Hypefy’s Post

PlayMonster Group LLC unveiled the PlayMonster Influencer Network, a collective of top social personalities to propel the company’s digital presence and engage with expansive audiences across TikTok, Instagram, and YouTube. The PlayMonster Influencer Network will leverage the talents of a select group of creators to connect with a combined reach of more than 50 million followers through playful and shareable content featuring PlayMonster games, toys, crafts, and activities. Inaugural members include Games.4two, the board game-loving couple who have amassed a platform boasting millions of followers that tune in for game tutorials, reviews, and friendly competition; TurboToyTime, a family channel starring a father and his sons sharing their love of toys and games; and GettiShow, a performer – and world record-setting hula hooper – who captivates her audience with comedy sketches, challenge videos, pranks, and performances. Additional creators will reach demographics spanning board game enthusiasts, crafters, ASMRtists, tweens, and families seeking kid-friendly fun. Through this strategic initiative, PlayMonster will showcase new launches and classics, including Five Second Rule, Pigs on Trampolines, Yeti in My Spaghetti, Spirograph, Koosh, and more through entertaining social content authentic to each participating creator’s channel and audience. #toys #toyindustry #pressrelease #news

Instagram introduces "Close Friends on Live," allowing users to broadcast live only to a specified Close Friends list for increased privacy and control, moving away from the public broadcast model. This new feature aims to attract more users to live broadcasting by offering a more intimate sharing experience. Alongside, Instagram's Notes feature provides a lightweight, 24-hour status update mechanism with text and emojis, reinforcing the platform's shift towards private and curated connectivity. These features signify Instagram's effort to return to its roots of fostering personal connections amidst the dominance of influencers and ads. Read More: https://lnkd.in/efYzUaPi #InstagramUpdate #CloseFriendsOnLive #LiveBroadcasting #PrivacyFeature #TechNews

More and more brands have come to me recently asking about whether they should be on certain social platforms, and it's never easy to answer. It's all about who you're trying to reach! Pinterest, one of the most slept on platforms, is an exceedingly strong platform for the right brand. TikTok is obviously very good at driving excessive reach to new audiences. Not everyone needs to be on X, because not everyone has enough to say to that audience, but perhaps you do? So as a brand, I'd encourage you to consider selecting the social platforms that work for you and your audience - not the ones that work for everyone else. So start using the Strava messaging function, pour your budgets into Threads, work with Snapchat creators. Do whatever floats your audience's boat.

Reels: More than just a fun trend! 🕺💃 How Instagram Reels are shaping Indian youth culture: Creativity Unleashed: A platform for self-expression and showcasing unique talents. Community Building: Connecting with like-minded individuals and fostering a sense of belonging. Influencer Culture: Inspiring and empowering young creators to build their own brands. Entertainment Overload: A constant stream of engaging content, from comedy to education. What's your favorite Reel trend? Share in the comments below! 👇 #InstagramReels #IndianYouth #Creativity #Community #Influencers #Entertainment

Is your brand on TikTok yet? TikTok is still a fairly new platform and has been changing the social media game. It’s an app that allows you to create and share short videos. In general, the app has a younger audience and is focused on entertainment. So, how exactly are brands using TikTok for their business?

Is your brand on TikTok yet? TikTok is still a fairly new platform and has been changing the social media game. It’s an app that allows you to create and share short videos. In general, the app has a younger audience and is focused on entertainment. So, how exactly are brands using TikTok for their business?

Discover some cool new features launching on social this week…
 📊 Meta launch new update which allows you to schedule budget increases in advance 🐦 X wants to move interaction & engagement post buttons 🎥 YouTube is expanding channel handles to 75 languages ⏰ You can now schedule individual ads on Meta to run at specific times 📱 TikTok launches Whee, a new app similar to Instagram 🎞️ Instagram is working on letting users send Reels to friends before publishing 💼 LinkedIn is making link previews smaller in the feed 🔗 TikTok is testing web links in organic video posts 👥 Audience segments now available for manual sales campaigns on Meta #socialmediaupdates

🔥 Discover Hubtel's phenomenal 78% Cost-Per-Purchase improvement using Autopilot 2.0! 🚀 Dive into their success story and unlock the secrets to boosting app usage and targeting specific audiences effectively. Read more: https://bit.ly/42wMo45 #Hubtel #AutopilotSuccess 📈💡 Jan Serini

Being a teenager’s dad means I’ve slowly gone from learning all the Frozen songs to the viral dances on TikTok. But despite what some people think, TikTok is not just for teens. It's transforming the marketing landscape in Latin America. Brands that harness TikTok's potential are seeing incredible growth. Why? It's simple. They can showcase products, share stories, and build a loyal community. Authentic, relatable content is key. Brands can tap into local trends and create content that resonates deeply with users. Short, engaging videos capture attention quickly. This is perfect for today’s fast-paced world. Influencers and partnerships with TikTok creators can introduce brands to millions of potential customers. And from statistics, it seems like this marketing trend will only keep growing! #marketingtrends #tiktok #latam