IMI International’s Post

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Are North Americans excited to get out and experience LIVE? 🧐 They sure are. In fact, there’s an >20% net increase in North Americans intention to attend live festival vs 2020. >80% of North Americans are planning to attend a LIVE Event within the next 12 months. Despite ongoing concerns about intimidating financial realities, consumers remain eager to participate in live events…take the sale of Taylor Swift tickets as an example! With many festivals and events still to come this year, such as Oktoberfest, Just For Laughs, Halloween, and Thanksgiving, it's reassuring to see that people are enthusiastic about engaging in these experiences. #liveevents #consumerinsights #acceleration

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