Sudhanshu Malik’s Post

More often than not, hiring firms present a narrow view of what kind of marketer you should be, focusing more on specialization over versatility. I’ve been fortunate to experience both B2B and B2C marketing. When asked about the differences, I shared my insights. Here’s something that can help you if you’re considering exploring the other side. The Nuances: B2B vs. B2C Marketing Understanding the differences between B2B (Business-to-business) and B2C (Business-to-consumer) marketing is crucial for creating impactful campaigns. Here’s a breakdown: The Differences: Audience: B2B: Targets businesses, focusing on decision-makers like CEOs and managers. B2C: Targets individual consumers, aiming to fulfill personal needs and desires. Buying Process: B2B: Involves a longer, more complex decision-making process with multiple stakeholders. B2C: Generally shorter, influenced by emotions, personal preferences, and instant gratification. Relationship Building: B2B: Emphasizes long-term relationships and trust, demonstrating ROI. B2C: Focuses on brand loyalty and emotional connections. Content and Messaging: B2B: Detailed, technical, and informative, including whitepapers and case studies. B2C: Engaging, entertaining, and visually appealing, leveraging storytelling. Why Marketers Need to Know Both: Versatility: Understanding both dynamics makes you a versatile marketer, adaptable to different contexts. Broader Skill Set: Enhances your ability to craft diverse campaigns. Holistic View: Provides a comprehensive market view, enabling cohesive marketing strategies. Mastering both B2B and B2C marketing enhances your versatility and equips you to navigate any marketing landscape. Embrace the challenge and create strategies that resonate across all spectrums! Branding Blueprint with Sudhanshu Sudhanshu Malik #MarketingStrategy #B2B #B2C #DigitalMarketing #ContentMarketing #CustomerEngagement

Leveraging the business models for both search and social media platforms to grow your business drops tomorrow at 11:00AM EST! Listen to it on your favorite platform here: www.justbehumans.com #digitalmarketing #businesspodcast #podcast #marketing #marketingpodcast #b2b

Why is B2B marketing under fire when companies are shifting investment from marketing to sales? Less air cover for sellers and making their jobs even harder, no? Food for thought on the latest SIK 🎙️podcast. #podcast #b2bmarketing #b2bsales #valueselling #dansixsmith

Leveraging the business models for both search and social media platforms to grow your business drops tomorrow at 11:00AM EST! Listen to it on your favorite platform here: www.justbehumans.com #digitalmarketing #businesspodcast #podcast #marketing #marketingpodcast #b2b

For a budget of INR 1 lac, what kind of B2B marketing should you be doing? In this clip, Gowtham kashyap and I discuss this in detail, though the strategy in this clip is generic, it helps b2b marketers and founders understand how that money can be divided and where it should be spent. Watch the full episode here: https://lnkd.in/gQ6gTNg9 #B2BSaaS #MarketingStrategy #StartupGrowth #BusinessLeadership #Podcast #ContentMarketing #LeadGeneration #StartupTips #MarketingBudget #SaaSMarketing

This funny anecdote highlights the reason why sometimes sale reps make us re think our buying decisions. Don't miss our newest episode! https://lnkd.in/d3pgxKNJ #Marketing #Sales #MarketingAndSales #Team #Collaboration #Growth #Success #B2B #SocialMedia #Podcast #Education #Inbound #Outbound #NoAds #LeadGeneration #DemandGeneration #SalesPhilosophy #MarketingStrategy #BusinnessStrategy #Future #Innovation #Agency

Another brilliant episode of our podcast is out now! Alastair Hussain chats to Kevin Sellers, CMO at Ping Identity. The pair discuss all things B2B marketing, with a focus on the importance of creating an emotional connection in B2B buying: Season 4, Episode 8: Creating an emotional connection in B2B marketing | Kevin Sellers | CMO | Ping Identity (themarketingpractice.com) #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights #cmo #b2bbuying

Another brilliant episode of our podcast is out now! Alastair Hussain chats to Kevin Sellers, CMO at Ping Identity. The pair discuss all things B2B marketing, with a focus on the importance of creating an emotional connection in B2B buying: Season 4, Episode 8: Creating an emotional connection in B2B marketing | Kevin Sellers | CMO | Ping Identity (themarketingpractice.com) #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights #cmo #b2bbuying

Each of us has an ultimate goal, and it is essential to know what that goal is. Once known, creating the right business strategy, choosing the right priorities, and navigating the difficulties in every business become more accessible since you know what is non-negotiable. It takes time to build, deploy, and gain the adoption of your product. Without knowing where – and the reason why – you are going in a particular direction, it’s easy to become discouraged and give up. I had a great conversation with Melissa Kwan, CEO and co-founder at eWebinar, about the importance of taking all the time needed to define and use your guiding star to navigate growing your business. Listen in full: https://buff.ly/3TtfrDl #podcast #businesstips #B2B #B2Bbusiness #strategy #BOLDBusinessPodcast #BusinessGrowth #DecisionMaking

Outbound back in the day was hard, yet nowadays sale reps are experiencing burnout. Don't miss our newest episode! https://lnkd.in/d3pgxKNJ #Marketing #Sales #MarketingAndSales #Team #Collaboration #Growth #Success #B2B #SocialMedia #Podcast #Education #Inbound #Outbound #NoAds #LeadGeneration #DemandGeneration #SalesPhilosophy #MarketingStrategy #BusinnessStrategy #Future #Innovation #Agency