What really goes into designing a hotel brand for the future? 🤔 Holiday Inn Express has taken a bold step with the launch of our ‘Generation 5’ public space design which levels up the brand’s ‘Next Generation’ design introduced in 2016. Tapping into IHG focus groups across the US, UK, KSA and Japan into guest behaviour, the future of work, entertainment, wellbeing, food & drink, and digital experiences, this research-based design anticipates the needs of our guests and owners all the way to 2030 – and beyond. What does a smarter stay with Generation 5 look like? - Guest-Centric Innovation: Vibrant, lifestyle-oriented spaces tailored to the evolving desires of modern travellers. - Inclusivity: Designed in collaboration with a disability task force to ensure accessibility and ease of navigation for everyone. - Owner-Focused Flexibility: Scalable designs that remain cost-effective while driving performance and returns. Holiday Inn Express Next Generation 5 will make its debut in the Kingdom of Saudi Arabia when Holiday Inn Express Riyadh opens its doors in 2026. But that’s not all - there are 10 projects in the UK and Continental Europe confirmed as early adopters, and a further 20 having expressed interest.
Looks Fantastic!
Exciting
WOW! Super nice 🫢
Good but not knowing how to incorporate certain ways to reduce water usage the group is just adding to the problem
👍👍
Was not fan of Holiday Inn Express before, but this design I like ;)
Exciting
This is great
Experienced Holiday INN AGM Hotel Manager Live on SITE Position
1moLove IT !!!!!!