Modern CPGs are the future of food, but this is a struggling path! When we spoke with our CPG friends, one of the difficult things they mentioned was how consumers would know about your product. What can modern CPGs do to compete with well-known products? It's a difficult question. Some great brand creators build strong marketing on unusual channels, while others have to invest a big budget to go to market. But how can high-quality modern CPG teams reach consumers when they are shadowed by well-known brands? The answer is simple: be more visible at the right time and right place! How? By helping customers make better decisions in-store. Usually, consumers buy products they are familiar with. What if we could suggest better options to shoppers, helping them discover new and high-quality products behind the shelves? This is the moment of truth when shoppers need help the most, and they will appreciate it. With Standard Cart, we aim to solve this moment of truth and help modern CPGs become recognizable while providing shoppers with high-quality products. If you know someone from the CPG/Retail industry with a similar mindset of improving shoppers' lives, please share this post with them. Let's make a difference together! P.S. Added a picture of how it can be changed already today!
Igor Ushakov’s Post
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Head of Brands, Products & Marketing Asia Pacific | FMCG / Retail | Strategic Leader in Brand Growth, Innovation and Transformation
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North America Executive Lead of Auto, Retail and Hospitality Businesses @ Kantar | North America Sustainable Transformation Lead @ Kantar | MBA, ACC
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