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Bengaluru-based athleisure sportswear brand Agilitas Sports has appointed Rachel B as the senior director of apparel design and creation. Click on the link below to know more... Agilitas I Rachel B. I Abhishek Ganguly I Atul Bajaj I Amit Prabhu #agilitas #sportswear #athleisure #appointments #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

Athletic apparel and footwear brand Adidas has launched its Home Of Sport concept store in Mumbai on the Linking Road. The stand-alone store occupies a retail space of 6,307 sq. ft. spread across four floors. Click on the link below to know more... adidas I Neelendra Singh I Sunil Gupta I Abhishek Rai #adidas #adidasoriginals #adidasstore #homeofsport #mumbai #newstore #footwear #athleisure #adidasfootball #adidasIndia #retailnews #retailtrends #retailsector #retailindustry #retailing #retailupdates #businessnews #retailgrowth #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

Samba Season: #Adidas Sneakers Are Driving Profits For The #Sportswear Giant. Adidas appears to be back on track following some recent trip-ups — largely owing to an uptick in #sneaker sales, with #Sambas and #Gazelles filling the shoe-shaped gap left after the company parted ways with Kanye West and his once-hyped #Yeezy brand. After posting its first annual #loss in more than 30 years in March, citing high #inventories as a cause of the sales slump, Adidas’ Q2 report provided a more promising outlook. Indeed, the German sportswear behemoth made a net profit of $223M in the three months to June 30 — up 117%from the same period a year ago — with revenues from its footwear segment alone climbing 17%. In addition to reducing its #inventory problem by €1B in the past year, the success of Adidas’ #marketing efforts at major sporting events like the Paris Olympics has also helped to boost jersey and other athletic #apparel sales. But, as any sneakerhead worth their salt will know, there's a lot of money to be made from zeitgeist-capturing footwear. The dissolution of Adidas’ deal with rapper Kanye West in 2022 drew the curtain on an incredibly lucrative partnership for both parties. In the aftermath of the Yeezy discontinuation, Adidas sales plunged 16% in North America in 2023, despite remaining relatively flat in other regions. Recently, though, a new fleet of Adidas footwear has been capturing the attention of the fashion (and wider) world, at least if Google searches are anything to go by. Sambas, Gazelles, and Campuses have all hit new internet interest peaks in 2024, as mainstream tastes continue to shift in favor of more classic silhouettes. Given the fickle nature of #fashion, though, Adidas likely already has a team working to deliver its next smash hit, after the Samba was named 2023's “shoe of the year” and ex-UK prime minister Rishi Sunak apologized for “ruining” the sneakers for fans back in April. JSesko@meridianfinance.com 818-914-9271 #tradecreditinsurance

The Outdoor Footwear And Apparel Market size was USD 56.23 Billion in 2022. Covid-19's impacts have been unprecedented and staggering on a global scale, with the pandemic leading to positive demand shocks for the outdoor footwear and apparel market across all domains and regions. Between 2023 and 2031, the market is projected to grow at a CAGR of 8.3% from USD 42.07 billion in 2021 to USD 93.05 billion in 2031. The sudden rise in CAGR is attributed to this market growth returning to the pre-pandemic level once the pandemic is over. IMIR Market Research Pvt. Ltd. Request sample Report 👉 https://lnkd.in/drGuafjf Report Focused on Top Companies:  BEIJING TOREAD OUTDOOR-A  Black Diamond Equipment BLACKYAK Co., Ltd. Columbia Sportswear Company  Cotswold Outdoor.,  Fenix Outdoor International AG  Foot Locker G-III Apparel Group  Hanesbrands Inc. Kathmandu,  KingCamp Lafuma Lowe Alpine Marmot Mizuno Corporation,  Mobigarden Mountain Hardwear Mountain Warehouse  Newell Brands  NEXTORCH Nike Patagonia,  PUMA Group Snowgum Australia Pty Limited  SnowWolf The North Face Under Armour. VF Corporation Woolrich #outdoorclothing #outdoors #adventure #outdoor #outdoorapparel #hiking #adventureclothing #getoutside #rangeoutdoorsapparel #rangeoutdoors #nature #kernriver #thenorthface #clothingbrand #patagonia #range #kerncounty #fashion #wilderness #kernrivercamping #beerpint #mountains #outdoorclothingbrand #outdoorbeers #mensfashion #outdoorgear #activewear #outdoorclothes #passion #clothing

𝐖𝐡𝐚𝐭 𝐈𝐟 𝐈 𝐓𝐨𝐥𝐝 𝐘𝐨𝐮 𝐓𝐡𝐚𝐭 𝐭𝐡𝐞 𝐅𝐚𝐬𝐭𝐞𝐬𝐭-𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐁𝐫𝐚𝐧𝐝 𝐈𝐬𝐧’𝐭 𝐍𝐢𝐤𝐞 𝐨𝐫 𝐀𝐝𝐢𝐝𝐚𝐬? In the competitive world of athletic footwear, one brand has emerged from the shadows to claim the title of the fastest-growing footwear brand globally—and it’s not the usual suspects like Nike or Adidas. Enter On, a Swiss company that has taken the running community by storm with its innovative designs and unique technology. The Turning Point: CloudTec Technology On Running was founded in 2010 by former professional athlete Olivier Waldin Bernhard and his friends David Allemann and Caspar Coppetti. Their journey began with a simple yet ambitious goal: to create the perfect running shoe. After years of research and development, they unveiled CloudTec technology, featuring cushioned pods that compress upon landing and provide a powerful push-off. This innovation not only enhanced comfort and performance but also redefined what runners could expect from their footwear. The Game-Changer: Celebrity Endorsement The real turning point came in 2019 when tennis legend Roger Federer decided to invest in On Running. His involvement brought not only financial support but also a massive boost in visibility. Federer’s endorsement helped elevate On from a niche brand to a mainstream sensation, attracting a diverse audience that included not just serious runners but also fashion-conscious consumers. Rapid Growth and Market Impact Since then, On Running has seen explosive growth. In 2022, the company reported a staggering 70.9% year-on-year increase in sales, reaching $1.31 billion. This rapid ascent has positioned On as a formidable player in the footwear market, capturing the attention of consumers and investors alike. In fact, On was recently highlighted as one of the fastest-growing brands on StockX, with a remarkable 15,357% increase in trades, showcasing its rising popularity in sneaker culture. So, the next time you think of athletic footwear, remember that the fastest-growing brand isn’t what you might expect. On Running is not just changing the game; it’s rewriting the rules. What innovative strategies are you implementing in your field? Let’s connect and share insights! #OnRunning #Footwear #Innovation #RogerFederer #FastestGrowingBrand #AthleticShoes #digitalmarketing

The pending (re)sale of Supreme from VF Corp to Essilorluxottica, made me curious about what product categories consumers look to Supreme for in 2024. At first glance, leading searches align well with VF's stable of brands (shirts, jackets, bags, and hoodies). One point of tension is that consumer affinity with Supreme footwear has become synonymous with its Nike collaborations. Nike is a higher-ranked associated term than generic ones such as “shoes” or “sneakers”. A missed opportunity for Supreme under VF's umbrella could be establishing performance skate sneaker franchises independent of Nike SB, utilizing VF's extensive footwear resources and connection to skate culture via Vans. With the Essilorluxottica handover establishing sunglass franchises agnostic of previous collabs with brands like Louis Vuitton is the low-hanging fruit. They are experts in optics and manage an impressive portfolio of luxury labels in the category. There is also be less conflict of interest with Supreme's ongoing brand collaborators compared to VF Corp. Supreme was established in 1994, qualifying it as a heritage brand. The 20-year-olds who waited in line for the first Nike x Supreme collab in 2003 are now 41. If the handover to Gen Z has been challenging, Supreme can still access Zalphas/Alphas reviving the dormant brand loyalty of their parents, similar to what Nintendo did. This could mean that Supreme becomes a choice brand at Sunglass Huts. #supreme #streetwear #sneakers #nike #merchandising #accessories #brandcollaborations #fashion #trendforecasting

No -28 FILA, a renowned sportswear brand, has carved its mark in the industry through a combination of innovative designs, strategic partnerships, and a commitment to quality. Its success story is a testament to its ability to adapt to changing market trends while staying true to its core values. Founded in 1911 in Biella, Italy, by the Fila brothers, the company initially focused on producing quality textiles for the local community. However, it wasn't until the 1970s that FILA gained international recognition with its expansion into sportswear. The brand quickly gained popularity among athletes and sports enthusiasts for its functional yet stylish apparel and footwear. One of FILA's key strategies for success has been its ability to form strategic partnerships with athletes and celebrities. By collaborating with high-profile individuals such as tennis legend Bjorn Borg and basketball icon Grant Hill, FILA effectively leveraged their influence to enhance brand visibility and credibility. These partnerships not only helped FILA penetrate new markets but also reinforced its association with athleticism and performance. In the 1990s, FILA experienced a surge in popularity, particularly in streetwear culture. The brand's iconic logo and bold designs became synonymous with urban fashion, attracting a diverse customer base beyond just sports enthusiasts. This shift in consumer perception propelled FILA to new heights of success, solidifying its position as a global lifestyle brand. Despite facing stiff competition from industry giants like Nike and Adidas, FILA has managed to maintain its market presence through continuous innovation. The brand has consistently introduced new technologies and materials to improve the performance and comfort of its products, catering to the evolving needs of consumers. Today, FILA boasts a strong global presence, with its products available in over 80 countries across the globe. Its extensive distribution network includes company-owned stores, department stores, and online retailers, ensuring accessibility to consumers regardless of their location. In recent years, FILA has continued to expand its product offerings beyond sportswear, venturing into lifestyle categories such as athleisure, accessories, and even collaborations with luxury brands. This diversification strategy has not only fueled revenue growth but also reinforced FILA's status as a versatile and forward-thinking brand. #FILA #FILAsportswear #FILAlifestyle #FILAfashion #FILAstyle #FILAheritage #FILAathletics #FILAfootwear #FILAapparel #FILAoriginals #FILAlovers #FILAfans #FILAfamily #FILAteam #FILAcollaboration #FILApartner #FILAx[CollaboratingBrand] #FILAclassic #FILAmodern #FILAicon

👟 Adi Dassler: Crafting Excellence in Sports Footwear Adolf “Adi” Dassler, the visionary behind adidas began his journey in a Bavarian washroom, determined to craft top-notch sports shoes. 🌟 👣 Customer-Centric Innovation: In a sea of shoemakers, Dassler stood out by actively seeking feedback from athletes. His focus on understanding their preferences and pain points paved the way for a customer-centric approach. 🚀 Founding Adidas: In 1949, at 49 years old, Adi Dassler officially registered “Adi Dassler Adidas Sportschuhfabrik,” marking the birth of a brand that would redefine sportswear. The iconic three stripes debuted the same year. ⚽ Triumph in 1954: Adi Dassler’s vision materialized when the German football team won the World Cup in 1954 wearing Adidas cleats. This historic victory echoed globally, propelling Adidas into the limelight. 🌎 Global Sportswear Icon: Adidas has evolved into an international powerhouse, synonymous with high-quality athleticwear. Dassler’s commitment to creating the ultimate sports shoe remains a cornerstone of the brand. 🤝 Customer Trust and Innovation: Dassler’s success lay in his dedication to meeting athletes, listening attentively to their needs, and a constant commitment to innovation. Adidas became a brand athletes trust. 🏆 Enduring Legacy: Today, Adidas continues to be a household name on sports fields worldwide, a testament to Adi Dassler’s customer-centric approach and his profound impact on the world of sports footwear. 👟✨ #adidas #sportsdesign #innovation #customer #satisfaction #allovertheworld (Source: online.hbs.edu) Follow Winchase for more such information.

🎉 Exciting news from the sports apparel industry! Puma has bounced back with a 1.3% increase in sales in the Americas for Q3 2022, highlighting a resilient recovery amidst a challenging market. 📈 What's driving this rebound? A robust demand for footwear in the U.S., where sales surged by 3.3%, spearheaded by the popular RS-X3 sneaker launch. It's not just footwear; Puma's wholesale business soared by 11.6%, showcasing significant growth, although retail remains steady. 🏃♂️👟 Globally, Puma isn't just stepping up; they're sprinting with a total sales increase of 3.2%. This growth is spearheaded by a 6.1% jump in footwear sales, while apparel followed with a 1.1% rise. 👕🌍 CEO Bjorn Gulden credits innovative product launches and the sports market's ongoing recovery post-pandemic for these robust results. Yet, this growth comes amid rising inflation and interest rates that add a layer of uncertainty for investors. Nonetheless, investor optimism shines through as Puma's shares climbed by 2.4% post-earnings report. 📊 🤔 How do you think Puma's strategic focuses on product innovation and market expansion will play out in the volatile economic climate? Will other companies follow suit with similar resilience? Let's discuss how brands are navigating these turbulent times and what strategies seem to work best. Share your thoughts and insights! 🔄 #Puma #SalesGrowth #Footwear #Apparel #SportsIndustry #BusinessStrategy #EconomicVolatility

WILL COPERNI X PUMA BECOME A CULT COLLAB? Jing Daily: In this week’s global collab spotlights, Canada Goose unveils cutting-edge outerwear, Coperni teams up with Puma on upscale sneakers, and Daniel Arsham creates All Gone's latest cover. 🪩 Canada Goose x COLLINA STRADA x Thebe Magugu x Mira Mikati Canada Goose’s inaugural Hood Trim series is devoted to championing emerging designers, inviting creatives to leave their mark on the brand’s classics. This marks Collina Strada's first collaboration on a large-scale outerwear collection with a major brand in the space, presenting the opportunity for extended exposure and an entry into a new product category. Coperni Paris x PUMA Group Elevating a Puma soccer sneaker to resemble something fresh off the high-fashion runway, Coperni has become the second brand officially invited to release Puma footwear. Featured in a campaign shot by photographer and artist Paul Kooiker, the collection of three sneaker colorways seems to target Coperni’s cult fanbase more than Puma’s typical sportswear audience. With its distinctive square-toe silhouette and impressive online reception, Coperni x Puma might not be the last collaboration between the two brands. There’s potential for it to follow the footsteps of Martine Rose x Nike and Wales Bonner x Adidas and evolve into an ongoing partnership. #btc #fashion #metaverse #ai #ar #vr #nft #investment #web3