CreativeRace reposted this
Goodbye Brat Summer, hi Demure Fall. Did Kamala Harris kill it? Or was channelling the new season of Emily in Paris too much to resist? 💫 Whatever happened - RIP Brat Summer, only with us since early June. The biggest thing we need to take from this is not what the new aesthetic is, or what colour is "in" now - it's how insanely rapidly trends change for younger demographics. No longer is it ok to predict, plan and act months in advance - if your brand is targeting under 35's then complete reactivity, awareness of cultural context and a quick-fire and adaptable marketing strategy are KEY. #bratsummer #demurefall #genx #trends #marketing #strategy #branding