IMI International

Congratulations to The Grocery Foundation for entering a new chapter with the unveiling of their new brand 'Make Happy Tummies'. 👏👏👏   The Grocery Foundation helps nourish more than one million tummies and stewards the industry’s collective impact through donations to Breakfast Club of Canada and Student Nutrition Ontario, along with numerous other student nutrition and backpack programs.   The future is bright as they continue to further their impact, and IMI is proud to have been a part of the journey to get to this point and will continue to rally behind their important mission! ❤️ Thank you for the opportunity to be a part of it!    Peter Skrastins, Nicole Cunningham, MSc, Gabriella (Gabby) Nobrega, CDMP, Shaun McKenna, Barry Quinn, John Killam #groceryindustry #grocery #foodretail #cpgindustry#cpg #fuelbrandgrowth 

JOIN US for 30 minutes on September 26th for Part II of the ‘Newcomers to New Consumers’ webinar series and gain fresh insights from August 2024 to arm your brand with what you need to engage and accelerate impact with those that were NOT born in Canada or the U.S. 🍁🦅 Register HERE: https://lnkd.in/dSnjCUTi This session will uncover i) what drives action and purchase, ii) what 'excites' them and iii) what they will be doing more of in 2025. This ensures marketers know where, when and how to show up to fuel growth. Vanessa Toperczer Laura Janes #Newcomers #Insights #Canada #USA #Growth #Engagement #Purchase #FutureTrends

Shopping Buddies: Who Makes the Best Partner? ️🛒🛍💸 Here's what we found: 👉👯 Shopping with besties is all about fun! Consumers described it using words like "happy," "relaxed," and "excited." 👉👨👩👧👧 Spouse and/or Family shopping can be a mixed bag. While terms like "happy" and "fun" popped up, "annoyed," "stressed," and "frustrated" also surfaced. What does this mean for brands? As a brand, it's important to consider how your shopping experience caters to different groups. How can you make shopping enjoyable for everyone, no matter who they're with? ❗😁 Looking for tips to create exceptional customer experiences? 😁❗ Check out the full report HERE ⏩ https://lnkd.in/gzTKdxmE #shoppingbuddies #customerexperience #retail #branding #marketing #consumerbehavior #friendship #family #retailtherapy #fuelbrandgrowth

Looking for a quick break in your busy workday? 😅 Why not challenge your insight with an IMI HOTSEAT quiz? If you haven't tried one yet, today's your lucky day! Choose from these topics: ⏩ Curious how ‘feel good’ customer experiences fuel brand growth? Take the 'Feel Good' IMI HOTSEAT here -> https://lnkd.in/ej9XdcjY ⏩ Want to understand how newcomers and long-time residents in North America differ? Take the 'Newcomers' IMI HOTSEAT 👉 https://lnkd.in/eMM2mWgb ⏩ Looking to explore how health and wellness trends impact North American buying habits? Take the 'Health and Wellness' IMI HOTSEAT 👉 https://lnkd.in/eUCKFxNm There’s many more quizzes on the way! Keep your eyes peeled on our LinkedIn to be the first to know about new releases! 👀👀 #quiz #quickbreak #worklifebalance #fuelbrandgrowth #consumerbehavior #newcomers #healthandwellness #NorthAmerica #marketresearch

Back-to-school season is right around the corner! 🎒 U.S. vs. Canadian parents: How do their shopping habits differ? ⏩ Browsing Amazon is the top purchase driver for both countries. ⏩ Trusted brands are higher up on Canadian parents lists, while U.S. parents prioritize online browsing. ⏩ Free shipping is a popular perk for both. ⏩ Discounts win for US parents, while loyalty points appeal more to Canadian parents. Looking to optimize your back-to-school marketing or reach a new audience? There are many different strategies you can take! Lets chat! #backtoschool #parentingtips #shoppingonline #amazon #fuelbrandgrowth #summervibes

Level Up Your Health & Wellness Knowledge!! 🔥 Take our all-new MI HOTSEAT #0006 and test your health and wellness IQ! But first you must make a choice, where would you like your insights to come from? 🍁 Canada: https://hubs.li/Q02L8GfB0 🦅 United States: https://hubs.li/Q02L8G9J0 Get ready to flex your mental muscle and learn something new! 💪 #quiz #fuelbrandgrowth #fitness #america #canada #health #wellness #insights

With summer in full swing, North Americans have countless options to enjoy the season: festivals, concerts, sporting events, and more. But how are people choosing to unwind amidst the excitement? 🌞🌞🌞 Our IMI Pulse™ data reveals some key trends: ❤️ Connection with family reigns supreme, with 81% of North Americans prioritizing quality time together. 💤 Downtime is also crucial, with 78% making relaxation a priority. ✈️ While adventure calls for 54% with domestic trips and 34% eyeing international getaways. It's clear there's a diverse range of ways North Americans are savoring the summer's more tranquil moments. By understanding these trends, your brand can effectively tap into the summer moments of peace that consumers crave. 😉 #NorthAmerica #relaxation #VacationMode #worklifebalance #fuelbrandgrowth #FamilyTime #LongWeekend

What's the #1 purchase driver for North American Summer Games fans? 86% of sports fans say 'feeling good' is the key factor influencing their purchasing decisions. 💪 While the Summer Games are in full swing, how can your brand ride the momentum and capture the attention of fans once the the final medals are won? Revisit our 2024 webinar "The Performance of Feeling Good", exploring the influence of "feeling good", and learn how your brand can tap into the emotional connection of sports fans long after the closing ceremonies. Grab the full report HERE ⏩ https://hubs.ly/Q02Jl_JM0 #sportsmarketing #consumerbehavior #fuelbrandgrowth #paris2024

The Summer Games are almost here! 😉🏅 Did you know that 80% of North American sports fans are glued to the screen for the ultimate sporting showdown? 🤯 These passionate fans are also: ⏩97% focused on enjoying life ⏩88% health food shoppers ⏩87% dedicated to daily exercise ⏩83% living life to the fullest ⏩79% loyal sports fans This is a prime audience of active, engaged, and health-oriented people. Want to understand how your brand can lean in to this huge opportunity? Reach out for a deeper dive into the data and to understand what actions might work for you. 🎯 #NorthAmerica #SummerGames #MarketingInsights #HealthyLifestyle #Fitness #SportsFans

Giving back is always in season! 🍂☀️ Think you know how North Americans support causes? Prove it! Take our quick 3-minute quiz to test your cause and charity IQ. Let’s see how you score! 🏆 🔥 HOTSEAT #0005 👉 https://lnkd.in/guKWGZdG 🔥 #insights #quiz #fuelbrandgrowth #consumer #nonprofit #charity #givingback