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The World Beer Cup is over and that was a blast to judge with so many experts! Here are some stats worth sharing:   - 329 medals awarded out of 9300 entries gives you 3.5% chances of success. - 19 countries out of 50 got medals - 66 medals were awarded to countries outside of USA. That’s 79.9% of the medals for USA. - Only 1 of the 110  categories had no gold: Belgian style Ale or French Style Ale - The Juicy/Hazy IPA category had 326 entries giving you a probably for medal of 0.92% - The South German-Style Bernsteinfarbenes Weizen category only had 14 entries giving you 21% chances of medal. - Germany collected 12 medals, all in German classic styles - Italy brews the best English Ale, Netherland brews the best Belgian Dubbel and Mexico brews the best Kolsch - Medal split: Asia: 14 Europe: 18 South America: 9 Middle America: 4 North America: 280  Oceania: 4 Africa: 0   Bottom line and beyond statistics, if you want to win: #1. You must participate #2. You must send a fantastic beer with the highest freshness potential #3. You need to put it in the right category  

Euro’24 success for the Dutch and Belgium …..... leading brewers Although it feels to me that the summer has not yet started, we have come to the end of the European Championships football. For brewers the weather in Northern Europe could have been slightly better, but at least the results on the pitch generally went the right way. We looked at publicly available data from the Oxford Partnership about the number of pints sold in UK pubs during match days, as well as at comments from UK retailers about sales leading up to yesterday’s game, and extrapolated this to overall beer volumes. The effect on countries playing three games at the group stages is a 0.25% volume increase for 2024 (just shy of an extra trading day). Making progress throughout the knock-out stages adds a further 0.09%, 0.17%, 0.24% and eventually 0.54% for reaching the final. When we multiply beer consumption in the 24 participating countries with these percentages, we calculate an additional beer volume of 225 million litres. In the most ideal scenario (which includes a Germany – Spain final), volumes would have increased by 260 million litres, while in a worst scenario for the beer industry (and an Albania – Georgia final), volumes would have grown by only 100 million litres. When we look at individual brewers (and assume stable market shares), Heineken comes out on top, followed by AB InBev and Mahou-San Miguel. For Heineken, the final was between two of its largest EURO’24 countries. Only drawback was that its no.1 market by volume, Poland, got eliminated at the group stages. AB InBev benefitted from the strong performance of England, which helped them leapfrog some larger European competitors. For Mahou San-Miguel (and its slightly smaller compatriot Damm) the tournament could not have gone any better. Apart from the actual result on the pitch, these companies also celebrated that the final was contested between their two largest beer markets. Asahi (and to a lesser extent Carlsberg) might have wished for different score lines in Germany, although the pre-tournament odds for a ‘Poland – Czech Republic’ final were probably fairly similar as those for a heatwave here in England 😉. #Euro24 #Beer #Heineken #ABInbev #MahouSanMiguel #Damm #Carlsberg #Asahi PS. Calculations are for illustrative purposes only and do not take e.g. differences in regional weather conditions, value of beer sales or football tourism into account

Here’s some recent insights from Diageo as to how Guinness 0.0% and the Six Nations Rugby Championship are becoming a soon to be perfect combo 👉 👀 32% of Six Nations fans claimed they have tried Guinness 0.0% for the first time due to the sponsorship of the Six Nations. 🤝 55% claimed they would consider purchasing Guinness in the future. 📈 Ireland vs England in 2023 saw 0.0% sales increase by 400% compared vs sales at the previous years game. 🤩 Only three years after launch, 4% of all volume brewed at the St James Gate brewery is Guinness 0.0%. An exceptional example of alibi marketing from the Guinness team and one, I hope, that through greater awareness, encourages responsible drinking during game days. With these stats, it's on the right track. 🤜 https://lnkd.in/ehEWHBrC

Who's ready for a #BREG Chili Cookoff recap?! 🌶️ Last week we had a sizzling competition🔥 full of amazing flavors & awesome participants. Check out the video below for a closer look at our last #employeecompetition of 2023! #ChiliCookoff #Competition #Yummy #employeeengagement

Guinness Six Nations Lifts 2024 Draught Beer & Cider Sales Pre-tournament favourites, France and Ireland, kicked off the 2024 Guinness Six Nations in some style – with Ireland claiming a historic win. In other games, England achieved the narrowest of wins against Italy. And Scotland, having romped to a 27 point lead, survived an incredible 26 point second half Welsh comeback by a solitary point. Off the pitch, draught beer and cider sales were -7.3% over the Friday to Sunday vs. 2023, although this comparison isn’t strictly fair as we see games on Friday & Saturday in 2024 vs. Saturday & Sunday in 2023. The positive news is that the weekend drove +6.6% increase in sales vs. the other weekends in 2024 so far. Turning to category performance, the big winners over the weekend were the more traditional winter drinks (Stout & Ale). Stout is the biggest winner and is driving category growth +7.5%. 2024 also sees the Premiumisation trend continuing unabated with World Lager overtaking Core Lage as the bigger category. The biggest categories to lose out are Premium Lager -15.1% and Core Lager -13.8%. Average consumer dwell time grew at a total level to 134 mins vs. 131 mins in the same week last year (+2.3%) with City Centres driving the highest growth +2.3%. With all locations benefitting from an increased consumer visit length vs. 2023, with Suburbia outlets +1.5% whilst Rural saw a marginal increase +0.8%. Meanwhile, footfall is declining in line with volume -3.3% vs. 2023 driven by a strong decline on Saturday. Suburbia was worst affected with poor weather & the cost of living keeping consumers at home. City Centres were also badly affected by the ongoing rail strikes. Sunday continues to see increases across the board as we see consumers looking to go out, particularly for food as there’s no rugby to enjoy. Read More:

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The Euro Cup is coming to an end but that doesn’t mean that we’re slowing down with orders! 🚲While we were sad to see the Croatian team 🇭🇷 get knocked out at the group stage, we found some interesting data around consumption habits and match days. ⚽ 🛒On average, grocery orders increased by 55% in the hour leading up to matches. 🍺 Beer was the most ordered grocery item, with a +180% compared to the average in 2024 so far. 🍽️ We’ve seen an +25% average increase in restaurant orders 🍝 Italian cuisine saw a 111% increase in orders during the Italy vs. Croatia Match. On game days, the favorite foods to enjoy were: 🍔Burgers 🍕Pizza Ready for the finals? More data to come soon! 👀 #EuroCup2024 #ConsumerBehavior #GlovoInsights #Croatia #GlovoCroatia

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What do beef broth and Coke have in common? Turns out, the answer is the Olympics. In 1908, soup stock company Oxo, became the first official sponsor of the Olympic Games. They apparently fueled competitors with beef stock drinks and rice pudding… Protein and carbs? Classic athlete combo! Fast forward to 1928, when Coca-Cola was first introduced as a sponsor. They are now considered the longest-standing sponsor of the Olympic Games, with continued sponsorship today. Got any other Olympic facts to share? #olympics #brandawareness #marketingstrategy

Guinness seems to go from strength to strength in the On Premise even here in APAC 🍺 and becoming the sponsor of the Premier League demonstrates the brand's significant growth at a global level. CGA by NIQ OPUS consumer research in key APAC markets, shows high penetration levels and large increases for Guinness brand consumption across Beer drinkers in 2024; Australia: +5pp vs 2023 South Korea: +4pp vs 2023 and No. 4 rank in International Beer brands Japan: No. 2 rank in International Beer brands 2023 New Zealand: No. 6 Rank in International Beer Brands 2023 For work, I recently visited the UK and one of my oldest friends took me to what he described as the "hottest venue in London right now". It turned out to be an Irish Pub called The Devonshire in the centre of London which according to him served "the best pint of Guinness outside London". It was packed... and the only drink being drunk as far as I could see was a Guinness. It wasn't a surprise to learn that Guinness in 2023 was the most popular beer in the UK On Premise and shows the headroom for other markets. The sporting occasion plays a key part in On Premise consumption in both live sports viewing in venues and actual Stadium consumption with a strong product-market fit for beer. Additionally, in times of uncertainty, consumers flock to quality and trusted brands to reduce risk in choice and provide known value. Guinness is capitalising on this through the consistency of their messaging and brand equity built over decades and the sports sponsorship will only cement this position globally. #OnPremise #Beer #Insights #Guinness #CGAbyNIQ #OPUS Tom Graham Samiksha Chopade Jaepil Sohn Kotaro Katayama