Another day, another opportunity to hear words of wisdom from our fearless leader. Don't miss the latest & greatest episode of The BeanCast with Matt McDermott & a few of his friends.
Director of Strategic Marketing and Consulting, The Cool Beans Group
Not one. Not Two. We have THREE BALD MEN on this week's BeanCast! Their brains are so big there's no room for hair follicles!
Hear Mitch Joel, Matt McDermott and Samuel Monnie talk about the mass personalization dilemma and much more. Listen here for all smarts:
https://lnkd.in/ghrJt9wM
🏆 OVA-US Nominated Voice Actor at WoodyG Voice Over Studio LLC 📲 woodygvoiceover.net 🌎 South Carolina, USA | Voice Actor for your ExplainerVideos, eLearning, Political, Narration, Radio & TV, Southern American.
This is just a preview of the voices that have challenged the norm!
Ever wondered what happens when we go beyond the bias? The full video launches this week, and trust us, you don’t want to miss it!
#HumansOfQuidich#BeyondTheBias#FinalTeaser#SportsBroadcasting
Creepy VHS Tapes: The Perfect Viral Campaign 🎥📼
Imagine getting a random VHS tape in the mail—no labels, no explanation—just the eerie "seven days" footage from The Ring. That's exactly what happened before the movie’s release, and it left people terrified and confused. 😱 With no branding or context, it created an instant buzz, spreading through word-of-mouth as viewers tried to make sense of the disturbing videos.
This clever viral campaign mirrored the cursed tape in the movie, adding suspense and hype for the horror that was about to unfold. What would you do if you got a creepy VHS like that? 🤔 Let us know below! ⬇️
#ViralMarketing#TheRing#MovieMarketing#HorrorMovies#MarketingStrategy#Suspense#SevenDays#ThrowbackMarketing#HalloweenMarketing
It’s great to see how reactive marketing can align seamlessly with culture. Being part of the moment, especially when it’s authentic and resonates with your brand, truly amplifies the impact. This post not only captures Kendrick’s #GNX drop but also showcases how brands can organically engage. Moving at the speed of culture, indeed!
McDonald's Social Media Manager | Writer at The Weekly Pause
Kendrick dropped his latest album #GNX last Friday. Within 30 minutes, Mustard was trending on X. And a few hours after that, we posted this.
The post is simple. We were the first brand to jump in. And it made sense for us. Tbh, we just didn't force it - and the internet could tell.
This is the power of reactive marketing when done right. Moving at the speed of culture, but only when it makes sense for your brand.
What a brilliant campaign; winner of "Audio & Radio" Grand Prix at Cannes Lions 2024 on Monday night - Specsavers "The Misheard version (Agency - Golin, London)
https://lnkd.in/eqQjZu79
Makes us realise how often we mishear on so many levels!
#marketing#advertising#radio#audio
We want your questions!
Have a question for the cast? Something about a previous episode? Wondering if Daniel really has a pet name for his favorite soldering iron? Dying to know what hair product Sean uses? Want to ask Elias if his mustache is real?
Send us your questions using the link below, you may just end up receiving the answer on an upcoming recording!
https://lnkd.in/exPik-q5
On a Monday morning we all get together for half an hour to chat about our weekends and the week ahead. And I'm sure there are Monday's where some of us would rather not go straight onto a zoom call or where we feel we don't have the energy or anything to give.
But we've all said at one point or another how great that call can be. The ritual of kicking off another week, to check in, to see everyones faces and have a chat.
And the other massive upside is hearing from a team of all ages and interests any recommendations of things to see or do or the 'save yourself the time and don't bother!'.
So thank you Harry Ellis for your thoughts on this one today......
If you love a good over-dramatised Netflix doc, check out Big Vape: The Rise and Fall of JUUL.
The first episode, "The Spark," shows how the founders from Stanford Design School used design thinking to create the first mainstream vape product, JUUL.
It's a great example of what happens when you focus too much on desirability and commercial practicality while missing the bigger picture of its impact on society.
Definitely highlights the downside of the traditional desirability lens for focusing too much on short-term appeal, and reinforces why ensuring a lens on the impact on people and planet is so important.
https://lnkd.in/eExuEdhC