Impossible Foods’ Post

Rooted in creativity and fueled by passion, we are dedicated to cultivating brands that not only survive but thrive in today's competitive landscape. Drawing inspiration from the time-honored traditions of farming, we sow the seeds of your corporate identity with care and precision. Like skilled farmers nurturing their crops, we diligently tend to every aspect of your brand's growth, from its initial inception to its full fruition. Trust us to cultivate your success story, turning potential into prosperity one idea at a time. Amidst the fertile grounds of our mission, we sow the seeds of innovation and dedication, mirroring the timeless devotion of farmers to their fields. From dawn till dusk, our commitment to excellence flourishes alongside the crops, reaping plentiful rewards. Join us on this journey of cultivation and triumph. Our corporate brand, nurtured with unwavering care from humble roots to abundant success, invites you to embrace this mission together. Let's cultivate your brand identity, crafting narratives that resonate and strategies that thrive "Enlarge your business footprint" #CorporateHarvest #BrandingExcellence #CultivatingSuccess #InnovationSeeds #DedicationGrows #FieldsofExcellence #SowtheSeeds #NurturingGrowth #HarvestingSuccess #CorporateFarming #BrandLegacy #FertileGrounds #PassionProjects #SustainableSuccess 🌾🚜🌟

On shelves now, these snacks started in Maine but are on a mission to transform overlooked cover crops worldwide into delicious snacks! Key deliverables include brand discovery + category immersion, brand naming, logo + packaging creative, and packaging production. ➡️ HOW WE VIEWED THE PROJECT: An underrepresented superstar in sustainable snacking, how do make buckwheat puffs sound and look irresistible? ➡️ STRATEGIC THINKING: We knew a solution-oriented approach involved a multifaceted strategy to tackle packaging design and messaging effectively. We needed to educate our audience on cover crops like buckwheat and ensure they're paying attention to why this could be the next big thing in real sustainability! ➡️ PROBLEM-SOLVING: By crafting a name, Diggables, that embodies the tactile experience of interacting with soil and the symbiotic relationship with farmers, consumers couldn't miss the brand's mission. The product stands out on shelves with bright color coding across all flavors and packaging that prominently features icons, evoking the farming process to evoke a sense of natural authenticity and culinary delight. Full case study coming soon! 👀 #pulpandwire #brandalchemists #womenowned #packaging #regenrativefarming #regenerativesnacking #approach #strategic

Here's MY beef with P. Terry's Burger Stand marketing (as seen in the image): They're advertising 'vegetarian fed' Angus beef. At first glance, it seems ridiculous. But let's dig deeper: 1. Cows are herbivores by nature, but their feed isn't always strictly vegetarian. - Some cattle feed includes bone meal or fish meal for protein - Cows can inadvertently consume insects while grazing - In some places, animal by-products might be in cattle feed 2. So 'vegetarian fed' could be meaningful... if P. Terry's explained it. 3. But without context, it comes across as a non-differentiator dressed up as a selling point. Why this marketing is problematic: - It assumes customers won't question or research the claim - It creates a false sense of uniqueness without providing real information - It misses an opportunity to educate about their actual practices Great marketing respects customer intelligence and provides genuine, valuable information. If you have a real differentiator, explain it. If not, focus on what truly makes your product great. Marketers, we can do better. Our customers deserve clear, meaningful communication that informs rather than confuses.

🪰 Marketing #blacksoldierflylarvae - and #edibleinsects in general - is not easy. How should you go about it? As often, the answer is: it depends! The disgust factor may not be as influential if you're selling #bsfl-based feed to poultry farmers and aquaculturists for instance. 🐕 If you're commercializing BSFL-based #petfood, on the other hand, you may want to consider adjusting your messaging and visuals. The target audience may be more sensitive to pictures and footage of larvae! Non-exhaustive takeaways: 👉 Understand your audience and associated consumer behaviors 👉 Craft a compelling story they can relate with 👉 Balance marketing material accordingly: from "catchy" to "casual", through "sober" and "serious" We created the sample below for pitch deck/animation inspiration. --- 🦗 Follow Alexandre Chatelier and Intersect for more marketing tips Reach out for collabs'!

This article get's is right. Consumers are looking for Stewardship of the land and animal, greener packaging and new cuts and flavors to try. The consumer has spoken. How quickly can we get what they are asking for to the shelf? What items have you seen on the shelf getting it right?

In today’s installation of how to walk the bold advertising talk that for so many is just talk, I give you the new campaign from Impossible Foods and Erich and Kallman. And it’s bold in approach and execution. Its point of view (from my point of view) is a big, bold step away from the usual plants are good/meat is bad eco-rhetoric of veggie burgers. For Impossible, it’s not that plants are as good as meat. It's not that plants are better than meat. It's that plants ARE meat. Now that's bold statement. It goes again everything we’ve ever been taught to be true about taxonomy, starting with when King Philip Came Over From Germany Saturday. And it’s not just the traditional advertising that reflects their strategy. Impossible has adopted meat culture in all of its carnivorous excess. The redesign sports the reds, yellows and whites of McD’s, BK, and Wendy’s, with nary a whimper of tree-hugging eco green or faux-organic flowing type. They’re putting on a hot dog eating contest. They converted a cattle ranch into a plant meat ranch. They are doing meat stuff. It's smart. And It’s more than bold marketing, it’s bold branding. Which seems appropriate, since meat is where the term branding comes from in the first place. https://lnkd.in/ezuQyyrd

The Speckle Park breed is soaring to new heights over in New Zealand, with the establishment of a Speckle Park beef brand - Speckle Beef - that is already in 60 high end restaurants domestically, and exporting too. Demand for the brand is through the roof. What is particularly interesting, as highlighted in this story, is their desire to supply consumers with efficiency-produced, fast finishing beef. Consumers are increasingly wanting to know where their food comes from and that its production has a low environmental footprint. Speckle Park delivers an outstanding eating experience without the need for any intensive and expensive medium to long-fed feed regimes. They’re early maturing, quick to finish, and the beef tastes amazing off grass, or even just a short-fed program. More efficient, less methane emissions, fewer days on the planet. The consumer is demanding this, and this will only intensify going forward. Well done to all involved in establishing the Speckle Beef brand in New Zealand. We wish you all the very best with its growth. So inspirational! #specklepark #specklebeef #speckleparknewzealand #neatmeat

How do you get people excited about your pitch or presentation? So much so that they’re on the edge of their seat, desperate to hear what you have to say. Here’s how: It’s Act 1, and I break it into 4-parts. An example ... In her TED talk, Zoë Karl-Waithaka is selling the following idea: 𝘏𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘶𝘭𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘭𝘪𝘷𝘦𝘴 𝘰𝘧 𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘧𝘢𝘳𝘮𝘦𝘳𝘴.i Here’s how she introduces her story: → 𝘈𝘮𝘦𝘳𝘪𝘤𝘢𝘯𝘴 𝘭𝘰𝘷𝘦 𝘢𝘷𝘰𝘤𝘢𝘥𝘰𝘴. 𝘉𝘶𝘵 𝘸𝘩𝘢𝘵 𝘰𝘵𝘩𝘦𝘳 𝘧𝘰𝘰𝘥 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘱𝘢𝘺 $𝟣𝟧 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘵𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘮𝘢𝘴𝘩-𝘶𝘱 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘺𝘰𝘶? → 𝘞𝘩𝘺 𝘸𝘰𝘶𝘭𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘱𝘢𝘺 𝘢𝘣𝘴𝘶𝘳𝘥 𝘱𝘳𝘪𝘤𝘦𝘴 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘴𝘦𝘦𝘮𝘪𝘯𝘨𝘭𝘺 𝘴𝘰 𝘴𝘪𝘮𝘱𝘭𝘦? 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. → 𝘛𝘩𝘦𝘳𝘦 𝘸𝘢𝘴 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘢 𝘵𝘪𝘮𝘦 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘱𝘢𝘺 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘦𝘢𝘵 𝘢𝘷𝘰𝘤𝘢𝘥𝘰𝘴. 𝘉𝘶𝘵 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝟣𝟫𝟫𝟢𝘴 𝘢𝘧𝘵𝘦𝘳 𝘢 𝘚𝘶𝘱𝘦𝘳𝘣𝘰𝘸𝘭 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘸𝘩𝘦𝘳𝘦 𝘕𝘍𝘓 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘴𝘩𝘢𝘳𝘦𝘥 𝘵𝘩𝘦𝘪𝘳 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘨𝘶𝘢𝘤𝘢𝘮𝘰𝘭𝘦 𝘳𝘦𝘤𝘪𝘱𝘦𝘴. 𝘈𝘧𝘵𝘦𝘳 𝘵𝘩𝘪𝘴, 𝘢𝘯𝘥 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦, 𝘢𝘷𝘰𝘤𝘢𝘥𝘰𝘴 𝘸𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘰𝘣𝘴𝘤𝘶𝘳𝘪𝘵𝘺 𝘵𝘰 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘥 𝘧𝘳𝘶𝘪𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘚. → 𝘛𝘰𝘥𝘢𝘺, 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘵𝘰 𝘺𝘰𝘶 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘢𝘯 𝘣𝘦 𝘢 𝘤𝘢𝘵𝘢𝘭𝘺𝘴𝘵 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘭𝘪𝘷𝘦𝘴 𝘰𝘧 𝘧𝘢𝘳𝘮𝘦𝘳𝘴 𝘪𝘯 𝘈𝘧𝘳𝘪𝘤𝘢. The visual shows the structure of that opening. She gives an example of someone who achieved this **desirable outcome** your **hero** is dreaming of. Then she encourages us to ask ourselves, ‘What’s going on here?’ And she focuses our attention on her 𝗯𝗶𝗴 𝗶𝗱𝗲𝗮 that led to this 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 (without giving too much away). Finally, she wraps up the opening by explicitly telling us what we’re here for. She gives us her story statement. It's intriguing. If you're an NGO tasked with helping improve African farmers' lives, you want to hear the rest of the story. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂’𝗹𝗹 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆. Give us a brief example of: 1. Someone like you (*avocado farmers*) 2. Who was suffering (*couldn’t sell avocados*) 3. Until, one day, they executed your big idea (*marketing*) 4. Now they live happily ever after (*selling loads of them at a premium price*)

Capture your audience's imagination with our vivid, tailor-made images that make any article or post pop – just like the one you see here! In association with "YourStoryBetterTold," we specialise in crafting eye-catching visuals that resonate deeply with your message, whether it's the down-to-earth tales of farming or the green pastures of veganism! Our commitment is to enhance the engagement of your content, ensuring accuracy and relevance that speak directly to your readers. With our expertise in design and PR, we guarantee your story will be told better, sharper, and with a lasting visual impact. Get in touch with "YourStoryToldBetter", and let's create your imagery that truly represents your vision and captivates your audience. Did it stop you scrolling? Article Example: Farmers love vegans? Absolutely! Imagine you're crafting the finest sculptures, and suddenly, everyone wants the raw marble instead of the chiselled masterpiece. That's a vegan for a farmer. They swoop in, choosing the kale over the cow, the beet over the bacon. Less moo, more sprout, if you will. It's like a reverse supermarket sweep where the prize is everything green and nothing that goes "cluck" or "oink." Vegans are like the ultimate crop fans, rooting for those underdog parsnips and championing chard. Every carrot is a star, and every spud is sacred. Farmers are in the field-to-fork limelight; no livestock cameo is necessary. It's the plant-based plot twist in the farming narrative, and what's not to love about being the hero of the harvest? #farming #cows #veganism

Are you growing some of your own food? Let us know below. If not and you want a simple solution to grow some of your own food check out todays Live With Vitality live and what our collective is up to🌱