illuma’s Post

👩💻 Last week, ID5's team attended IAB Europe 's Virtual Programmatic Day to answer a question on many people's minds: How is AI transforming Programmatic Advertising, focusing on Buying & Trading? ID5's very own Mathieu Roche , spoke with panelists from Zenith , Quantcast , Index Exchange , and Integral Ad Science to take a closer look at this hot topic. ⏪ Catch the replay > https://lnkd.in/e7GE72Bf

Looking forward to the Programmatic Pioneers Summit 2024 in a few weeks. To join me, or find out more, click below - please do DM to set up a time for a coffee.. https://lnkd.in/eWN4k-_C #Programmaticpioneerssummit #Programmatic #digitalmedia #programmaticadvertising #programmaticmarketing @connatix

Curious about what digital media associates need to know when they enter the #digitaladvertising industry? Check out AdTech Academy to find out (and learn!) what key topics you'll need for the job https://ow.ly/PaIE30sAR1u #adtech #BasisTechnologies

🎤Last week, I had the absolute pleasure to co-chair and speak at the Programmatic Pioneers Summit! I discussed publishers’ strategy in the Post-Cookie Era, alongside great panelists Nino Stylianou, Owen Boyne and Owen Griffiths. It was so great to connect with brilliant professionals from the industry and have meaningful conversations. 💬 If you are interested in chatting, my DMs are always open to discussing everything Digital Media. #programmatic #digitalmedia #ProgrammaticPioneersSummit #Marketing

100% Agree Nic Travis! And its great to see advertisers sharing this kind of insights with the industry! When using a programmatic platform, it's important that you can see real-time delivery and log-level-data to know exactly where are your ads showing up. Also be able to use white lists of curated domains. Programmatic is a great tool when used to regain control of digital campaigns. MFA Sites, IVT, or NonBrandSafe inventory are things that can be easily addressed using the right tools!

Continuing our week of predictions, Programmatic Lead Eliette Cremer summarises her five key trends to watch out for in 2024. Read more here: https://lnkd.in/gE_Ns9xk #2024predictions #2024trends #programmatictrends #programmaticpredictions #digitalmarketingpredictions #digitalmarketingagency 

How to manage data collaboration within your own company? Tune into Episode 14 of AdTech | AlikeAudience, where our guest expert Seow Ping Tan, Head of Southeast Asia, LiveRamp, shared the challenges and opportunities of this intriguing scenario and how it’s more than just sharing data. Link in the comments 👇 #datacollaboration #dataprivacy #adtech #alikeaudience

Hello! 👋  Petri Kokkonen and Mario Gebers will head to the Admanagerforum's Summer Summit in Munich, in just a few weeks! 🇩🇪 Is Google Topics API still a topic to follow? Especially now that Google turned down the dawn of 3rd party cookies? Petri Kokkonen will share concrete insights and hands-on findings on how certain topics have an impact on publisher eCPMs and revenues.    Additionally, we're eager to discuss the latest trends in digital media monetisation, including ad revenue reporting, real-time performance analytics, and header bidding management. See you soon in Munich! 🚀 #admanagerforum #digitalmedia #monetisation #yieldplatform #relenvatyield #relevantdigital

Let ADGtech guide you in tailoring your approach for maximum impact! 💡🎯 #ADGtech #AudienceInsights #MarketingStrategies #success

The Corvidae team are at Programmatic Pioneers Summit this week, enjoying insightful and productive conversations with marketers keen to cut CPAs and drive up ROAS! Be sure to visit our booth to learn more about our AI-Powered attribution solution, allowing you to leave flawed cookie-based data a thing of the past! Our rather dashing team will be on hand to answer your questions and let you know more about what we do! #ProgrammaticPioneersSummit