IAB’s Post

Want a sneak peak into which #IABConnectedCommerce Summit sessions to expect in the second half of Tuesday, September 17th? The exciting conversations include: 🛍 1:20 PM – 1:45 PM EST - Shopper Experience: The Evolution of Consumer Expectations in the Shopping Journey with Samantha Pérez-Chavez (KINESSO), Bill Watkins (Pinterest), and #IAB’s Chris Bruderle 🛍 1:50 PM – 2:20 PM EST - Attribution of In-Store Data: Bridging the Gap Between Merchants and Online Platforms with Paul Brenner (Vibenomics, a Mood Media company), Kavita Cariapa (dentsu), Kathryn Mazza (Redmedia, Hy-Vee, Inc.), Andy Murray (Saatchi & Saatchi), and Sarah Marzano (EMARKETER) 🛍 2:25 PM – 2:55 PM EST - Seizing the Opportunity to Modernize Measurement & Incrementality with Dan Kurtter (Attain), Alexander Potts (Tombras), and Renee Savelli (The Trade Desk) 🛍 2:25 PM – 2:55 PM EST - Across Channels and Down the Funnel: How TikTok is Driving Commerce Everywhere with Adolfo Fernández (TikTok) and Sarah McLoughlin (Power Digital Marketing) 🛍 3:40 PM – 4:05 PM EST - One Year After Implementing Measurement Standards: Evaluating the Impact and Outcomes with Jill Cruz (Publicis Commerce), Christine Foster (Kroger Precision Marketing), and #IAB’s Jeffrey Bustos 🛍 4:05 PM – 4:20 PM EST - Brand Success Story Shoppable Experiences Everywhere with Raj Chauhan (Vudoo) and Casey Harsh (KINESSO) 🛍 4:20 PM – 4:45 PM EST - Creating a Unified Approach to Commerce Measurement with Stephen Chriss (Campbell Snacks), Ethan Goodman (Mars United Commerce), Riku Laitasalo (Pacvue), and Valerie de Charette (TOMORROW) Last chance to get your pass: https://okt.to/EWelp5

It's time to get excited: #IABConnectedCommerce Summit is NEXT WEEK! Curious which sessions to expect on Tuesday, September 17th? Topics that will be discussed in the first half of the day include: 🛍 9:15 AM – 9:35 AM EST - Fireside Chat with Jacquelyn Baker (Omnicom Commerce Group), Kaisy Mae O'Reilly (Stuart Weitzman), and #IAB’s David Cohen 🛍 9:35 AM – 10:00 AM EST - Democratizing Retail Media: Expanding Access and Impact for All Businesses with Melissa Gallo (CVS Media Exchange (CMX), Deepak Jose (Mars), Andreas Reiffen (Pentaleap), IAB Tech Lab’s Hillary Slattery 🛍 10:00 AM – 10:15 AM EST - Brand Success Story Unlocking Revenue Growth: How Experian Powers Retail Media Networks with Data and Identity with Christopher Feo (Experian) 🛍 10:50 AM – 11:05 AM EST - Weaving Privacy into Expanding Commerce Media Networks with Erica I. (Lowe's Companies, Inc.) and #IAB’s Yanxiang “Arlene” Mu 🛍 11:05 AM – 11:30 AM EST - The Future of DOOH: Enhancing Your Video Buys with Digital Out-of-Home Advertising with Evan Hovorka (Albertsons Media Collective), Marlow Nickell (GroceryTV), Lauren L. Lavin (GroupM), #IAB’s Cintia Gabilan 🛍 11:35 AM – 12:05 PM EST - Breaking Barriers: Effective Cross-Platform Measurement with Ryan Burns (Sam’s Club Member Access Platform (MAP), Pankita Desai (Chobani), Elliott Nix (The Trade Desk), ADWEEK’s Kathryn Lundstrom 🛍 12:05 PM – 12:20 PM EST - Brand Success Story From On-Site to Everywhere: The Next Wave of Retail Media with Dave DeRobbio (Instacart) and Hashim Mian (PubMatic) Last chance to get your pass: https://okt.to/EWelp5

Join Starcom's Kara Lazarus, GroupM's Karen Chan, and #IAB's Chris Bruderle, Cintia Gabilan, and Pam Zucker for the upcoming Video Leadership Summit webinar on September 25th, as they discuss key takeaways from our mid-summer #IABVLS and further the dialogue to implement change. 📆 Register now: https://okt.to/fmbAEd #Video #LeadershipSummit

Ready to level up your brand’s reach? 🎮 Join us for this webinar as we unveil the Casual Gaming Buyer’s Guide—your essential roadmap to mastering the booming casual gaming market! Stay ahead in the rapidly evolving world of casual gaming advertising and learn how you can create meaningful interactions between your #brand and millions of casual #gamers worldwide: http://bit.ly/4elwDSl #Gaming #GamesAdvertising #FreeWebinar

Time to get excited – #IABConnectedCommerce Summit is just ONE WEEK AWAY 🚨 📆 Secure your pass now: https://okt.to/wOFiLj The second annual #IAB Connected Commerce Summit: Retail Reimagined, taking place on September 17-18 in New York City, will bring together leading executives from across the commerce ecosystem to discuss the future of #retail and the rapidly changing environment. You don't want to miss this! #RetailMedia #Commerce

Last week, we released the #IAB 2024 Outlook Study: August Update – A Snapshot into #AdSpend, Opportunities, and Strategies for Growth. This study captures: ➖ Updated ad spend projections for the market and at the channel-specific level ➖ New insights into key challenges and concerns that have arisen since the initial study ➖Findings that can be used to plan for the year ahead, benchmark competitive positioning, and identify white space, channels, and opportunities within the marketplace ☑️ Download the report: https://okt.to/nMFJGw 📰 Read more about the report via MarTech: https://lnkd.in/gRypp-ad

At the 2023 #IABConnectedCommerce Summit, Mindshare's Jaime Berger Martin brought up educating consumers on the value of #ads in their content. To hear more about consumer experiences and other hot topics in the #commerce space, join us next week in New York City at the #IAB Connected Commerce Summit 2024: https://okt.to/qaWLFY

At the 2023 #IABConnectedCommerce Summit, WebMD’s Sol Masch highlited #measurement and #AI as the two trending topics of the upcoming year. Do you think these areas are still the most relevant today? See which topics will be discussed at this year's event and register to join us on September 17-18 in New York City: https://okt.to/zT9FpX

We are #HIRING! The IAB team is looking for a dynamic and creative Content Marketing Coordinator who shares our passion for and has a deep understanding of #digitalmedia, with proven success in ideating and executing content marketing to drive engagement and excitement surrounding #IAB thought leadership outputs, email communications, social media, public relations, and more. Does this sound like you? Learn more and apply: https://okt.to/RnZV9N