Peter Cloutier’s Post

Modern CPGs are the future of food, but this is a struggling path! When we spoke with our CPG friends, one of the difficult things they mentioned was how consumers would know about your product. What can modern CPGs do to compete with well-known products? It's a difficult question. Some great brand creators build strong marketing on unusual channels, while others have to invest a big budget to go to market. But how can high-quality modern CPG teams reach consumers when they are shadowed by well-known brands? The answer is simple: be more visible at the right time and right place! How? By helping customers make better decisions in-store. Usually, consumers buy products they are familiar with. What if we could suggest better options to shoppers, helping them discover new and high-quality products behind the shelves? This is the moment of truth when shoppers need help the most, and they will appreciate it. With Standard Cart, we aim to solve this moment of truth and help modern CPGs become recognizable while providing shoppers with high-quality products. If you know someone from the CPG/Retail industry with a similar mindset of improving shoppers' lives, please share this post with them. Let's make a difference together! P.S. Added a picture of how it can be changed already today!

Three ways to serve the “Affordability first” consumer: 1. Rationalize portfolios, SKUs and categories to optimize price and simplify choice — extend the range of lower-priced alternatives as part of your brand proposition in essential categories (or, in the case of retailers, extend private label). 2. Develop promotional price - Offerings around point of sale in-store rather than through complex digital loyalty schemes. 3. Innovate and educate on sustainable products that can reduce overall costs to consumers, such as energy-saving electronics and low temperature washing detergents — apply services to extend product lifespans such as repair and resell. #innovation #management #digitalmarketing #technology #entrepreneurship #markets #marketing #economy #branding #advertisingandmarketing #motivation #investing #sustainability #personalbranding #customerrelations #productivity #bigdata #analytics #data #sales #strategy #shoppingandtheretailindustry #business #artificialintelligence #datascience #fmcg #consumer #affordability

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6046Xix3O

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6043Xbf2X

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6040nC1Je

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6043X37Pt

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6044XFOaI

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6046k0cWm

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6049XqTWU

How are midsize consumer product firms fulfilling ever-evolving consumer demands in today’s fast paced business environment with inflation-induced prices fluctuations while controlling waste and optimizing profitability? Read the blog to find out: https://imsap.co/6043XYbWU