Ian Minton’s Post

Long Shot Hard Seltzer have put together an ethical roadmap for the day-to-day operations to follow. They are all about honesty at Long Shot Hard Seltzer, not greenwashed corporate dribble..👀 They use real fruit juices in their drinks from mis-shaped fruit that cannot otherwise be sold in supermarkets. Using electric vehicles for delivering trade orders and operating a local supply chain they know and trust. Nearly all of their ingredients are sourced from within 20 miles of their manufacturer, and on the rare occasion they need to bring something in from further afield – they only transport concentrates rather than juices, to cut down on emissions. Reducing their emissions through awareness.👍 All of their drinks are made with 100% natural ingredients – meaning no nasty surprises.❤️ Reach out on myles@hospitality-inc.co.uk for samples and more information. ------------------------------------------------------------------------ Hospitality Inc are on premise specialists, advising and supporting both Hospitality and Drinks brands on sales, marketing, commercial, consumer activations and operations.🎯 Hospitality Inc is an on-premise 'drinks brand accelerator', supporting independent, premium disruptor brands to maximise their market potential with fully integrated brand profile representation including; route to market, Targeted sales strategy & elevated drinks programming, operating in alignment and an extension of their teams to deliver a holistic end to end solution. 📣 Reach out for more details on how Hospitality Inc can support your growth on myles@hospitality-inc.co.uk or 07710 783485. #marketing #sales #hospitality #restaurant #hospitalityindustry #hardseltzer #drinksindustry #drinksbusiness #drinks #festivals

Attention Beverage CEOs, Founders, and Brands: Are you considering venturing into the Non-Alcoholic or Hemp Infused Beverage Sectors? Do you believe you need an edge beyond your industry peers? With a cumulative experience of over 150 years in the beverage realm, our team stands ready to guide you. Engage in a personalized conversation with a seasoned Beverage industry CEO who can provide insights tailored to your specific needs. Uncertain if this opportunity aligns with your goals? Take the first step – DM for a complimentary consultation with DOUGLAS FULTON to explore the possibilities. There's nothing to lose, and potentially, everything to gain. Here are a few examples of brands we work with at The Brand Accelerator - Emergent Beverage: #Calexo - BevNet Winner "Best Brand" 2023 #Long Coast #Drinkin Buds #Boldt Tea #Elevado #Lark https://lnkd.in/gKUDhPbQ

Marketing & NPD talent have clearly been hard at work across the drinks category! As summer approaches and we enjoy our first taste of sunny weather, the drinks industry has perfectly timed the release of some exciting new products. Here’s a look at the latest offerings: 🥂 Fever-Tree has just unveiled their latest creation: Rose Spritz! This refreshing addition is a testament to their commitment to innovation and expanding into new categories after last year’s RTD release. 🍊 DASH Water has launched a new Orange flavour, just in time for the sunny season. They’re surely hoping it will be as popular as their grapefruit flavour! 🍏 I recently tried Tropicana Brands Group new sparkling range, which is making waves and is a great addition to the better-for-you category. Bringing these products to market involves a big effort from the Brand Marketing, Innovation, Technical, and NPD teams. Clearly these brands have done their market research, identified trends, performed extensive product testing to understand consumer habits to ensure each launch stands out in a competitive market. Timing truly is everything. These strategic expansions and new product releases have me excited to try them all this summer, whether in a beer garden, on the beach, or just soaking up the sun. This calculated timing not only boosts initial sales but also helps in establishing these drinks as summer staples. What NPD in the drinks space have you been impressed by? Tag the brands & I’ll check them out! #FMCGdrinks #NewRelease #Summer

The Key to Challenger Brands' Success? 🔑 Evolving and innovating. And Dash Water relaunching their popular Grapefruit flavour is the proof you need. Here’s what happened… 🍊Last summer, Dash launched Grapefruit as a 300,000 limited-run summer flavour.  🍊The response was unbelievable, reaching the highest rate of sales of all Dash flavours in its first month. 🍊Recognising its popularity, they’ve now expanded their range to include this fan-favourite permanently. But the innovation doesn't stop there. Dash recently introduced 'Big Dash' cans, sized at 500ml, in two of their most popular flavours that are now available at Waitrose. This is innovation of a different kind…not just a bigger can but solving the identified opportunity within meal deals. By staying responsive to what their customer wants, and taking action to expand their product line, they’ve maintained their position as a brand to watch in the beverage market. Cheers to Dash Water 💦 Want to chat about taking a strategic approach to NPD? Drop me a DM or get in touch from the link in the comments. #fmcg #challengerbrands #insighttoimpact Andrew Cope Huw Davies

BevNET Live Winter 2023: Exploring The Fluid Relationship Between KeHE and Beverage Brands: BevNET Live Winter 2023 will feature a discussion with top KeHE retail executives around the fluid relationship between the retailer and beverage brands. #polimexsnapshot #bevereagenews

What are some key trends influencing the #cocktailpremix market, and how are brands adapting to meet evolving #consumerpreferences? As consumer demand for premium and environmentally friendly cocktail options rises, #brands are innovating with novel flavors and #sustainablepackaging. Virtual experiences and strategic partnerships further enhance the brand appeal, fostering #customerloyalty and expanding market reach in the global cocktail premix market. Explore More Insights: https://lnkd.in/dn3zd47E KeyMarketPlayers: PepsiCo, Bartesian., FUNKIN LIMITED, Bacardi, The Cocktail Box Co., Hella Cocktail Co., American Beverage Marketers #AMR #CocktailPremix #Premiumization #ArtisanCocktails #Sustainability #FlavorInnovation #VirtualTastings #MixologyEvents #BrandPartnerships #CustomerEngagement #MarketExpansion #InclusiveOptions

Get ready to explore the ready-to-drink world!   Cocktails and long drinks in a ready-to-drink format continue to shake up the world of beverages – in a good way.    It stands out as one of the fastest-growing categories in the industry, and in order to stay one step ahead in a highly competitive environment, brands across the board are introducing innovations at a rapid pace for global audiences.   In this interview, Fredrik Syren, who has managed Pernod Ricard’s RTD business unit for over two years, shares his insights on the reasons behind the category’s success, its future direction, and why its emergence has changed how consumers experience and interact with the brands. #RTD #beverages #interview #consumer #insights #spirits

🥤 Navigating the beverage market? Look no further than our innovative beverage hub for comprehensive market analyses and insights.    🌱 Partner with our experts who decipher the trends that will fuel your brand's expansion and growth. Satisfy your thirst for success, here:  👉 https://lnkd.in/gav-UkCe   #BeverageBrands #NIQInsights #BeverageIndustry

There's no going back from the Omnishopper shift. A lack of visibility across shoppers collective online and offline bahaviour could mean missed opportunities for your business. NIQ has The Full View. #online #ecommerce #offline #fmcg #cpg #manufacturers #retailers #shopperbehavior #omnichannel

Ironically enough, the booze industry is looking to cash in on sobriety in 2024. Dry January seems to be more than just a one month trend this year. More & more people are testing out sobriety to better their physical and (especially) mental health. However, it's also clear that alcohol & drinking can be quite a polarizing conversation (i.e. either loving it or quitting it altogether). That said, inclusive drinking is the name of the game this year. In this spirit (pun intended), White Claw just released a 0% seltzer, Molson Coors Beverage Company, home to Coors Light, Miller Light & Blue Moon, came out with Roxie, their new zero-proof beverage line, and last month the famous prosecco brand, MIONETTO S.P.A., released their zero-proof sparkling wine, as well. Meanwhile, other companies are getting their start by capitalizing on the alcohol-free movement, with brands & products like De Soi Sparkling Non-Alcoholic Apéritif, Proxies, hiyo, Athletic Brewing Co., and Three Spirit taking the NA industry by storm from the get-go. Whether you're an alcohol or NA-based company, it's still relevant to know that inclusivity does matter to the common consumer. According to Modern Retail, people are still purchasing both options to be able to opt for NA when they want to feel healthier. But, as more of these zero-proof brands scale, alcohol companies are starting to make it clear that they're also hoping to capitalize on the sober curious consumer, whether through their own product lines or by acquisition. #consumer #consumertrends #consumerbehavior #culture #capital #commerce #nonalcoholic #alcoholindustry