Sk Rafiqul Islam’s Post

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SEO consultant | Co-founder @ Accrue SERP, SEO agency

Increased the organic visits by 300% for a B2B SaaS WITHOUT publishing new pages. 5-Step process (so you can implement the same) 👇 Website background: — Domain rating: 39 (a/c to Ahrefs) — Niche: Legal (B2B SaaS, United States) — Indexed pages: Around 190 pages — Almost 90% of our SEO effort goes into updating existing pages — Brand presence: The brand has a good presence in the US (~400 brand name searches/m) How we started this SEO project: Initial observation: The articles were written by a knowledgeable writer who knows the ins and outs of the product and customer demand. However, the content lacked SEO optimization. This includes: 1. Not targeting the right keywords 2. On-page issues 3. Content depth and heading structure Step 1. Audit existing content inventory We started with auditing the last 6 months' content by tracking pages with declined traffic. Step 2. Audit intent Chances are the pages lost traffic due to the intent shift. So, we checked for the keywords. Step 3. Keyword cannibalization There are multiple articles on almost the same topic- which can be covered in one detailed article. Step 4. Created content briefs for each existing page With new content briefs custom content guidelines and SOPs, we re-written all the high-priority pages. NOTE: Since we didn't have the bandwidth to update all pages at once, we started with topics with high business value. Step 5. On-page and internal linking Our team worked on the internal links. We also used Link Whisper to scale internal links which worked greatly. Now, here we are at this stage (From 100 clicks/month to 400+ clicks/month). Note: Also, we fixed all the technical issues on the site and implemented custom schema markup. Note: We don't track the success of SEO projects by traffic growth. However, the goal of sharing this SEO case study is to help you understand that: SEO doesn't always have to be complicated. Ensure you follow the SEO fundamentals first and prioritize your SEO efforts (when you have limitations in resources and bandwidth). That's all. Let me know if you saw huge growth by content update👇 #seo #b2bseo #saasseo

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Divya Murthy

Fintech Content Writer | SEO Professional | Freelance Content Writer | Linkedin B2B Marketing | Passionate and Result-Oriented Individual

2mo

This is a highly useful strategy. Thanks for sharing this case study

Shalabh Garg

Helping SaaS, Finance brands grow organically with content-driven SEO | Content Writer

2mo

Sometimes optimizing existing pages do the magic. And many miss out here by just focusing only on publishing new content. It's a wonderful case study.

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