Have you heard about our #neuroscience programme Wavemotion? Designed to scientifically evaluate the impact of fragrances on human psychology and physiology, #Wavemotion is enhancing our knowledge of how aromas can transform the emotional landscape of consumers. By investigating the network of interconnected structures in the brain, which are activated in the presence of odours, we aim to enable our #perfumers to create mood-enhancing #fragrances. Click below to find out more: https://lnkd.in/dWsEQ9KP
Impressive
Mudasar Rashid
2mo
This is great
Curious about the Senses I Researcher on Sensory and Consumer Insights
2moSounds very interesting! Could you possibly share some more details on the methodology?