SALT XC’s Post

I'm excited to share that my new article, "Modernizing Marketing: Navigating Business Transformation in a Digital Era," is now live on the Canadian Marketing Association (CMA) website! 🎉 In this piece, I dive into the incredible impact of digital transformation on marketing today and why it's crucial for all of us to embrace these changes. From the evolving role of CMOs to the power of cross-functional collaboration, there's a lot to unpack. I'd love for you to give it a read and let me know your thoughts. You can check it out here: https://bit.ly/4dK8KEF Let's chat about how we can all stay ahead in this fast-paced digital world! Canadian Marketing Association Alison Simpson Michael Annett Paul Lacap Geoff Linton Vanda Provato Kenny Guest Stephanie Wu Darcy Kelley, CM Corby Fine Patrick Fallarme Geoff Crain Colleen Preisner Lidia Feraco Sandra Pacitti Vera Cvetkovic Jennifer Bull SALT XC Jeff Rogers Jil Lohnes (Eisnor) Leanne Bernardo Matt McCoubrey Aidan Tracey Jordan Bortolotti Steve Medcalf Chloe McKenzie Allan R. Marcin Bugajski Zak Cosman #Marketing #DigitalTransformation #BusinessTransformation #MarTech #Innovation #CustomerExperience #ModernMarketing #DigitalEra #AI #MarketingFoundations

Which five marketing trends are shaping the digital future? 🤔 In a recent guest article for MarTech Series, our CMO, Patti Boyle, Ed.D., MBA, outlines her top five trends driving the future and concrete examples of companies stepping up: 1️⃣ AI is already changing everything yet innovative marketing strategy is as valuable as ever. 2️⃣ Ad Agency networks will have new partnership opportunities to address a long-standing pain point of marketing leaders, the delivery of truly integrated programs. 3️⃣ Globalization continues to reduce barriers, but the best is yet to come. 4️⃣ Embracing a dispersed workforce is essential. 5️⃣ Higher education and credentialing in marketing is needed now, as never before. Get all of the details here: https://ow.ly/ligh50PIjef #marketing #martech #technology

Last week at the American Marketing Association (AMA), Toronto CMO event, Dr. Augustine Fou, Laura Baker, Vivianne Gauci, Jay Badiani and I talked about recent trends we are seeing and experiencing. Topic included #ai, #digital #adfraud, #budgets, #dei and #sustainability. Here's a recent article published by the American Marketing Association that dives a bit deeper into those topics and other trendlines. Long story short, marketing budgets are declining and decreasing as a share of company operating budget. Brand doesn't build itself--you need to feed, water and nurture it for growth. Take a read and share your thoughts. https://lnkd.in/eEjYTVRX? utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Great share from Lisa last week. Sooooo much to unpack, which I did in my comment to her post. But for this repost, I’m simply going to highlight why I wrote about a “reckoning” for companies and their marketing efforts. This is why it’s not working… “With regards to paid media, digital continues to earn a growing share of spend, at an estimated average of 57.1% of budgets this year, up from 54.9% last year. Among digital channels, search (13.6% share), social advertising (12.2%) and digital display (10.7%) lead the way. Digital video/streaming comes 4th in spending, but is ranked as the most impactful digital channel.” Money is literally being flushed down the toilet. It is not 2014 any longer. These paid digital tactics are archaic and are still receiving the lion’s share of the budget. It’s a playbook that has grown tired. I’m tired. You’re tired. Audiences are tired. Meanwhile, in the real world, the MOST IMPACTFUL channel - video - is sitting in 4th!? 🤷♂️ (And this doesn’t count for the proper investments needed to produce meaningful content.) So tell me how this makes sense… to bury what’s the most impactful thing? I feel like we’re living in The Upside-Down World. Also, I’m not mad. I simply want to know why we aren’t calling it out and why, as intelligent beings, we are in denial. I’m truly curious. And that’s what makes me one heck of a great marketer. #curiosity #marketing #reckoning #brandmatters #ROASisatrap

Even as marketing budgets tighten in 2024, the power of AI continues to resonate with CMOs. It's not just about cutting costs, it's about driving growth and enhancing efficiency in unique and innovative ways. #AIinMarketing #Efficiency #Growth 📈🚀

In the ever-evolving landscape of marketing, three next-generation skills stand out as crucial for professionals to thrive. Embracing digitisation not only serves as a gateway to harnessing the potential of AI but also lays the foundation for innovative strategies and data-driven decision-making. As well as this, proactive contingency planning has become indispensable, enabling marketers to anticipate and adapt swiftly to dynamic market changes and unforeseen challenges, ensuring resilience and agility. Real-time communication skills are equally imperative, facilitating instant and impactful connections with audiences in an increasingly fast-paced and interconnected world. Mastering these skills empowers marketers to navigate the complexities of modern marketing, unlocking opportunities for innovation, adaptability, and sustainable growth in an ever-evolving digital landscape. #FutureOfMarketing #BusinessInnovation #MarketingSkills

📈 Dive into insights on how #GenAI could handle over 40% of marketing team tasks and potentially 100% of specific marketing functions. Don't miss this opportunity to start scenario planning for the rapid evolution of marketing work. Read more from Gerry Murray , Marketing and Sales Technology Research Director at IDC: : https://ow.ly/PiTn50RpgkJ #Marketing #FutureOfWork #Innovation

me: what is marketing? ai: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods or services. It involves understanding customer needs, creating products or services that satisfy these needs, and effectively communicating and distributing them to the target audience. Marketing strategies may include advertising, promotions, public relations, and digital marketing, all aimed at generating interest and sales. It's a crucial aspect of any business, as it helps in building brand awareness, attracting new customers, and fostering customer loyalty. me: sum it up in 2 words. ai: Value creation. me: interesting take. i was thinking driving traffic. #marketing #cmo #ceo #forbesarticle

Stay ahead of the curve in 2024 with the top marketing trends from Forbes! 🌟 Dive into this insightful article to discover: 🚀 Emerging technologies reshaping the marketing landscape. 💡 Strategies for personalization and customer engagement. 📈 The growing importance of data-driven decision-making in marketing. ✨ The rise of sustainable and ethical marketing practices. 🤖 How AI and automation are transforming marketing strategies. Equip yourself with the knowledge to lead and innovate in the marketing world of tomorrow. #MarketingTrends2024 #FutureOfMarketing #Forbes

Explore the frontier of digital marketing with Senior Growth Strategist Hayley Cacioppo as she delves into the latest emerging technologies shaping the industry. From AI to advanced personalization, discover how these innovations can enhance your marketing strategies and keep you ahead of the curve. #digitalmarketing #marketingtechnology #innovation