illuma’s Post

Accuracy isn't often the sexiest subject in media, but recently it's been more front-and-centre. illuma's announcement with News UK is the culmination of a year's work to ensure the best contextual accuracy and brand suitability in the industry. Better accuracy means: 👉 Better categorisation for better content 👉 Meaning better inventory isn't obscured 👉 Leading to a better user experience 👉 Enabling better outcomes for brand partners. Much better.

3 big findings in the highly-respected Digital News Report 2024 from Reuters Institute for the Study of Journalism: 1.Short-form video is the fastest-growing part of media diets. 2. Video on social media platforms and aggregators draws larger audiences (publishers need to generate more shprt video in an increasingly fragmented space 3. Audiences trust AI that assists - not replaces - journalists. Luckily, all 3 points are what Frammer AI is built on. Talk to us to generate more short-form content with accuracy, speed and editorial integrity.

📊 Recently, the Digital Media Report 2024 from the Reuters Institute for the Study of Journalism was released, containing valuable insights for media professionals. We've prepared a summary and key insights just for you! 🚀 In the article, you'll find: 🗝 Key Findings from 2024 Research 💎 Trust in News Media 🤖 Using AI in Journalism 🧠 User Needs Model Check it out here: https://lnkd.in/dJzfcxJm #DigitalMedia #AIinJournalism #MediaTrends #TechNews #FutureOfMedia #MediaInnovation #TrustinMedia #UserNeeds #ReutersInstitute #DigitalMediaReport

A recent report reveals global skepticism towards AI-powered newsrooms, highlighting concerns over accuracy and bias. Explore the implications for media credibility and public trust as technology continues to shape journalism. Stay informed on the evolving landscape of AI in news. https://lnkd.in/gVRKkg4k #AIinJournalism #MediaEthics #TrustInNews

Excited and proud to share a new feature from BBC News! It's all about transparency in the fight against disinformation and fake news in the age of AI and deepfakes. Our latest addition, the ‘content credentials’ feature, confirms where an image or video has come from and how its authenticity has been verified. Visitors to the BBC News site will now see a new button saying ‘how we verified this’ underneath images and videos on BBC Verify content. Clicking on this will show what our journalists do to verify the authenticity of images and video. It'll be similar to an audit trail or a history – and stays with the content wherever it goes or however it’s used in the future. This approach helps us counter disinformation, AI-generated deepfakes and other forms of fake or manipulated content. In the future it will also help audiences around the world differentiate between real and fake BBC content when they see what might appear to be BBC stories on external sites. Initially, ‘content credentials’ will be available to audiences on the BBC News site and app, and only on certain content published by the BBC Verify team. In the future the BBC will be working with external publishers and social media networks to ensure these ‘content credentials’ are effectively displayed wherever news is consumed. #bbcnews #verify #newfeature #ai #disinformation #fakenews #news #transparency #trust

New research from SmithGeiger's Q2 2024 survey reveals a fascinating trend: audiences are gradually warming up to AI-generated news content 🤖 📺, but skepticism still lingers. I explore the data in detail and provide some helpful strategies for news orgs in my latest column for TVNewsCheck. ✍️ Article Link: https://lnkd.in/eMfvhG_V I don't want to give too much away here (please read the article), but here's the key takeaway for broadcasters: embrace AI strategically in newsrooms but prioritize transparency and collaboration. 🤔 Broadcasters who embrace this trend will be better positioned to thrive in the AI-augmented future of journalism. 📈 🙌 Big thanks 🙏 to Andrew Finlayson (SmithGeiger Group), Aaron Ganek (Blazar Ventures), Brian Charles, PhD (Silver Lead & #MIT), David Schmeltzle (BizBudding Inc.), and Brian McNeill (Stringr) for sharing your valuable insights! 📊 #AI #journalism #localnews #broadcasting #media #futureofwork #newstech #transparency #collaboration Michael Depp Kathy Haley #TVNewsCheck #localmedia #ainews #hyperlocalnews

🎙️ Hey Mi Gente! 🌍 Dive into the dynamic world of media with Richard Engel and Yalda Hakim as they unravel how social media and AI shape the news we see. Let’s empower ourselves against misinformation and reclaim our narratives! 💪✨ #StayInformed #KnowledgeIsPower #MediaMatters #FightMisinformation #SocialMediaImpact #AIandNews #EmpowerYourself #ReclaimYourNarrative #Business

Our Medianet Media Landscape Report (#MLR) was launched earlier this week and with it a lot of insights about the 'perceived' impact of AI on journalists and journalism. 💡79% said they were concerned about the impacts that generative AI and LLMs could have on the overall integrity or quality of journalism. 💡67% believe AI could potentially replace their jobs. 💡36% even think AI is a threat to public interest journalism. 🤔 And yet, 74% had not personally used generative AI/LLMs in their work. Beyond what story that tells, I am grateful to finally have some reliable data on the actual use of AI in the media and how the media perceives AI - rather than assumptions or speculations about how AI could impact the media. For me, these findings spark a strange balance of curiosity and concern. Concern because the media sees AI as a material challenge and yet another disruptor. Curiosity because the threat is coming from something they are not actively using and engaged with. Is this simply the fear of the unknown, that we all feel in different ways? Or is it that journalism as a discipline is not yet ready to embrace AI to meet its fundamental role to report accurately, fairly and ethically? These data points are just a couple of the very informative and valuable findings from our annual survey of almost 850 journalists in the Australian #media. It's very important for me that Medianet continues to #contribute to the media sector and community in Australia and that we continue to be a driver of conversation between organisations and news creators. This annual report is a core pillar of that vision. Thank you to all of those who took the time to respond and provide their open feedback... and #shoutout to my amazing Medianet team for once again producing an incredibly insightful report. 🙏 🌟 Free for everyone to access here: https://lnkd.in/gdmQiv-E For those PR professionals looking for guidance on what the 2024 findings means for them and the actions they can take, check out the PR Guide here: https://lnkd.in/g7DP-s5Q #MRL #mediarelations #pr #aiadoption #aichallenges

Global audiences suspicious of AI-powered newsrooms, report finds #BrandWagon #globalaudiences #AI #artificialintelligence #newsroom #media #report