Jacob R.’s Post

Cinema ads have been shown to increase recall by 78 percent. This means that when people see advertisements in cinemas, they are more likely to remember the brand or product being advertised. This statistic highlights the effectiveness of cinema advertising in making a lasting impression on consumers. So, if you want your message to stick with your audience, consider utilizing cinema ads as part of your marketing strategy. Need help for your promotions and advertisements to secure a lasting place in your consumer's memory.Check Cinema Ad slots deals with us Connect now at https://buff.ly/3xkq6Yo. Join our group if you are the decision-maker for your advertising budget. Use the following link to join: https://buff.ly/3Kqj6w4. For more information, visit http://buff.ly/3vbE0uO. #DigitalAds #CineAds #GoogleAds #LinkedInAds #AdvertisementCampaigns #PR #Marketing #Advertising #SocialMedia #DigitalMarketing #OnlineAds #MarketingGoals #BrandAwareness #TargetAudience #ROI

This year’s Super Bowl boasted a few memorable commercials, but most people I spoke to had more of a disappointed reaction than a positive one. Even so advertisers know it is the one time of the year when brands are guaranteed to have millions of people pay attention to the content. Of course, at $6.5 - $7 Million per spot, companies need to hope the eyeballs will not only be there but be open to viewing their brands in a new, relevant way. What’s fascinating to me is that as the price of a :30 ad unit increased, more and more companies wanted to tease or leak the commercial to gain momentum and awareness before the Big Game. That’s what helps the overall ROI. #Advertising #SuperBowl #Marketing

Have you seen the new Paramount-Pepsi commercial? Between the talent, the Gladiator IP, and overall production, how can you not call that premium? "Premium" is probably the most debated term in the industry. Publishers make the argument that premium is driven by the content. Long form, professionally produced video that is designed to engage an audience and elicit emotional connection. Platforms make the argument that premium is driven by the user. UGC? Cat video? It's all premium to the person that searches for that topic. This post isn't here to continue to litigate that topic. Instead, I'd like to unpack premium as it pertains to things that aren't content. It's no secret that the creative itself is the cornerstone of a campaign's performance, so what makes a creative premium? I'd argue this Pepsi commercial is an amazing example of how to do it right. You want attention? Launch an ad with 4 of the biggest talents in the NFL, right at the start of the season. What about non-sports fans? Let's add one of the top musical talents in the nation, and frame it within one of the most anticipated theatrical releases of the year. How can anyone argue that the branding effect of this ad will be matched by display, generic copy, etc.? Here's where these topics converge. This type of premium ad only makes sense in matching content, which is overwhelmingly found on linear and streaming TV. An ad with Derek Henry matches much better in the Ravens game than unrelated how-to videos. The production value of the Gladiator theme feels odd if juxtaposed against most UGC. The concept of premium needs to expand beyond the content when viewed through an advertising lens. Creative, activation method, available measurement, and yes - user intent, all drive the impact of advertising, and should be thought about in the same vein. When "premiumness" is matched across the board (obviously including content), that's when you unlock amazing branding moments, as Pepsi just did.

With cinema ad spend on the rise, it's crucial to understand how cinema fits into the media landscape and what makes it different from other video platforms. MAGNA Media Trials and Screenvision Media teamed up to study how people pay attention to ads on various video platforms like cinema, TV, and digital. The report, 'Eyes On Screen: Measuring ad attention in-cinema vs. at-home,' delves into the level of attention audiences dedicate to in-cinema ads. The report explores audience mindset and receptivity to ads in a cinema setting, providing valuable insights into ad engagement. Learn more about the study on Digiday: https://lnkd.in/eiwbdcBF

For the 2024 awards season, Guideline forward bookings showcased double-digit growth across both the Grammys and Oscars equivalized 30-second unit rates. According to Next TV, prices for 30-second spots ranged between $1.7 million and $2.2 million, illustrating a high up-front cost in the hopes of a significant return. 🤑 Although the 2024 awards season showed a lot of promise for ad spend, awards shows aren’t the only live events bringing in the big ad spenders. Awards season viewership is back on a steady rise since the fallout from the pandemic, but this year’s Super Bowl takes the cake as the single most-watched event in television history, racking up more than 123 million viewers, with the highest price tag ever recorded for a 30-second spot, $7 million.* So, is that huge investment in ad spend worth it? Recent Guideline data suggests yes. https://hubs.la/Q02w6hR00 (*Source: NPR) #GuidelineData #AdSpend #LiveEvents #LinearTV #GuidelineForwardBookings #SuperBowl #AwardsSeason #Q12024

Thinking of advertising on Fire TV but unsure which format to choose? Fire TV boasts 50 million monthly active users, presenting a lucrative advertising opportunity. But with four ad formats available, how do you choose the right one? In this short video, you'll discover: 🔹 Inline Banner: Perfect for raising awareness and consideration. 🔹 Feature Rotator: A high-impact format to grab attention and drive clicks. 🔹 Sponsored Screensaver: An immersive ad experience for a lasting impression. 🔹 Sponsored Tiles: Cost-effective placement to reach a wide audience. Ready to take your advertising game to the next level? Watch the video now and unlock the potential of Fire TV advertising! 🔥📺💼 Arpit Tyagi Samarth Kammari Nikhil Thomas Mansi Bharti Prkriti Sethi Abhijith Suresh Vinita Mishra Pranav Prashar Karishma Jalan Neeraj Rai Nanchan Handa Rajshree Nancy Sanghamitra Sahoo   Neetu Sharma Yashvardhan Naudiyal Zishan Farooqi Garima Singhal Manas D. Vaidehi Mishra Karina Singhal Barun Kumar Jha Mariya Neethu CA Prakash Kumar Rohit Joshi Ameesha Kuttan Vinamrah Jajodia #FireTVAds #AdvertisingTips #MarketingStrategy

Which Super Bowl ads stole the spotlight in 2024? 🏈    From celebrity cameos to heartwarming narratives, dive into the highlights and emotional resonance of this year's Super Bowl commercials in our latest blog analysis!    #SuperBowlAds #Advertising #EmotionalResonance #entropik

Which Super Bowl ads stole the spotlight in 2024? 🏈    From celebrity cameos to heartwarming narratives, dive into the highlights and emotional resonance of this year's Super Bowl commercials in our latest blog analysis!    #SuperBowlAds #Advertising #EmotionalResonance #entropik

With the Grammys on Sunday and the Super Bowl following soon after, it's important to remember how valuable TV Tentpole Ad Buys are. Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online.   Read the full article here: https://lnkd.in/gcjjdF92 #mediabuying #advertising #grammys #SuperBowl

A TV ad campaign is a marketing strategy where businesses create and broadcast commercials on television to promote their products or services. These ads are designed to reach a broad audience and create awareness, build brand recognition, or drive sales. By running multiple ads over a set period, companies aim to engage viewers, leaving a lasting impression and encouraging them to take action, whether it’s buying a product, visiting a website, or learning more about what’s being offered. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business