SALT XC

We did it again! Making Globe and Mail’s Report on Business list of Canada’s Top Fastest Growing Companies two years in a row!   To every Salt’er who has helped make this place what it is, we thank you. Our success comes from the brilliant and passionate minds that we have joined us in this wild ride.    It’s your commitment to excellence and innovation that shines through each and every day in and out of the office. We’re so proudof this team.    This acknowledgment from the Globe and Mail is an incredible honor. To be recognized amongst so many game-changers reinforces that doing this our own way is working. This is just the beginning – the best is yet to come!

In August, Salt XC brought all our Bud Light U student representatives to Toronto to complete their onboarding live in-person. Bud Light U is a national campus program which we activate on 14 campuses with 50 student Brand Activation Managers (BAMs). We work with influential students across the country to bring Bud Light social giveaways, brand led event experiences and reach to campus markets nationally. Thank you to Labatt Breweries for trusting us with this exciting program. We’re thrilled to see it succeed and excited for our BAMs as they start their school years. Think your brand needs a campus program? Message us. Special thanks go to Jenna, Nathan, Steve, Marc and Robin. #campus #students #university #growth 

Well, isn’t this a nice way to start the week. We have been named a finalist on Fast Company’s Best Workplaces for Innovators list in the Digital Content, Media, and Entertainment category!    Since day one, we have been committed to changing the way agencies function, deliver their work and go to market through the role of technology specifically in the space of content, media and entertainment. This specific recognition highlights companies that empower employees at every level to improve processes, create new products, and reimagine the way business is done.    We are big believers that embracing innovation is key to shaping the future, and we’re dedicated to fostering a culture where creativity and fresh thinking thrive.    Thank you, Fast Company, for celebrating workplaces that make innovation a priority – what an honor. Read more about the recognition here: https://lnkd.in/g_dY2VHV

Exciting news from Salt and Mint! We had the incredible honor of collaborating with Shopify as they celebrated their 20th anniversary—a milestone for the Ottawa-founded global commerce giant!   To commemorate this achievement, Shopify brought us on board to produce an immersive Summit in Toronto at the Enercare Centre and Budweiser Stage. Over five days, Salt XC and Mint joined forces to lead the creative direction and production for a series of captivating activations, celebrating entrepreneurship.   Together with Mint, we produced the world’s largest hack-a-thon, hosted an additional full-day event for developers, and created countless activities including an indoor slide as an homage to their first office. The multi-day summit was packed with keynote sessions, intimate workshops, and curated networking opportunities, creating spaces for connection, learning, and innovation.    Thank you to Shopify for trusting us with this momentous event! And special thanks to the Salt team: Leanne, Dane, Allan, Ben, Rachel, Samone, Natalie, Nikki, Amelia, Sydney, Lexi, Natasha, Egis, Jared, and Kirsten. #EventProduction #Creativity #Shopify20Years

As we bid farewell to our incredible 2024 Summer Squad, we're filled with pride and excitement! This year, 26 talented interns brought their passion and creativity to the table, working on over 14 of our incredible clients including Sephora, Labatt, Shopify, Holman, Adidas, Coca-Cola, and RBC.    Whether working with our media team, out on activations across the country, or even building an entire website, each of our squad are leaving their mark on high-impact projects like the Michelob Muskoka Pro Am, Shopify Summit and the RBC x Music Festival.    Watch this space for your turn! The 2025 Summer Squad program will be here before you know it! 🧂

Check out our very own, Sandra Renwick, Senior Director chatting all things production and operations on Event Marketer's Event Ops podcast this week ⭐️

What a week for creatives at Salt! Congrats Jon Lane for being chosen as a judge for the #CMAawards!

We're so proud of brad! An award-winning ECD, he brings so much experience to not only judging these awards, but to working with our clients. Way to go Brad! #CMA #judge

Meet Samuel Davis, "Sam", Social Media Manager at Salt. Sam's been with us for 4 years, creating social content for our clients. We asked Sam to tell us more about what it's like to work at Salt, what he's proud of and why he loves being a part of the team. Can you describe what a typical day at work is like?  It might sound cliché, but no day is the same with what I do at Salt. Whether it's presenting a report analyzing social metrics or shooting content with TikTok music sensations, no day is truly "typical."    What are some of your favorite parts of the job?  My favorite parts of the job are that I get to be creative and be a part of the entire process, from ideation to the finished product. There's something really satisfying about watching something that once lived on a notepad being shared and viewed by people around the world.    How do you achieve a work/life balance in agency life?  Movement and relationships outside of the office are important for me to be successful in my job. I really like running (I know, yuck) because it helps me clear my mind and stay active.     Having genuine and memorable life experiences and relationships is one of my core values and the culture we have at Salt allows me to embody this.      What does it mean to work at Salt, for you?  Salt is an amazing place to work. As someone who's been with the company for almost four years, I can say Salt takes care of their employees and understands that a positive work culture enhances the business results. To quote the great Wiz Khalifa we really “Work Hard, Play Hard”     What do the company’s values mean to you?  I strive to embody the company's values whenever I step into 249 Dufferin. The one that really sticks with me is "Do What's Right." It seems very simple, but in a society where it's become quite easy to not "Do What's Right," I pride myself on ensuring all my projects are always meeting business objectives while also doing the right thing.    What is your most proud professional accomplishment?  I have two.  One is growing the follower count on our Xbox Canada TikTok account to over 700k. Achieving this with the help of our amazing creative team and the trust from our clients at Xbox Canada has been incredibly rewarding.     The second is building our social media content engine at Salt. My managers put a lot of trust in me to create this department and help foster the amazing talent we have. Now, being able to say that we fully run the day-to-day social content for 8+ brands is an accomplishment I'm very proud of.

It’s wild to think that we are only 4.5 years into our journey at Salt and we’ve made the Event Marketer Top 100 It List again! We have accomplished so much thanks to our incredible Salt team, our clients and our partners.    The journey has really just begun – here’s to more incredible (and fun!) work in the future.