

Happy Monday, I hope your weekend was fab. Here are the answers to our carrot themed Friday Five. 1. Who was the host of the hit TV show Golden Balls? Answer - Jasper Carrott 2. Captain Carrot is a character that first appeared in 1982 for which comic brand? a) Marvel b) DC c) Beano Answer - b) DC 3. Kevin the Carrot features in the Christmas adverts for which supermarket brand? Answer - Aldi 4. Approximately how many carrot seeds are sown each year in Britain? a) 2 billion b) 12 billion c) 22 billion Answer - c) 22 billion 5. Carrots are often orange but typically how many colours of carrots are there? - Answer 5 Orange, Red, Purple, White & Yellow. How many did you get right, let me know in the comments.

Some interesting echoes of Sir John Hegarty's MAD//FEST LONDON talk yesterday in Sir Martin Sorrell's talk today. Asked what he’d recommend to youngsters joining the industry Sir Martin said learn Chinese, Spanish and coding – not just because they’re useful skills, but because it’ll exercise your brain in a way that we don’t do enough of now. Whilst Sir Martin Sorrell also talked about trying tech fast, because it will change faster than you think, Rory Sutherland talked about what slow AI might look like. Sometimes we need to take time to do things, we need to put in the right amount of effort to achieve what we need to. Being more efficient can be easy to achieve, being more effective is often much harder. Thanks MAD//FEST – lots of great thinking to make the little grey cells fire up – now to slowly digest and think about the learnings to take forward.

What do you think about a black dinner table in a space like this? Home is where your story begins. I want to help start your story.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Networking is the most successful way of finding a meaningful job and attaining career success. 80% of professionals find networking essential to their career success, almost 100% believe that face-to-face meetings build stronger long-term relationships, and 41% want to network more often. As always for more military transition support register for the USO Transition program and get connected with a transition specialist for access to more awesome resources like this one. Register here: USO.org/transition

Check out my video recap of todays event!

Come meet me and the team to discuss how we can help each other. #ControllingDEX #Intune #ZerotrustApps #Hybrid #Laptops #VDI #GartnerWorkplaceSummit

The MOST practical panel I've ever been on is coming back: → More profitable funnels → 5 min. each (no aimless monologuing) → No slides, all action I have my own thoughts, BUT to juice it... I interviewed a few friends whose brands you all love and know ;) See you next week.