Human Ventures’ Post

Human Ventures reposted this

View organization page for The Gallery, graphic

612 followers

Brand could be one of the biggest levers impacting the success of a startup studio, yet one of the most overlooked. We sat down with Joe Marchese of Human Ventures for a unique and jam-packed deep-dive. Curious about the real backstory of Human? Check out the full episode at the link in comments! #startupstudio #nyctech #newyorkcity #venturestudio #venturebuilder

Daan Schoofs

Co-founder, CEO at Duodeka | Turning wicked problems into great SaaS companies

9mo

We underestimated the importance of a strong brand in the early years of our studio Duodeka. Now that we've invested in it, we realize the power of a good brand, especially in attracting talented experts for our venture-building team and experienced founders. In addition, the process leading to the development of a brand is also very helpful in sharpening your own business proposition. It simply forces you to look at it very critically.

Mark Weinstein

Chief Marketing Officer at Hilton

9mo

Well said, Joe. “Performance marketing” and its allure of false-precision ROI is so tempting to make the week, month, or quarter. But long-term, sustained value — “premiumization” — is hard-earned through strategic investment in and thoughtrip activation of brand.

Benjamin Wald

3x Founder, Investor, Advisor with hands-on experience in IoT, Infrastructure & AI

9mo

💪

Emily Maglietti

Passionate Brand Marketer | Consumer Behavior + Media Innovation

9mo

Brand is everything. AMEN! Love this.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics