IHG Hotels & Resorts’ Post

What really goes into designing a hotel brand for the future? 🤔   Holiday Inn Express has taken a bold step with the launch of our ‘Generation 5’ public space design which levels up the brand’s ‘Next Generation’ design introduced in 2016.   Tapping into IHG focus groups across the US, UK, KSA and Japan into guest behaviour, the future of work, entertainment, wellbeing, food & drink, and digital experiences, this research-based design anticipates the needs of our guests and owners all the way to 2030 – and beyond.   What does a smarter stay with Generation 5 look like? - Guest-Centric Innovation: Vibrant, lifestyle-oriented spaces tailored to the evolving desires of modern travellers. - Inclusivity: Designed in collaboration with a disability task force to ensure accessibility and ease of navigation for everyone. - Owner-Focused Flexibility: Scalable designs that remain cost-effective while driving performance and returns.   Holiday Inn Express Next Generation 5 will make its debut in the Kingdom of Saudi Arabia when Holiday Inn Express Riyadh opens its doors in 2026. But that’s not all - there are 10 projects in the UK and Continental Europe confirmed as early adopters, and a further 20 having expressed interest.

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Roberto Lijewski

Experienced Holiday INN AGM Hotel Manager Live on SITE Position

1mo

Love IT !!!!!!

Jill Hafeli

Multi-Line Manufacturers Rep at Klem Group | Hospitality, Multi-Family & Senior Living - Lighting, Furniture, Exteriors & Accessories |

2mo

Looks Fantastic!

BETTY CARTER

General Manager at InterContinental Hotels Group (IHG®)

1mo

Exciting

Good but not knowing how to incorporate certain ways to reduce water usage the group is just adding to the problem 

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James Twigg Sr

President/Owner at Strategic Caribbean Consultants

2mo

👍👍

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Elisabeth Abraha

Building & Elevating Hospitality Brands | Expert in Hotel Operations, Sales, Marketing & Design

2mo

Was not fan of Holiday Inn Express before, but this design I like ;)

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Howard "Howie" Schnuer, MBA

Digital & Direct Marketing | B2B | B2B2C | B2C | D2C | Marketing Automation | CRM | Demand Generation | SaaS | Sales | Strategy Development | Leadership | Product Mktg | Salesforce | Pardot | Analytics | Partner Mktg

1mo

Exciting

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This is great

McKenzie Schmitz - Taylor Corporation

Strategic Partnership Associate at Taylor Corporation / Marketing Print / Signage / Direct Mail / Swag / Trade Show Booths / Packaging / Online Tools

2mo

Love

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