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Feel like brand and creativity are competing against each other at your events?  It doesn't have to be that way... The Barenbrug Clubhouse is a prime example of a stand that creates a strong sense of place, without sacrificing distinctiveness. So how did we make it happen? We began with a solid theme - the golf clubhouse was a space that felt native to Barenbrug's clients, so we crafted the stand on this strong, single concept. We created a warm and welcoming environment for guests - bringing in warm lighting, dark wood panelled walls, leather Chesterfields and a crackling fireplace. And with graphic windows overlooking a fairway, you could almost forget you were on an exhibition stand... Brand codes were embedded subtly in a way that would add to the theme, not contrast it. For example, the logo emblem was brought onto the design of the scatter cushions, fireplace, and even a custom carpet. By doing so we maintained Barenbrugs's distinctiveness, while adding to the theme at the same time. Achieving a 'Best Stand' award at BTME 2023 and more importantly, meeting all of Barenbrug's KPIs, we'd say we definitely made par with the Clubhouse stand. Want to know more about this project? Read the full story via the link in the comments. #ExperientialMarketing #EventMarketing #Brand

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