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Linear TV continues to prove its advertising prowess with yet another premiere event. The lesson? The power of live events endures, driving engagement and conversation. As we move further into the digital age, it's important to remember the massive reach and enduring value of traditional broadcast media provides #broadcastmedia #lineartv #Advertising

Looking to capture a late-night audience and optimize your advertising buys? This article discusses how to capture night owl audiences during Late Fringe Time – the television hours after prime time generally between 11 pm and 1 am. Head over to the link below if you're ready to tap into the vast potential of late-night audiences. #Leavened #LateFringeTime #advertising

For the 2024 awards season, Guideline forward bookings showcased double-digit growth across both the Grammys and Oscars equivalized 30-second unit rates. According to Next TV, prices for 30-second spots ranged between $1.7 million and $2.2 million, illustrating a high up-front cost in the hopes of a significant return. 🤑 Although the 2024 awards season showed a lot of promise for ad spend, awards shows aren’t the only live events bringing in the big ad spenders. Awards season viewership is back on a steady rise since the fallout from the pandemic, but this year’s Super Bowl takes the cake as the single most-watched event in television history, racking up more than 123 million viewers, with the highest price tag ever recorded for a 30-second spot, $7 million.* So, is that huge investment in ad spend worth it? Recent Guideline data suggests yes. https://hubs.la/Q02w6hR00 (*Source: NPR) #GuidelineData #AdSpend #LiveEvents #LinearTV #GuidelineForwardBookings #SuperBowl #AwardsSeason #Q12024

TV or not TV? As expected, there are no short cuts to advertising ROMI, knowing your audience and how they consume media is the key to designing the right mix. #Racinteur #advertisinginsights

Q. Is television advertising affordable for smaller businesses? A. While television advertising costs can vary, there are affordable options available, such as targeting specific local markets or utilizing connected TV for a more cost-effective approach. It's important to work with media experts who can present all the options for placing video ads and who can identify cost-efficient opportunities. https://buff.ly/3vq1CeT #tvads #tvadertising #mediabuying

Scoop: It's never too early to start talking about the Super Bowl. Fox is seeking at least $7M per 30-second ad in next year's Big Game.... https://lnkd.in/eEYziudY #sportsbusiness #media #sportsmedia #mediaindustry #fox #mediastrategy #advertising #advertisingstrategy

BetMGM is ramping up its efforts to keep pace with industry leaders DraftKings and FanDuel, deploying an ambitious marketing strategy to carve out its share of the market. What stands out in their approach is the strategic allocation of $25 million towards online advertising. This focused investment enables BetMGM to target their marketing efforts with precision, effectively reaching potential customers in regions where online gambling is legal. By doing so, they not only maximize the impact of their advertising dollars but also sidestep the inefficiency of broadcasting their message in areas where it’s not applicable due to legal restrictions. This savvy maneuver highlights BetMGM’s commitment to smart growth and efficient market penetration. #marketing #advertisingstrategies

✅🖥️ The Hollywood Reporter (5/9): “This year, the disruption is more figurative, but in many ways much worse: Linear TV, the linchpin of the ad business for Hollywood, is rapidly eroding. At the same time, this is the year that the streaming behemoths have decided to go for the ad jugular, with Netflix planning an “immersive” experience for media buyers and Amazon storming into upfronts only months after turning on commercials for its millions of Prime Video users, both of them joining YouTube during this critical week in New York. In other words, linear TV is on the ropes at a time when legacy media needs it most to get over that streaming chasm. “We’re not kidding ourselves thinking this is going to be some gangbusters upfront. It’s going to be challenging again,” one ad sales chief with exposure to linear TV tells The Hollywood Reporter. Another TV ad sales chief adds that they were focused on “flexibility” and “transparency” with ad partners, basically asking them what they wanted and figuring out a way to deliver. But some analysts have been even more bearish. “Decades from now, media executives and investors will likely look back at 2023 as the year where linear TV advertising officially broke,” MoffettNathanson analyst Michael Nathanson wrote March 19. “It is now clear that outside of sports advertising there should no longer be expectations of a recovery for linear TV advertising.” Indeed, multiple top ad sales executives say that sports will be one of the top selling points during an otherwise challenging year, with athletes and studio hosts expected on stage at multiple presentations.” ⬇️ #streamingtv #livesports #ctvadvertising #upfronts #newfronts

TV advertising could get a huge boost from the end of printed flyers, according to a new study by the SNPTV and the Boston Consulting Group. 📺 But there is a catch: the current rules on TV ads for retailers are very strict and limit their options. The study proposes that if these rules were changed, TV could grow its share of the market, without hurting radio or print media. 🙌 In this evolving media landscape, accessible subtitled ads and accurate audience measurement will be crucial for brands and advertisers looking to capitalize on the television platform. What do you think? Should TV ads for retailers be more flexible? Tell us in comments! 💬 And don't miss the full article for more insights on this topic: https://lnkd.in/e8E57u-9 #tv #advertising #ads #SDHsubtitling #snptv #audiences #media #news 

Definitely a tough time for TV but I don't think it's all doom and gloom. Thanks for the op AdNews Australia. Sorry to those impacted by the recent news. My thoughts on the state of play below: Audiences are down, prices are up, and market sentiment has shifted. Australians are now officially streaming first, and you only need to look at recent SMI (Standard Media Index) data to see how much that’s playing on the minds of media buyers heading into FY25. None of this is new news, but one thing I’ve noticed is shifting attitudes on client side. We are seeing TV move from being a mandatory inclusion, to a mandatory exclusion across briefs on the basis on price and rigidity. Something tells me this is largely driven by an inability to have data driven conversations with CFOs, but that’s not a problem isolated to TV. The cruel irony in all this is that the renaissance of MMM is quantifying TV’s impact better than ever and unsurprisingly it’s telling a good story. With budgets shrinking and a ‘performance’ mindset on the rise, I think there is an opportunity for the networks to address prevailing misconceptions around minimum spends and lean in a testing mindset to unlock the volume of mid-sized players who still want to see their ads on the big screen.