PT. Indosat Tbk’s Post

🌙✨ As we step into the month of #Ramadan, it's crucial to recognize the transformation of the #media landscape across MENA and the significant surge in #content consumption, fueled by the captivating #TV shows and dramas that grace the screens. And with the rise of #streaming and #OTT platforms enriching traditional broadcast experiences, there's a growing preference for Arabic series, highlighting the importance of localized content. 📌 In line with these trends, the Ipsos 2024 Ramadan handbook reveals the emergence of five distinct Ramadan personas. Notably, the Content Explorer (26%) and the Passionate Shopper (24%) stand out as the primary personas. 💡 This presents a golden opportunity for #brands to amplify their message and authentically connect with consumers, by strategically leveraging both traditional and digital platforms.

Attention sports and entertainment industry professionals! Ekkobar's Talent Risk Assessment (TRA) is now live! The TRA is like the 'CarFax' of social media, allowing you to uncover potential risks in someone's social media past and learn more about their posting habits. The TRA is the perfect solution for vetting athletes, actors, and other industry professionals. The last thing anyone wants is for something to surface at a pivotal moment! And as we say, "Know more now and risk less later." Best of all, you can try it for free with just your corporate email and the person's social media account(s). Don't miss out on this game-changing tool—learn more at www.ekkobar.ai or try it directly at https://lnkd.in/daTMfb_2.

🌙🌙I have always been interested in RAMADAN season for its TV commercial ads . 📺The TV commercials scene has evolved dramatically over the past years in terms of format, language , celebrities endorsement and messages delivered to persuade customers or consumers of your product/service encouraging their transactional or purchase decision. ⚫️Before,FMCGs and Telecom-Pepsi, Cocacola, Chipsy, Mobinil, Vodafone -industries were taking over the scene. 📺In the last few years , we can see that TV commercials competition is mainly around the real estaste developers industry and Telecom . So i would really like to reflect on this point , ➡️Does real state industry (ex:MountainView Egypt Talaat Moustafa Group and the list keeps on growing….) need to target mass audience utilizing TV channel ? ➡️Does the TV ad can impact such a big transactional decision that needs individual financial planning ? ➡️Also why FMCGs brands are playing it low key lately in Ramadan while pushing the biggest campaigns out of the season , is it just wise media budget spending ? ❓❓These questions raised the question of “ Is seasonality or consumer behavior and market trends controlling the budget planning ?” where i believe it isn’t an (either or) approach #ramadan #advertising #telecom #fmcg #budget #TV #realeastate #brand Ramadanatics

++ Dubai Media دﺑﻲ ﻟﻠﺈﻋﻼم and NEP Group, Inc. Sign MOU to Boost Media Services and Expertise ++ Dubai Media has signed a memorandum of understanding with NEP Group, the leading media services provider supporting premier broadcasters and content creators worldwide, to enhance cooperation and exchange expertise in various media services fields. This is part of the efforts made by Dubai Media to support its logistical and technical capabilities and to develop the media content industry it offers through its TV and digital channels, aligning with its goal to be closer to the audience. "Through its diverse TV and radio programs, Dubai Media seeks to develop the media content industry, which is currently one of the fastest-growing media sectors. We are making significant efforts to enhance our capabilities, improve our logistical capacities, and develop the skills of our human resources to produce high-quality media content that meets Dubai’s and the UAE’s major developmental aspirations." - Saleh Lootah, Deputy CEO of Technical Support, Dubai Media #techafricanews #uae #dubai #media #content #industry #capabilities #developmental #aspirations #technical #capabilities

Unlocking Meaningful Connections During Ramadan: Insights for Brands The power of MBC Group's premium content during Ramadan Ramadan transcends the act of fasting. It's a time for self-reflection, gratitude, and connecting with loved ones. And for millions across MENA, that connection often happens through MBC Group's captivating content. Here's why your brand should be part of the Ramadan conversation Unmatched reach: 66% household reach and 77% individual reach in KSA alone. Engaged audience: 48% of active daytime TV viewing spent on MBC Group channels, and 61% of that on MBC1. Diverse options: Reach new audiences with the Roshn Saudi League airing on Saudi Sports Channels for the first time during Ramadan. Expanding ecosystem: Shahid, the leading Arabic streaming platform, saw 22 million active users and 137 million plays in 2023. High engagement: 138.4 billion engagements with Ramadan content across social media. Maximizing your brand impact: Reach a large audience: A 30-second TV ad on top-performing MBC1 content can reach up to 9 million viewers. Cohesive brand experience: Reach your audience across multiple touchpoints - TV, streaming, radio, and social media. Premium storytelling: Integrate your brand within captivating narratives using MBC Group's high-quality productions. Innovative solutions: Leverage In-Content Integration (ICI) and Shahid's AVOD offerings for targeted and seamless brand integration. New ad formats: Capture attention with Ramadan Timer ads, branded content collections, and QR codes on hero and pause banners. MMS empowers brands to: Go beyond traditional advertising: Create immersive and impactful campaigns. Connect with audiences: Engage viewers across devices in a brand-safe environment. Achieve marketing goals: Unlock audience growth and success during Ramadan. Ready to explore the potential of Ramadan content? Contact MBC Media Solutions (MMS) today! #Ramadan #MBCGroup #MMS #Marketing #ContentMarketing #BrandEngagement #MENA

It's interesting to know that the majority of viewers in the Middle East favour YouTube as their go-to platform for finding tailored content, surpassing other digital platforms and traditional television. According to a recent study by Kantar and MTM, 80 percent of YouTube viewers in the MENA region say that they are happy to watch ads. In Saudi Arabia and the UAE in particular, viewers say that adverts on YouTube are personally relevant to them. Viewers prefer YouTube as a video-streaming platform because it allows them to access short and long-form content in one place. While ads are sometimes perceived as intrusive, it looks like people do like seeing ads if they are personalised and relevant to them. It’s also interesting to see that not everyone faces challenges with a shorter attention span in the Middle East. There is a diverse audience that doesn't exclusively gravitate towards short form content such as TikTok videos and reels. #ksa #uae #youtube #content #contentcreator #MENA #video

News alert! beIN MEDIA GROUP is breaking new ground in MENA's TV advertising scene with the launch of targeted ads using Synamedia Iris.   For the first time, local and global advertisers can reach specific audiences across beIN’s linear channels in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, offering a renewed proposition to advertisers and optimising ad spend alongside the world’s greatest sporting moments.   Bahadir Karalar, Director of Sales and Services at beIN MEDIA GROUP, commented, “We chose to partner with Synamedia because its addressable advertising solution is proven to deliver uplifts in ad revenues elsewhere in the world. With best-in-class advertising technology and our unrivalled premium sports and entertainment content, we are confident that we have a compelling proposition that will attract both global brands and home-grown organisations to invest in this new form of targeted advertising which delivers the highest and most effective viewership.”   Read the full press release here: https://lnkd.in/eqXkcRvc #addressableadvertising #targetedadvertising #payTV #streaming #sportsmedia

#Ramadan Edition of #Streaming360! 🚀 Dive deep into the MENA #streaming landscape during the holy month with us. In collaboration with The Streaming Lab, we're offering a comprehensive insights into: 📊 Key market players and competitive scenes 📈 Platforms' consumption and subscription trends 🎬 Audience behavior and preferences during Ramadan Reach out for further information

🎥 Preserving Artistic Integrity in Monetization – Key Strategies for OTT Platforms and FAST Channels In today’s competitive media landscape, maintaining the quality and authenticity of video content is not just a creative choice—it's a strategic business decision. As business leaders, how do we balance monetization with artistic integrity? As we continue to navigate the complexities of digital content monetization, let’s commit to strategies that honor and uphold the artistic integrity of our works. #OTTPlatforms #FASTChannels #DigitalMedia #ArtisticIntegrity #MonetizationStrategies #MediaLeadership #anantadi  

Global vs. Local Content: Striking the Right Balance in OTT OTT platforms are redefining entertainment by tapping into regional content to drive growth in diverse markets, while still maintaining their global presence. Here’s how they’re doing it: 1. Global Expansion: Platforms are leveraging blockbuster shows, movies, and international hits to attract global audiences. 2. Local Focus: OTT players are investing heavily in regional content—producing shows in local languages, capturing unique cultural stories, and partnering with local creators to engage specific markets. 3. The Strategy: - Tailored content libraries for different regions - Balancing global releases with local exclusives - Utilizing data insights to understand audience preferences at both local and global levels The future of OTT lies in finding the perfect synergy between global appeal and local relevance. #OTT #Streaming #GlobalContent #LocalContent #RegionalContent #ContentStrategy #MediaGrowth #DigitalMedia #Anantadi #ContentCreation #GlobalExpansion