illuma

The challenge - the solution 🎯 . Ryan McBride and David Rowley from News Corp outlining how Nucleus Narr(ai)te, powered by illuma, is helping brands reach deeply engaged audiences, with pinpoint accuracy, across more quality inventory. 🎯 Up to +25% average increase in segment accuracy ✅ +16% average increase in available brand-safe inventory, seen during tests with News UK titles. Reach out if you'd like to meet with Ryan at the Brand Safety Summit Series event later today or tomorrow - we're on hello@weareilluma.com ✨ #brandsafetysummit #AIinAdvertising

AI technology is having an exciting impact on brand suitability; improving revenues and experience, for brands, publishers and audiences. If you're headed to the Brand Safety Summit Series in New York tomorrow then don't miss this session from Ryan McBride and News Corp's David Rowley; 3.15pm on the main stage. If you're not at the summit and have brand suitability needs, either as brand or publisher, then please contact us today hello@weareilluma.com #AIinAdvertising #BrandSafety

illuma's contextual-AI tools can be game-changing for our #publisher partners. ⚡ Pioneering proprietary AI for accuracy and speed 📚 Detailed categorisation, based on full content meaning, not just keywords 🎯 Granular accuracy for both targeting and avoidance 🌐 Scale for advertisers, with more inventory tagged 'brand-safe' 💡 Real-time deals based on live trends and content consumption. Find out more at the Digiday Publishing Summit - contact Sonia Pham to arrange a meeting, or email us on hello@weareilluma.com #AIinAdvertising #ContextualTargeting #DigidayPublishingSummit

AI has improved efficiencies across the advertising ecosystem - and now it's being used for brand suitability, too. illuma's Ryan McBride and David Rowley from News Corp will be speaking at the Brand Safety Summit Series in New York on October 29. Expect to hear about superior contextual accuracy for targeting and avoidance, headline results from our work with News UK, and what this really means for publishers and brands. ✨ Full agenda here: https://lnkd.in/e2gTM9Zt #AIinAdvertising #BrandSafetySummit

Buyers on PubMatic Connect can now enhance their holiday campaigns using illuma's AI tools - expanding reach with our contextual recommendation engine 🌐 and targeting seasonal segments with pinpoint accuracy 🎯 ✨ Read all about it in ExchangeWire http://bit.ly/3BPjVxl #AIinAdvertising #contextualtargeting #holidaycampaigns

illuma's Sonia Pham will be at Digiday Publishing Summit Europe in Barcelona, Spain, later this month, discussing our monetisation solutions for publishers. To book a meeting, contact her direct, or email hello@weareilluma.com #AIinAdvertising #ContextualTargeting

illuma's AI technology is helping to improve brand-safety challenges for both publishers and advertisers; improving accuracy, opening up opportunities for brands and supporting revenues for quality journalism ✨ In this interview, Charlie Celino at News UK explains the challenges and how, by up-ending the classification process, its new tool, Nucleus Narr(ai)te is putting the publisher back in control. #AIinAdvertising #brandsafety #contextualadvertising [thanks to Media Makers Meet - Mx3] https://lnkd.in/eKtEuM-s

Looking for a new contextual partner, for ad targeting or avoidance? illuma can be set up within 24 hours. Find us on your DSP or contact our UK- and US-based support teams on hello@weareilluma.com ✨ #AIinAdvertising #contextualtargeting #brandsafety

Boost your winter holiday campaigns with our #ContextualAI #AIinAdvertising

Grapeshot may be in its final weeks, but its co-founder John Snyder is clear about the future of contextual technologies for targeting and brand suitability. "I’m especially excited to see the impact of advanced technologies such as AI and Machine Learning, which are bringing live behavioural data into contextual operations for the first time, without breaching privacy rules," John says in this article in ExchangeWire. "After considerable research, illuma has introduced a recommendation engine into its contextual targeting system, which adapts placements during live campaigns according to real-time performance and engagement. This new way of understanding audience behaviour, and acting upon it, is enabling cookieless audience expansion across the ecosystem, including in CTV, and is paired with AI-powered categorisation for brand suitability." Contact us today if you are looking for a new contextual partner. Our team is waiting to hear from you. hello@weareilluma.com #contextualtargeting #brandsafety #AIinAdvertising [John Snyder is now an illuma investor.] https://lnkd.in/ekADVBVF