Incubeta’s Post

Chrome's third-party cookie deprecation is delayed until 2025. This gives marketers more time to adapt. Stay tuned for updates on Privacy Sandbox and prepare for a new era of digital marketing. #DigitalMarketing #PrivacySandbox

Big news in the world of digital marketing: Google has backtracked on its decision to phase out third-party cookies in Chrome. This means advertisers can continue using cookies for now, but what does this mean for the future of data collection and consumer privacy? See our latest blog to get the story on what this means for marketers and brands. Read More🔗: https://lnkd.in/gKDwQqaA #MarketingNews #AdTech #PrivacyMatters #GoogleUpdates 

To stick wholly with the 3rd party cookie is-- to quote one of my favourite thought leaders-- "Like, Zoinks Scoob" Don't let your safety net become your hammock. The world has moved beyond the 2014 cookie-tells-all environment into a multi-device, cross-channel landscape. Long term privacy-minded, cookieless solutions (Cookieless MTA, MMM) have been allowing advertisers to make informed activations & business decisions based on a much more complete view of their customer for a while now. We ain't all on chrome anymore, folks-- read about it here.

Big news coming from Google! With the looming date of 3rd Party Cookie Deprecation no longer breathing down marketers' necks, now is the best time to explore more robust privacy and data strategies. We continue to push marketers to create Cookieless Multi Touch Attribution (MTA) models and Marketing Mix Models (MMM) that will build trust with consumers while enhancing data collection to ultimately empower marketing decisions. It's an exciting time to be a digital marketer! #digitalanalytics #googleanalytics #datastrategy #dataprivacy

Looks like Google’s cookie jar is staying open for now, 🍪 but what does this mean for Chrome users and marketers? In this article, our data experts share their recommendations on how to move forward with a privacy-first marketing strategy, 🔒 no matter where you stand on the spectrum of cookie deprecation readiness. “Even though the indefinite pausing of the third-party cookie will come as a relief to some advertisers, there is still an ethical position that needs to be upheld in the careful use of them—and as such, there will be a continuing decline of use,” says our EVP, Measurement, Michael Cross. Read the full article for more insights 👉🏻https://lnkd.in/g-R3Mf2T

🔍 Big Shift in Digital Landscape: Google's Cookie Phase-Out 🍪 Are we on the brink of a digital revolution? Google has begun testing the removal of third-party cookies on 1% of Chrome users, eyeing a complete phase-out by Q3 2024. This pivotal move sparks crucial debates: Privacy vs. Personalization: Balancing user confidentiality with tailored experiences. Impact on Small Businesses: Navigating new challenges in targeted advertising. The Future of Online Advertising: Redefining strategies in a cookie-less world. Regulatory Compliance: Aligning with global data protection laws. What's your take on this seismic shift? How will it reshape the digital marketing landscape? #DigitalMarketing #Privacy #Innovation #GoogleUpdate https://lnkd.in/egCcg-CH

It seems that for third-party cookies "there is no alternative," to quote one of Margaret Thatcher's famous phrases. The uncertainty in the digital landscape caused by the announcement and subsequent retraction of third-party cookie deprecation has taught us that first-party data becomes essential for effective and privacy-compliant advertising strategies to avoid passively accepting the choices made by tech giants and the impact these have on marketing strategies. The truth is that advertisers and publishers are struggling to adapt to the industry changes and have been for years prior to the latest policy and tech updates. This situation has given us even more reason to establish a sustainable, privacy-friendly, and resilient pipeline for first-party data to be collected, transformed, analyzed, and trusted. It is time to be prepared for the challenges that will arise from Google's and Chrome's plans, the reactions of regulators, and the new barriers that may be raised. Cookies will remain, but also enhanced regulatory scrutiny and evolving consumer behavior increasingly sensitive to digital privacy issues are here to stay. Ask your favorite Monks how to make your business future-proof! #DigitalMarketing #PrivacyFirst #FirstPartyData #ThirdPartyCookies #AdvertisingStrategy #TechUpdates #DataPrivacy #MarketingTrends #DigitalAdvertising Article: https://lnkd.in/d2nsfRc2

How many cookies in the Google cookie jar? 🍪 💬 With the still new Google Privacy Sandbox coming into play, the answer will soon be zero. This set of technologies will limit cross-device and cross-site tracking, giving advertisers new tools to target consumers that go beyond third-party cookies. So, how can your business be prepared? Marketers must bring creativity to data acquisition efforts moving forward. 🧑🎨 This starts with maximizing first-party data collection on your digital properties. Take a look at six best practices for building a better first-party data acquisition strategy: https://lnkd.in/eyd-nVCd #cookies #DataPrivacy #AdTech

“You need to invest heavily in tech and people to be ready for Google third party cookies deprecation.” Actually not. More such myths will be broken in ETML upcoming webinar on “First Party Data”. So, if you spend more than 50 lakhs/month in digital advertising, park your two hours on coming Friday with us and you can confidently lead your team and advertising in cookie less world. Check for the link to register in comment. #firstpartydata #thirdpartycookies

We all know that consumer data is the new frontier. We've all seen and heard how brands are looking to capture first-party data because of the shift into a cookie-less world. Last week I read this article about how Google's plan to deprecate third party cookies has been put on pause and it had me reflect on how often we've seen legislation have to catch up to how quickly tech is moving. Check out the article below but I'm interested in reading more about the relationship between legislation and tech so if you have any reads you can recommend send them my way, please :) https://lnkd.in/dUV5GEMU