MTM

🚀 EXCITING NEWS: MTM welcomes Rose Tomlins as Managing Partner of Quant and newest Board Member!   Rose has joined MTM to lead our newly unified Quantitative Department. With her impressive background as a Brand and Insight Director at Virgin Money and Bally's, plus significant agency experience at Firefish and GfK, Rose brings award-winning expertise in building customer-centric strategies that drive growth.   As our industry evolves at lightning speed, Rose's vision centres on innovation, seamless integration between quantitative outputs and our qualitative and strategy specialisms, and ensuring MTM continues to be the trusted insight partner for the world's biggest brands.   "The opportunity to reshape and expand MTM's quantitative offering to make it stand out, especially in a time of change in the industry and the age of Gen AI, is truly exciting," says Rose.   Join us in welcoming Rose to the MTM family as we continue to power the decision-making of leading brands in media, entertainment, tech, and telco!   👉 Read the full press release here: https://lnkd.in/e7kB_7cS  

Proud to share our latest collab and report with Radiocentre: "Advertising at the Speed of Sound"! 🎧📊 Our research reveals the massive potential of multi-platform audio advertising in the UK market. Key findings: 🔊 Commercial broadcasters deliver 90% of ad-funded listening hours across radio, podcasts, and streaming 🔊 Combining traditional radio with targeted digital audio maximizes both reach and impact 🔊 Connected platforms are driving significant audience growth in commercial audio “The findings and the evidence featured in this report will help provide clarity on the commercial audio market, explaining the role of broadcasters and outlining the benefits for advertisers. At MTM we specialise in tackling difficult questions and providing trusted insight. Working with Radiocentre on this Speed of Sound report provided us with an opportunity to do just that, while reviewing the exciting digital innovation happening in commercial audio”. Imogen Nightingale, Senior Consultant, MTM. 👉 The future of audio advertising is here - and it's multi-platform! Check out the full report: https://lnkd.in/ePujUXjx #AudioAdvertising #RadioCentre #MediaResearch #DigitalAudio

🎉 WHAT A WEEK FOR OUR AMAZING TEAM! 🎉 Triple threat alert! We dominated the conference circuit this week with THREE stellar presentations: Rob Collier and George Cornish closed Connected TV World Summit with their thought-provoking exploration of an #@IP-only future for TV 📺 Philippe Epailly charmed the Market Research Society (MRS) annual conference with Batmobile stories that brought Sony Pictures data to life in the most unexpected way 🦇 Eric Paice and Marina Graham challenged cultural perspectives around Gender and Gen Z, with their "Great Unwokening" presentation at the #IPA Insight Summit 🔍 The icing on the cake? Overhearing some major clients singing our praises while celebrating these achievements. There's nothing better than knowing our work makes a difference! Proud doesn't even begin to cover it. Keep shining, team! ✨ #MediaResearch #TeamSuccess #ConferenceSeason

3 days on, takeouts that have stuck with me, from the brilliant Annual Impact Conference from Market Research Society (MRS). With thanks to all at MRS for putting on such an inspiring day, and to all the speakers I'm about to paraphrase... ⭐ Dex Hunter-Torricke: Decide now how to invest in yourself so that you control how you navigate a future run by AI, powered by nuclear fusion and robots, where we don’t have to build / drive / design / plan. But! we will still make all the decisions. ⭐ Donie O'Sullivan (CNN): We should teach kids early about misinformation ⭐ James Sallows, FMRS (LEGO Group): Build what’s right for you, with the tools we hear about today. And build with your audience’s feelings in mind. ⭐ Mo Khaled (TUI): Christmas Elves was a revolutionary campaign for a seasonal category – we built demand and mental availability before Christmas, ahead of holiday booking peak in January. ⭐ Kirsten Kuhnert (Vodafone): When the data are sensitive to real-world change, marketing are held accountable, and then they set better objectives upfront. ⭐ Eze Klass (BT Group): Plan your methods & storytelling to help C-Suite understand how different consumers’ lives are to their own lives. ⭐ Stephen Woodford (Advertising Association): Brands should help consumers to lead better lives. But they must communicate with authenticity, humility, and relevance. ⭐ Dr Tali Sharot (UCL): You can't push past confirmation bias with data, but you can convince someone by finding common ground first, and people will be more influenced by good news than bad news.

Couldn't be prouder of our rockstars Rob Collier and George Cornish owning the stage at Adwanted UK Connected TV World Summit yesterday! 👏 They tackled the complex reality of the #IP transition with their signature energy. While the shift to IP is definitely gaining momentum, they highlighted how broadcast audience resilience remains a key factor in how quickly this transition happens. Their insights on connectivity challenges really resonated with the audience. They pointed out that despite our progress, we still face significant hurdles in connecting underserved communities with the high-speed internet needed to fully participate in this new TV landscape. And even in homes with superfast broadband, they explained how seemingly simple issues like Wi-Fi range limitations and performance on secondary devices can make or break the viewing experience. Who caught their session? What stood out to you? #CTV #CTV25 #CTVWorldSummit

The MTM speaker tour continues! 🔥 We're thrilled to have TWO of our brilliant team members taking the stage TODAY at the IPA (Institute of Practitioners in Advertising) Insight Summit! Marina Graham & Eric Paice will be de-mystifying the cultural landscape of Gen Z presenting their research ‘The Great Unwokening’. See the full report, or watch webinnar here: https://lnkd.in/eKX3J99y That makes it a HATRICK this week friends - three speaking opportunities in seven days! (Is this what they call the MTM takeover? We think so!) Are you attending? Come and say hi or drop us a message if you'd like to connect. See the full agenda here: https://lnkd.in/eYpY8-sW #IPAInsightSummit #ThoughtLeadership #MTMSpeakers #DigitalMarketing

We're digging into Masters and Remakes - what's your take on the best?

🎮 The Remake Revolution is Here - Are Your Players Ready?   The people have spoken! Our research poll results are in, and the hottest topic you want insights on is: Rise of Remakes & Remasters.   From nostalgic classics getting modern makeovers to beloved franchises being reimagined - remakes and remasters are dominating release schedules. But what's the REAL impact on you and your players?   We're diving deep to find out: 🎮 How these titles influence player engagement 🎮 What psychological needs these games fulfill 🎮 Whether gamers are craving more or experiencing remake fatigue 🎮 If the focus on remakes is stifling innovation or creating new opportunities How we are going to do it: 🎮 Quantitative AND qualitative research with PC & console players 🎮 Research spanning both UK & US markets 🎮 Direct player insights you won't find anywhere else While remakes offer developers a lower-risk strategy with built-in audiences, the big question remains: do players see them as welcome updates to beloved classics or just recycled content taking resources from new ideas?   Only data can tell the true story - and we're getting those answers for you. Stay tuned for exclusive findings that will shape your remake/remaster strategy! #gaminginsights #gaming

For anyone attending the Market Research Society (MRS) Annual Conference today, our own Philippe Epailly is presenting alongside Sarah Halmkin from Sony. Come join their session where they'll explore the fascinating world of content discovery and reveal strategies for capturing viewers' attention both on and off platform during their decision-making process. You'll discover the intriguing difference between "viewing shepherds" and "viewing sheep" and gain valuable insights into viewer behavior patterns. We hope to see you there for this insightful discussion on the latest in content discovery research! #mrs #mrsconference #contentsearch #contentdiscovery

Proud to share that our newest member and Managing Partner, Rose Tomlins, has contributed to the new Market Research Society (MRS) Delphi Group report on brand purpose in the #culturewars released today. As Rose notes: "A well defined brand purpose is not just a nice-to-have; it's a strategic asset that can drive internal cohesion, external credibility, and commercial success." This important report, with contributions from industry leaders across research and advertising, emphasises that there's no neutral ground for brands today - every position (or absence of one) makes a statement in our complex socio-political landscape. Download the full report here: https://lnkd.in/ei2x5F5A #brandpurpose #marketresearch #mrs #strategy