CreativeRace

Goodbye Brat Summer, hi Demure Fall. Did Kamala Harris kill it? Or was channelling the new season of Emily in Paris too much to resist? 💫 Whatever happened - RIP Brat Summer, only with us since early June. The biggest thing we need to take from this is not what the new aesthetic is, or what colour is "in" now - it's how insanely rapidly trends change for younger demographics. No longer is it ok to predict, plan and act months in advance - if your brand is targeting under 35's then complete reactivity, awareness of cultural context and a quick-fire and adaptable marketing strategy are KEY. #bratsummer #demurefall #genx #trends #marketing #strategy #branding

Discover this week’s social media updates: 🔎 Instagram is testing rectangular previews on profile grids.
 🎥 Facebook plan to test two main chronological feeds, “Video” alongside the normal “Feed”. 💙 LinkedIn is testing the ability for users to save a post for later within the main post menu, with “repost”, “repost with thoughts” and “send as a message” under a “Share” button. 📸 Instagram is working on blocking the ability to take screenshots in chats when media can only be viewed or replayed once. 🧵 Threads is (finally) working on advanced search, allowing users to filter posts by date and profile. 👍 X, is testing the removal of like, comment and repost buttons from replies. 🎧 Instagram is now allowing users to link their Spotify accounts to save songs to a dedicated playlist. Stay tuned for more updates! #SocialMediaUpdates

Over the weekend, We teamed up with Chelsea Dickenson AKA The Cheap Holiday Expert to host a #Traincation pop-up event in Leeds Trinity Shopping Centre for our client Northern. Visitors had a blast spinning the wheel for a chance to win a selection of prizes, alongside the chance to win a Traincation with Northern. 🚉✨ Read more about the campaign here: https://lnkd.in/eUaq2fsd 
 There’s still chance to win for those who couldn’t be there in person! Follow the link for more details: https://lnkd.in/eN-cAq8C #NorthernRailway #LeedsTrinity #SpinToWin

Monzo sure know how to create a buzz and get people talking, especially through word of mouth marketing. Discover why we love their strategy below 👇 #Monzo #Strategy

Yesterday was our summer social! 
We rounded up the crew (pun intended) for a game of rounders at Roundhay Park, followed by some delicious food and drinks 🍔🍹It was a brilliant afternoon. Congratulations to our tournament winners... Tori's Tigers! 🐯 Cheers to the team that makes it all happen. #CreativeRace 
#Teamwork #Social

Discover some cool new features launching on social this week…
 📊 Meta launch new update which allows you to schedule budget increases in advance 🐦 X wants to move interaction & engagement post buttons 🎥 YouTube is expanding channel handles to 75 languages ⏰ You can now schedule individual ads on Meta to run at specific times 📱 TikTok launches Whee, a new app similar to Instagram 🎞️ Instagram is working on letting users send Reels to friends before publishing 💼 LinkedIn is making link previews smaller in the feed 🔗 TikTok is testing web links in organic video posts 👥 Audience segments now available for manual sales campaigns on Meta #socialmediaupdates

We are so excited to share that we won the ‘Advertising Campaign: Large’ award for our Northern Try the Train campaign at the Prolific North Creative Awards last night! We are incredibly proud of our team and grateful for this recognition. A huge thank you to our fantastic client, Northern for their trust and collaboration. 🚆✨ #AwardWinning #NorthernTrains #ProlificNorthCreativeAwards #CreativeRace 

June has been a very exciting month working with The Real Yorkshire Pudding Co. on some exciting new bits! Did someone say Christmas? 🎄✨ Be sure to give them a follow to see more BTS and fun stuff! Photographer: Roo Warburton Food Stylist: Tom Guise Art Direction: CreativeRace / Olivia Greaves

Exciting Opportunity... We’re hiring an Account Manager to support on one of our long-standing clients! You’ll be working as part of a friendly, close-knit team. Follow the link for more details and apply now: 
https://loom.ly/xo3hpLo

 #CreativeRace#MarketingCareers #NewRole 

We’re taking you behind the scenes of our latest shoot with The Real Yorkshire Pudding Co. We captured some mouthwatering shots of their Toad in the Hole product earlier this week and we can't wait to see these out in the wild! #BehindTheScenes #SneakPeek #FoodPhotography #YorkshirePudding