Igor Ushakov’s Post

Wonderful article here on the future of Insights in the world of fast moving consumer goods. Some sagely wisdom from P&G and our own Crispin Beale.

Unveiling the Blueprint for R&D Excellence... 3 ways to elevate your R&D game: 1. Understand how a granular approach to product design and functionality can elevate consumer appeal. For example, a new bottle design for a beverage. We’re not just looking at its shape; we’re analysing how its curves feel in your hand and how its texture affects your perception of quality. 2. Learn the importance of understanding the subconscious cues that drive purchasing decisions. Picture this: a consumer walks down a supermarket aisle, scanning shelves filled with products – what elements capture their attention and influence their choices? 3. Uncover how to translate data into actionable strategies that drive meaningful innovation and improve product development outcomes. For example, by analysing consumer feedback on the flavour profile of a new snack product, you can identify key preferences and make data driven adjustments that enhance product appeal. To read more, head to the link in my comments and join us as we look at the intricacies of R&D research, exploring how precision, specificity, and forward-thinking strategies pave the way to success... Blue Yonder Research Richard Heath Kate Binner Karen Schofield Mark S. Becky Coates MCIM CMktr #MarketResearch #ProductDesign #FMCG #FoodandDrink

🚀 Fuel your growth with Category Thinking 🚀 Powerful article demonstrating how brands like Jif thrive by staying ahead of consumer shifts, strong retailer partnerships, and a category-first mentality (https://lnkd.in/gx86yqS6). At Oxford, we believe these same principles can help unlock growth for companies of all sizes. That’s why we created Oxford EDGE—a tailored program designed to support emerging businesses that may not have the resources for a full bespoke approach but still want to stay competitive and category-focused. Whether you're a brand navigating changing consumer demands or a challenger looking to make your mark, category thinking is the key to building sustainable growth. Learn more about Oxford EDGE at: https://lnkd.in/gdP7MR9f #CategoryStrategy #OxfordEDGE #CPG #GrowthStrategy

4 years later, and still highly relevant. Consumers’ motivation might have changed, but that does not make private labels any less relevant. In my view, a solid brand strategy, based on consumer insights, in line how you would develop a national brand is the key to be able to generate long- term, sustainable success. 💡 Retailer & retailer-owned brand are inseparable - The brand is built on the retailer’s awareness & consumer perception, in contrary the brand will drive loyalty. 💡 Financial benefits - Private labels mostly offer higher profitability to other brands, but also provide consumers with competitively priced options, especially in today's budget-conscious environment. 💡 Quality remains non-negotiable – Meeting consumer expectations and maintaining quality standards on par with national brands are key factors in building trust and credibility. Private labels have the potential to become the backbone of success, drive consumer preference, loyalty, differentiation, and financial growth in the retail landscape. #RetailStrategy #PrivateLabels #ConsumerInsights #BrandBuilding #Transformation

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gYqrkWkt

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gHRSmHgw

Are “store” brand snacks poised to create huge disruption to national brands in the quarters ahead? Join us on Monday, May 13th, at 11:00 am Eastern Time for a webinar hosted by Hunter Thurman from Alpha-Diver and Nik Modi from RBC Capital Markets to learn what the Snack50 says about private label risk. In the webinar you'll learn: 🍿WHY consumers are exploring private label and store brands, and the true drivers of choice (spoiler, it's not just price). 🍪What’s driving and hindering marketing programs in the minds of consumers & shoppers. 🍫Which marketing levers brands can amplify, which they should change, and which they haven’t thought of yet to drive continued growth.

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/ezz7BqHB

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gA9pAAkK

Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gkSgCCsW