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🎾 Traditional sponsorship is over! ↓ Let's illustrate this with the case of Roger Federer: → Roger chose to decline a $10 million per year sponsorship from Nike in 2018. → Instead, he acquired a 3% stake as an ambassador and investor in the shoe brand On in 2019. → When On went public in 2021, Federer's stake translated into nothing less than $300 million. → Let's see it this way: 30 years with Nike at $10 million per year adds up to $300 million. → Two years as an ambassador and investor at 3% totaled $300 million. In other words, 15 times faster. Long-term relationships through participation agreements & partnerships instead of traditional sponsorships with immediate economic compensation are a lesson that all athletes and brands should consider. Participation is the path that can generate more advantageous agreements for both the brand and the athlete or sports property. 👉 Discover more ideas on marketing, advertising, investments, and sports technology by following Meca Sports! Ignite Your Spirit! ✨ #marketing #digitalmarketing #advertising #sports #successfulbusiness #sportbusiness #sponsorship #innovation #tennis #partnerships

Drapers explores how brands are cashing in on the Euros, Wimbledon, Olympics and Paralympics. "The Olympics inspires such a huge amount of people to get more involved with sports, and, of course, this will translate over into sportswear sales for retailers." Read more below. #retailnews #fashionnews #sportswear #retailsales #Euros #Olympics #Paralympics #Wimbledon

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

MUST READ: RB Leipzig confirm long-term deal with Puma: RB Leipzig has locked in a 10-year partnership with Puma to be the Club's kit supplier from July 1, 2024 - with players wearing Puma kits from the 2024-25 season. In addition to supplying kits to the different teams, Puma also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations, Puma will also equip RB Leipzig’s esports team. This is set to be a massive upgrade for the club financially with the decade-long deal set to earn the club up to $250.21m (€150m) during the span of their contract. That new deal is undoubtedly an upgrade from their previous contract with Nike which only earned them $100.1m (€60m) after 10 years. Leipzig signed with Nike in 2014 and previous reports suggested that they were searching for a new kit supplier and a better contract. The German club has opted to join other top teams like Borussia Dortmund, AC Milan, and Manchester City in collaborating with Puma. Puma CEO Arne Freundt discussed the future of the deal. “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally. We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years,” he said in a statement. RB Leipzig Managing Director Johann Plenge mentioned the forward progression the club hopes to make with this partnership. “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club," Plenge added via press release. "Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.” This partnership is a great financial leap forward from RB Leipzig and Puma also get to add another successful football club to their already impressive portfolio. The post RB Leipzig confirm long-term deal with Puma appeared first on Soccerscene. #Football #Soccer #FootballNews

REVEALED: The English Premier League is our Kit Launch Cup Champion for Leagues! Last week, we revealed adidas as the Brainsights Kit Launch Cup Winner - Kit Makers. The brand edged out Nike, PUMA Group, and upstarts Castore for the title. This week, we turn our attention to Leagues, using the average score of each kit launch from clubs in a given league to produce an overall League score. The big lesson I take away: competition is good. It raises the bar both on - and off - the pitch. To the benefit of leagues. The Premier League is widely considered to be the most competitive of the big leagues in European football.* They consistently command the most money in broadcast rights of any of the big soccer leagues. And they're showing that in club marketing, too. The league features the top 6 Kit Launches in our study, and 7 of the top 10. The league with the most room for improvement and upside? The Bundesliga. Their average Kit Launch score ranked 4th of four (of the leagues we analyzed with 5 or more kit launches). This was a bit of a surprise to us given the Euros were in Germany this year and so clubs had that added profile opportunity. Lots of room to improve by leaning - especially - into heritage. The big surprise? Serie A. The Italian clubs turned on the style and connected to place and community in meaningful ways that resonated. Next week is the big one - we'll reveal the Kit Launch Cup Champion - Clubs! You know it's from the EPL - but can you guess which club? Stay tuned! #dataviz by Edward Zavertyaev cc James Denman Jeff Miner Seif Khemaissia Kev McFadyen Kelly Graham Ian Nolan Mike Armstrong Mike Miura Kim Harland Federico Chiarello Tom Grindel Sheldon Kiernan Chris Falkiner Adam Field Bundesliga Serie A Ligue 1 LALIGA Joe Lemire Neil Ewen Elena Lewis Kate Magee Paul Frampton-Calero ⚡️Christina Mirabelli Ben Hartman Alyson Walker *This, despite Man City winning the last four titles, and 6 of 7. Go figure.

ICYMI: RB Leipzig confirm long-term deal with Puma: RB Leipzig has locked in a 10-year partnership with Puma to be the Club's kit supplier from July 1, 2024 - with players wearing Puma kits from the 2024-25 season. In addition to supplying kits to the different teams, Puma also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations, Puma will also equip RB Leipzig’s esports team. This is set to be a massive upgrade for the club financially with the decade-long deal set to earn the club up to $250.21m (€150m) during the span of their contract. That new deal is undoubtedly an upgrade from their previous contract with Nike which only earned them $100.1m (€60m) after 10 years. Leipzig signed with Nike in 2014 and previous reports suggested that they were searching for a new kit supplier and a better contract. The German club has opted to join other top teams like Borussia Dortmund, AC Milan, and Manchester City in collaborating with Puma. Puma CEO Arne Freundt discussed the future of the deal. “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally. We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years,” he said in a statement. RB Leipzig Managing Director Johann Plenge mentioned the forward progression the club hopes to make with this partnership. “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club," Plenge added via press release. "Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.” This partnership is a great financial leap forward from RB Leipzig and Puma also get to add another successful football club to their already impressive portfolio. The post RB Leipzig confirm long-term deal with Puma appeared first on Soccerscene. #Football #Soccer #FootballNews

The Premier League is more than just football, its a well-oiled marketing machine. In marketing, as in football, timing is everything. The league's ability to keep fans engaged, from London to Dubai, is a lesson in brand loyalty. Each goal is a headline, each match a campaign, building a narrative that resonates far beyond the ground. Having worked on sports campaigns with DUNE | 23, I have seen firsthand how these moments are more than just points on a scoreboard. They are opportunities to: - connect with fans - tell a story - build a brand that resonates far beyond the field Just as a well-executed campaign turns heads, so too does a well-placed goal ignite the passion of millions. #premierleague #manchesterunited #marketing #digitalmarketing #branding

🤔 Do you know the top three longest-standing sports sponsorships in history, specifically, in the suppliers category? 1️⃣ The partnership between Slazenger and Wimbledon has flourished for over 120 years, making it the longest-running sponsorship in sports. Slazenger tennis balls have been used at Wimbledon since 1902, and this enduring relationship has adapted and evolved, showcasing a deep commitment to excellence in the sport. 2️⃣ The iconic alliance between Shell and Scuderia Ferrari has lasted for an impressive 70+ years. The partnership began in 1950, during the first World Championship Series. ✅ Part 4/6 of a comprehensive checklist for developing or evaluating your #sponsorship strategy. In the past three weeks, we’ve explored the official, premium, preferred partners categories for football #associations, #leagues and #clubs. This week, let us look at the typical commerce and industry sectors for the 'Official Supplier' category of these institutions. Throughout this series, you’ll discover insights into more than 190 different commerce and industry sectors that are actively investing in #football. Stay tuned as we continue to unpack the full matrix in the upcoming weeks. Could you tell us which sports sponsorship in the suppliers category holds the title for the third longest-standing partnership in history❓Let us know in the comments! #SportsGovernance #FootballManagement #SportsBusiness #StrategicManagement #Sponsorship #Strategy #FootballBusiness #SportManagement

Quite a moment, this. The German team defines the Adidas football brand and its story like no other. But it has been coming. A very senior Nike exec told me over 20 years ago that, having acquired Brazil - the ‘Big Bang’ in Nike’s football strategy - the German national team was now Nike’s number one football target, because of the blow it would deal to Adidas, and that they would not rest until they acquired it. It must have been quite a number, and quite a pitch. Significant that Nike’s CEO led it - his comments at the next earnings call will be worth watching. You can expect two consequences, in particular. 1. Adidas will move heaven and earth to retain and acquire as many individual deals with German national team players as it can. There’s more than one way to get the three stripes onto the pitch. 2. It’s conga time at FIFA. Adidas’s deal with FIFA - which stretches back to 1970, and forward to 2030 - is even more important to the Adidas football brand, and with the loss of Germany just became a helluva lot more important to Herzogenaurach. Lose Germany? Painful, very painful, but manageable. Lose FIFA? Checkmate. #Nike #Adidas #sportsmarketing #sponsorship #football #footballbusiness #sportsbiz