INDEFI’s Post

I met Mads Davidsen in Porto. We were speaking at the same football conference and ended up chatting. Serendipity: same values, same vision about how we can fix football. We at Nordensa® were doing it by building an app where fans help young players from developing countries get scouted before it was too late. Mads was Head of Football for 'Right to Dream' group, which includes the most respected football academy in the world. Their work in Africa is amazing. The group includes the $500M MLS franchise San Diego FC and the former champions of Denmark FC Nordsjælland and Mads was also leading OptimaFootball, a brilliant football advisory. Today, Mads is an investor and board member in Nordensa. And he is the very definition of 'smart money' kind of investment, where the expertise is even more valuable than the money. So here's the best 📣 news! Now that we closed the €1,65M Seed round, we are opening a blitz ✨ Bridge round for athletes and angel investors who want to be part of the journey. If you're an athlete-investor or angel investor and you believe in Nordensa: 1️⃣ This is the LAST CHANCE for small investors to join Nordensa, the next round is going to be led by VC funds and the minimum ticket will be rather high. 2️⃣ There's a good chance to DOUBLE or even triple your investment in 9 months, considering the valuation we're aiming for the end of the year 3️⃣ I won't beat around the bush: this is not your average investment deal. With Nordensa, either we fail, or we MAKE IT BIG. Really, really big. I can't promise the stars. But I can promise that we have probably THE most experienced team of co-founders, investors and advisors of any early-stage sports-tech on Earth right now, and we're all super-motivated to succeed. If you think I'm, exagerating, check them out: Mads Davidsen - Head of Football - Right to Dream group Max Legath - Previously Chief Scout of Bayern FC's academy Alan Pace - Team owner Burnley FC in the Premier League Florian Blüchel - World-class scouting career at Arsenal & Bayern Emiliano Marcondes - Premier League player for AFC Bournemouth Wouter Lambrecht - Head of Legal ECA, Barcelona, FIFA, UEFA, CAS Luís Meireles - World-class Sports Scientist and Psychologist, FC Porto Chris Kay - Ex-CEO of Saatchi & Saatchi and marketing head Man City and 20 more... So don't invest in an idea. It is a breakthrough idea. But invest in a stellar team of people who have the expertise to build the next big thing in sports. Feel free to book me for a chat on the link in the first comment. We will discuss the investment opportunity. We've already blocked the first investment slots in this Bridge round, so don't postpone it for too long, we're closing latest in May.

The widening valuation gap between US and European sports clubs, investment in infrastructure and the enduring appeal of live content are just some of the key themes to emerge from our recent Global Sport Forum at Roland Garros. Read more in the below article by Julian Bajada. #sportinvestment #sportvaluation #womeninsport #multiclubownership #sporthospitality

🚀 𝗞𝗶𝗻𝗴𝘀 𝗟𝗲𝗮𝗴𝘂𝗲 𝗡𝗲𝘁𝘀 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 €𝟲𝟬𝗠 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 💰 Today former FC Barcelona star Gerard Piqué Bernabéu's disruptive soccer concept Kings League announced it has secured a €60 million investment from Left Lane Capital and Fillip to fuel future growth. The investment follows a highly successful inaugural season that included selling out FC Barcelona’s Camp Nou, streaming broadcasts generating up to 1.7M concurrent viewers, and expanding into Latin America with Kings League Santander. For investors and operators in sports & entertainment, there are a few immediate takeaways: ✅ Reinforces the sizable market for new innovative IP derived from sports with large global audiences such as soccer/football, basketball, combat (boxing/MMA), and motor-racing ✅ Demonstrates how legacy leagues can learn from disruptive sports IP businesses reimagining distribution to be social-first and pairing with storytelling to deliver carefully tailored narratives across distribution platforms ✅ Highlights how creative formats, star power, and creator-led involvement can drive massive engagement (e.g., 80M+ hours watched, 13M+ followers in the case of the Kings League) With more expansion planned for 2025, Kings League proves there's an appetite for fresh, digitally-native sports properties that put fans first. Without a doubt, the future of sports entertainment is being reshaped and it is only just the beginning. #InvestingInSports #Streaming #Sportsbiz #Investment #FanEngagement

✍🏻 This week, for Serie All, I looked at the impact of owning a stadium for professional football clubs. Here's what I found: 📍 Strategic Asset: stadiums have become a pivotal strategic asset in boosting balance sheets and increasing long-term club value through tangible and intangible benefits. 💰 Revenue and Branding: stadiums have increasingly dual roles in generating revenue through matchday and non-matchday activities while also enhancing the club's brand and fan engagement. 🇮🇹 Challenges in Italy: significant socio-political and financial challenges stand in the way of clubs owning stadiums in Italy — where only 7 clubs own stadiums at the time of writing. Read more at: https://lnkd.in/d7sVQTVP

Odense Boldklub (OB), one of Denmark's historic football clubs, have faced significant challenges on the field in recent years, culminating in relegation last season. Yet, the club have managed to achieve remarkable commercial success despite these sporting setbacks. Odense Boldklub’s commercial director, Jack Jørgensen, shares the strategies that have turned these challenges into victories. 1: How did OB achieve commercial success despite poor on-field performance? In 2018, OB shifted its focus from relying on sporting results to enhancing the fan experience and community engagement. This strategic pivot included initiatives like creating a talent program for young entrepreneurs, opening matchday fanzones with local music and food, and developing targeted marketing campaigns. These efforts increased matchday revenue by 160% and significantly boosted season ticket sales and attendance. 2: What role did community engagement play in OB’s strategy? OB worked to strengthen its connection with the local community in Odense. The club engaged residents within a 5 km radius of the stadium, promoted local talents through initiatives like Start OB, and involved educational institutions to attract young fans. 3: How has OB enhanced the stadium experience to attract more spectators? Recognizing that football alone was not enough to draw crowds, OB developed innovative stadium experiences tailored to different audience groups. The club segmented the matchday experience to cater to families, hardcore fans, and young people. This festival-like atmosphere has made attending games more appealing, even when the team’s on-field performance has been lacking. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

Keeping up the momentum I have also recently accomplished the "Monetizing Sports Strategies" course organised by the Barça Innovation Hub. 🎉 Thanks to this great opportunity I have acquired essential knowledge on the topic of: -Fan Monetisation Strategies -Customer Focused Monetisation Strategies -Business Focused Monetisation Strategies -Alternative Revenue Sources for Sport Organisations The course has ended, but my development has just begun. 🔥 #footballbusiness #monetizingsportsstrategies #footballindustry

🔉 Another exciting #sportstech company we are investing in is ISG (International Sports Group). With the most complete club management system, it's no wonder they have more than 400 sports clubs and associations using their products! 👉 If interested to learn more on the investment opportunity, get in touch with Michael D'Ambrosio or myself. Orchid Sports & Entertainment #Investment #sportsdata

The Ascott Limited has secured a significant four-year sponsorship deal with football powerhouse Chelsea Football Club who replace Hilton as their 1 year deal came to an end. The collaboration, spanning from 2024 to 2028, designates Ascott as Chelsea's global hotel partner. The partnership includes prominent branding at Stamford Bridge during both men’s and women’s matches, as well as across Chelsea’s extensive social and digital platforms. Chelsea and Ascott are also set to provide exclusive experiences to Ascott Star Rewards members globally, offering special access to matches at Stamford Bridge and VIP visits to the team’s Cobham training ground. In addition to this, Chelsea has been actively expanding its commercial portfolio, with recent partnerships with BingX, a cryptocurrency company sponsoring their training kit, and the renewal of ties with global analytics software firm FICO whilst their Women's team announced their new shirt partner in Three UK With ambitious European growth plans and a presence in 220 cities across 40 countries ( including London, Paris, Brussels, Berlin, and Barcelona in Europe) it'll be interesting to track Ascott's moves in the sponsorship market who hold significant support from their parent company CapitaLand. GlobalData Plc Chelsea Football Club Sportcal ⚽🏨 #ChelseaFC #SponsorshipDeal #sportbiz

Transforming underdog ambitions into European contenders: The FC Copenhagen blueprint F.C. København face Manchester City Football Club in the UEFA Champions League tonight. We sat down with CEO Jacob Lauesen. In this interview, Lauesen shares insights into the club's journey, strategic pivots, and future aspirations that resonate with both football enthusiasts and business professionals alike. Here's how FC Copenhagen is redefining success on and off the pitch: 1: How is FC Copenhagen diversifying its revenue streams? FC Copenhagen are significantly boosting matchday income and prioritizing financial health alongside sporting achievements. By enhancing hospitality services and anticipating their digital TV channel revenue to surpass traditional broadcasting income, the club is carving a path to sustainability and competitiveness. 2: What makes FC Copenhagen's strategy unique in the European football landscape? Unlike many European clubs heavily reliant on broadcasting revenues, FC Copenhagen have focused on new income streams and investing in the fan experience. From revamping their hospitality offerings to launching a digital subscription service, the club is innovating to create a robust financial model that supports their ambitions on the European stage. 3: What are the key factors behind FC Copenhagen's recent success? Leadership, innovation, and a commitment to improving the fan experience have been crucial. Jacob Lauesen's business-oriented approach, focusing on ROI, brand-building, and CSR strategy, alongside a vibrant stadium atmosphere and a winning team, have propelled the club to new heights, doubling average attendance and significantly increasing matchday revenue. 4: What future ambitions does FC Copenhagen have? With aspirations to surpass European counterparts like Celtic Football Club and Feyenoord Rotterdam N.V. in scale and revenue, FC Copenhagen are not content with just dominating domestically. 💡 Learn more: Dive deeper into FC Copenhagen's strategic evolution and how they're transforming their underdog status into a force to be reckoned with in European football. Full interview 👇 https://lnkd.in/dH332tt3 #Broadcasting #SportsBusiness #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #FCK