Hussain Maqsud Akhtar’s Post

Increased the organic visits by 300% for a B2B SaaS WITHOUT publishing new pages. 5-Step process (so you can implement the same) 👇 Website background: — Domain rating: 39 (a/c to Ahrefs) — Niche: Legal (B2B SaaS, United States) — Indexed pages: Around 190 pages — Almost 90% of our SEO effort goes into updating existing pages — Brand presence: The brand has a good presence in the US (~400 brand name searches/m) How we started this SEO project: Initial observation: The articles were written by a knowledgeable writer who knows the ins and outs of the product and customer demand. However, the content lacked SEO optimization. This includes: 1. Not targeting the right keywords 2. On-page issues 3. Content depth and heading structure Step 1. Audit existing content inventory We started with auditing the last 6 months' content by tracking pages with declined traffic. Step 2. Audit intent Chances are the pages lost traffic due to the intent shift. So, we checked for the keywords. Step 3. Keyword cannibalization There are multiple articles on almost the same topic- which can be covered in one detailed article. Step 4. Created content briefs for each existing page With new content briefs custom content guidelines and SOPs, we re-written all the high-priority pages. NOTE: Since we didn't have the bandwidth to update all pages at once, we started with topics with high business value. Step 5. On-page and internal linking Our team worked on the internal links. We also used Link Whisper to scale internal links which worked greatly. Now, here we are at this stage (From 100 clicks/month to 400+ clicks/month). Note: Also, we fixed all the technical issues on the site and implemented custom schema markup. Note: We don't track the success of SEO projects by traffic growth. However, the goal of sharing this SEO case study is to help you understand that: SEO doesn't always have to be complicated. Ensure you follow the SEO fundamentals first and prioritize your SEO efforts (when you have limitations in resources and bandwidth). That's all. Let me know if you saw huge growth by content update👇 #seo #b2bseo #saasseo

Are you investing in SEO but not seeing the results you expected? You might be making some common SEO mistakes that are holding your B2B business back. Here’s a quick guide to help you identify and avoid these pitfalls: 💡 Ignoring Technical SEO Mistake: Overlooking technical aspects like site speed, mobile-friendliness, and secure connections (HTTPS). Solution: Conduct regular technical audits to ensure your site is fast, mobile-responsive, and secure. Use tools like Google’s PageSpeed Insights and Mobile-Friendly Test to identify issues. 💡 Keyword Stuffing Mistake: Overloading your content with keywords in an attempt to rank higher. Solution: Focus on creating high-quality, relevant content that naturally incorporates keywords. Aim for readability and user engagement rather than keyword density. 💡 Neglecting User Intent Mistake: Targeting keywords without understanding what your audience is actually searching for. Solution: Research and understand user intent behind keywords. Use tools like Google Analytics and Search Console to gain insights into what your audience is looking for and tailor your content accordingly. 💡 Poor Quality Content Mistake: Producing low-quality content that doesn’t provide value to your audience. Solution: Invest in creating well-researched, insightful, and valuable content. Regularly update and refresh your content to keep it relevant and engaging. 💡 Ignoring Backlinks Mistake: Not focusing on building high-quality backlinks. Solution: Develop a robust backlink strategy. Engage in guest blogging, create shareable content, and build relationships with industry influencers to earn high-quality backlinks. 💡 Forgetting Local SEO Mistake: Overlooking the importance of local SEO, especially for businesses targeting specific regions. Solution: Optimize your Google My Business profile, use location-specific keywords, and ensure your NAP (Name, Address, Phone number) information is consistent across all platforms. 💡 Lack of Analytics and Tracking Mistake: Failing to track and analyze your SEO efforts. Solution: Use tools like Google Analytics and Search Console to monitor your SEO performance. Regularly review your data to understand what’s working and what needs improvement. By avoiding these common mistakes and implementing these solutions, you can enhance your SEO strategy and achieve better results for your business. Need expert help? Contact us today to take your SEO to the next level! 👉 https://lnkd.in/gB5HaRyu Feel free to share your own SEO experiences or ask questions in the comments below! Let’s grow together 🚀 #SEO #B2BSEO #SEOtips #DigitalMarketing #SEOStrategy #ContentMarketing

🚀 Drive Organic Growth and Dominate Search Rankings with SS IMPACT MEDIA 🚀 Are you ready to stand out in the digital landscape and outrank your competition? Look no further than SS IMPACT MEDIA 🚀! Unlock the power of search engine optimization (SEO) to propel your business to new heights. At SS IMPACT MEDIA 🚀, we specialize in crafting tailored SEO strategies that drive organic growth, increase visibility, and boost conversions. Our team of SEO experts is dedicated to staying ahead of the curve and implementing cutting-edge tactics to ensure your business achieves top rankings on search engine results pages (SERPs). Here's how we can help you: 🔍 Comprehensive Keyword Research: Identify high-value keywords relevant to your business and industry to optimize your content and attract qualified traffic. 📊 On-Page Optimization: Optimize your website's structure, meta tags, and content to enhance its relevance and authority in the eyes of search engines. 🚀 Off-Page SEO and Link Building: Build a robust backlink profile and establish your website as a trusted authority within your niche through strategic link-building initiatives. 📈 Technical SEO Audits: Identify and address technical issues that may hinder your website's performance and visibility, ensuring it's optimized for search engine crawlers. 📈 Analytics and Reporting: Track key performance metrics, monitor your SEO campaigns' progress, and receive comprehensive reports to measure ROI and inform future strategies. With SS IMPACT MEDIA 🚀 by your side, you'll benefit from a data-driven approach, transparent communication, and measurable results. Whether you're a small business looking to enhance your local presence or a multinational corporation aiming for global dominance, we have the expertise and resources to help you achieve your SEO goals. Ready to elevate your online visibility, attract more traffic, and drive meaningful results? Let's connect and discuss SS IMPACT MEDIA 🚀 can unlock your business's full potential in the digital realm!

Top 10 SEO Tools Every B2B Marketer Should Know When I started diving into SEO for B2B clients, I was bombarded with hundreds of "must-have" tools. It took me time to find the ones that genuinely make a difference. In the ever-competitive world of B2B marketing, having the right SEO tools can make all the difference. Whether you're looking to boost your organic traffic, outperform competitors, or improve your website’s technical health, these tools have got you covered Here’s my go-to list of SEO tools that have delivered real results for my clients: 1. Google Analytics – The foundation of tracking traffic and understanding user behavior. You can't optimize what you don’t measure. 2. SEMrush – Ideal for competitor analysis and keyword research. It’s like having an SEO detective on your team. 3. Ahrefs – A powerhouse for backlink analysis and link-building strategies. 4. Google Search Console – Helps you monitor your search performance and fix any indexing or crawling issues. 5. Moz Pro – All-in-one tool for managing SEO, from keyword research to rank tracking. 6. Screaming Frog SEO Spider – Perfect for conducting in-depth technical audits, finding broken links, and fixing site issues. 7. Yoast SEO– If your site is on WordPress, this plugin is a must for optimizing on-page SEO. 8. BuzzSumo – The secret weapon for discovering trending content and generating ideas that resonate with your audience. 9. Ubersuggest – Budget-friendly for keyword suggestions, site audits, and competitor analysis. 10. AnswerThePublic – Helps you uncover the exact questions your audience is asking, so you can create content that addresses their needs. These tools have been game-changers for my clients, saving time while boosting rankings and traffic. If you're feeling lost with SEO or wondering which tools are right for your B2B business, let’s connect. I’d be happy to share more insights and help you navigate this complex landscape! ##LinkedInVisibilityandIncomeAcceleratorwithAanu #B2Bcompanies #b2bmarketiing #seocontentwring #seocopywriting #seoandb2b

53% of all web traffic comes from organic search - according to BrightEdge, an SEO platform whose research has been picked up by AI. Not social media, not paid ads but Organic Search! And where does the overwhelming majority of organic searches happen in? You guessed it, it's Google Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista) Goes without saying that it's important to consider having your website optimised for inbound leads Search Engine Optimisation (SEO) is a marketing channel that sits alongside your marketing and lead generation activities such as networking, partnerships or paid ads If done with some research, planning and consistent execution, SEO can generate leads and sales in the next 6 months or longer Can't wait 6 months? Many businesses are tempted to resort to paid ads to get leads in more quickly. However this approach may or may not generate good returns, is riskier and certainly more expensive at the outset Agree? What's your experience of SEO or Google paid ads been like? Love to hear it👋😉🙏 #seo #organicsearch #marketingroi #google #LeadTracker 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

53% of all web traffic comes from organic search - according to BrightEdge, an SEO platform whose research has been picked up by AI. Not social media, not paid ads but Organic Search! And where does the overwhelming majority of organic searches happen in? You guessed it, it's Google Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista) Goes without saying that it's important to consider having your website optimised for inbound leads Search Engine Optimisation (SEO) is a marketing channel that sits alongside your marketing and lead generation activities such as networking, partnerships or paid ads If done with some research, planning and consistent execution, SEO can generate leads and sales in the next 6 months or longer Can't wait 6 months? Many businesses are tempted to resort to paid ads to get leads in more quickly. However this approach may or may not generate good returns, is riskier and certainly more expensive at the outset Agree? What's your experience of SEO or Google paid ads been like? Love to hear it👋😉🙏 #seo #organicsearch #marketingroi #google #LeadTracker 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

SEO has transformed from keyword-focused strategies to a holistic approach centred on understanding user intent, creating quality content, and optimising technical aspects. While keywords remain important, they are no longer the only determining factor in rankings. TechBullion #SEO #digitalmarketing #B2B

📈 The Strategic Importance of Link Building in SEO 🔗 In digital marketing, Search Engine Optimization (SEO) is key to enhancing online visibility and driving organic traffic. Among SEO components, link building is particularly crucial. Here’s why: 🔍 Understanding Link Building Link building involves acquiring hyperlinks from other websites to your own. These backlinks act as endorsements, signaling to search engines that your website is credible and valuable. Key Reasons Why Link Building is Crucial: 🚀 Improves Search Engine Rankings Search Engine Algorithms: High-quality backlinks from authoritative sites enhance your site’s ranking potential. Authority and Relevance: Backlinks act as votes of confidence, suggesting your content is trustworthy and relevant. 🌐 Increases Organic Traffic Referral Traffic: Quality backlinks direct traffic from other websites to yours, often bringing in visitors who are genuinely interested in your content. 🏅 Builds Credibility and Trust Endorsements: Links from reputable sites establish your website as a credible source of information. User Trust: Users trust content with backlinks from authoritative sites. 📊 Supports Long-Term SEO Success Sustainable Growth: Consistently earning high-quality backlinks provides sustained improvements in search rankings. SEO Synergy: Link building enhances the overall effectiveness of other SEO efforts. Best Practices for Effective Link Building: 📝 Create High-Quality Content: Develop informative, engaging, and valuable content that naturally attracts backlinks. 🤝 Outreach and Guest Posting: Reach out to relevant websites and offer to write guest posts or collaborate on content. 🌟 Engage in Industry Communities: Participate in forums, communities, and social media platforms related to your industry, sharing your expertise and linking to your content. 📣 Leverage Social Media: Promote your content on social media to increase its visibility and potential for earning backlinks. In conclusion, link building is a strategic imperative in SEO. Integrating link building into your SEO strategy enhances your website’s authority, drives targeted traffic, and supports sustainable online growth. Embrace the power of link building to unlock your digital marketing potential. #SEO #LinkBuilding #DigitalMarketing #SearchEngineOptimization #Backlinks #OnlineGrowth #BusinessStrategy #ContentMarketing

How We Achieved a 228% Growth in Organic Traffic for an SAAS Martech Client Every business wants to dominate search rankings, but few succeed. For our SAAS (Software As A Service) marketing tech client, the journey to better visibility began with a clear, strategic approach. Despite having a robust service offering, their online presence was not translating into visibility and traffic growth. First, the results.. Here’s what happened within 3 months: - Organic traffic increased by 228.01%. - Keyword positions improved across the board - Keywords in positions 1-3 increased by 56.63%, moving the site to prime visibility spots. - Positions 4-10 saw an 80.55% growth, showing a substantial leap from lower-ranking spots. - Even positions 11-20 improved by 10.13%, further solidifying the client’s visibility on the first page of search results. - Significant increase in the number of conversions, resulting in higher revenue growth for the client. The Strategy We began our SEO campaign on June 1, 2024, with a comprehensive audit of the client’s existing content and keyword strategy. Here’s what we did: - Sweet spot analysis to identify the low-hanging fruit – identifying the existing high keywords.  - Keyword optimisation: We focused on optimising existing content and identifying high-impact keywords relevant to the client's services. By refining keyword strategies, we targeted the most valuable search terms to boost visibility in search engine results. - Content refresh and expansion: Layered outdated content with new and searcher-friendly information. Expanded existing pages to include more comprehensive, intent-rich information.  - Created topical clusters: To target an entire range of keywords and their semantic variables.  - Optimised internal linking: This helped to enhance the site’s architecture, thereby creating proper contextually charged signals to/from the right content to boost the authority of these pages. - Technical SEO enhancements: Tackled technical SEO issues such as page speed, mobile responsiveness, and proper indexing to ensure that the website was primed for search engine crawlers. The gains in this case study demonstrate that thoughtful, data-informed SEO practices can have a significant impact. Looking ahead, we hope this progress paves the way for sustained digital growth, helping our client to achieve their broader business objectives in the competitive landscape of email marketing. #seo #searchengineoptimization #saas #digitalmarketing For more SEO case studies, visit our website at https://lnkd.in/g_TsHbs