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Finding the Innovation Sweet Spot: Balancing Exploration and Exploitation in Design Research Innovation is key to any company's success, but how do you strike the right balance between exploring new ideas and exploiting existing ones? A new viewpoint paper by Chris McMahon; and Claudia Eckert from University of Bristol and The Open University propose a framework to help design researchers navigate this challenge (via ICED23 Proceedings: DS 122). https://lnkd.in/dmy9_Gak Join the "Design is a Team Sport" movement at ICED25 Dallas. How can companies strike the right balance between exploration and exploitation? What role can design research play in driving innovation? Share your thoughts on the future of design and product development. Don't miss out!  · Register for ICED25 Dallas: iced.designsociety.org/ The University of Texas at Dallas, The Design Society #DesignResearch #Innovation #ProductDevelopment #Exploration #Exploitation #ICED25

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