indu’s Post

Everyone, from celebrities and influencers to multinational conglomerates and smaller businesses want you to buy their beauty product. But does star power still reign? Rihanna made us believe in Fenty Beauty - the brand bleeds her personality but especially makes yours shine when you wear it. Selena Gomez is so honest and candid, and that's quite Rare, isn't it? But simply seeing a celebrity's name and face on a product certainly isn't enough today. What, about a celebrity beauty brand, would make you want to purchase their product? #beautyindustry #beautynews #celebritybeauty

Are you following the shift in the market around beauty? Ulta projecting a slow down while Sephora is showing growth, especially in their Kohls partnership. While this is being poised as a position of luxury vs. core beauty, I think it runs deeper than that. I believe the perception of luxury is driving this shift. Customers are still looking to stretch their dollars with recent inflation still stinging, so it's more important to customers than ever that the purchases they make align with their perception of luxury goods. Discount retailers are selling out of luxury goods. The shopper is becoming savvier and we should all take note! https://lnkd.in/gDSjKZXT

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

A interesting study I reed today #Data Strategic Moves in the #Beauty #Industry 🌟 As the tides of #War and #Recession , #LVMH cosmetic jewel, #Sephora, has carved out an enviable position. With an astute understanding of consumer behavior, Sephora rode the "lipstick effect" to an impressive $15.4 billion revenue, as shared by CEO Guillaume Motte with The Financial Times. Amidst economic fluctuations, this phenomenon – where consumers indulge in affordable luxuries – has propelled Sephora to become LVMH’s third-largest brand, trailing only the iconic #LouisVuitton and #ChristianDior This success story isn't just about beauty products; it's a masterclass in agility and market acumen. In the world of luxury and cosmetics, while one beauty giant takes a bold step forward, another adjusts its strategy, leading to a fascinating dance of business maneuvers. Sephora’s trajectory is a testament to that, showing that with the right insight and innovation, targets aren’t just met; they’re exceeded ahead of time. As professionals, let's take note of Sephora's strategy. Whether it’s the allure of a lipstick or the promise of a skincare routine, understanding customer inclinations can lead to substantial growth, even in times when purse strings tighten. Keep an eye on the beauty sector; there’s much to learn about the art of resilience and the science of consumer delight. #BeautyIndustry #BusinessStrategy #LVMH #Sephora #ConsumerBehavior #LipstickEffect #Innovation #LuxuryBrands #Startup #India, #asia #singapore #Innovation, #Management, #HumanResources, #DigitalMarketing, #Technology, and #creativity

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

💄 Sephora is Blushing: Driving Growth in LVMH's Portfolio In LVMH's 2023 year-end earnings report, Sephora's selective retailing segment emerged as the standout performer, boasting a remarkable 25% year-over-year revenue increase to $19.4 billion. This surge outpaced the growth of LVMH's other units, including #fashion & #luxury goods and perfumes & #cosmetics. Sephora's success underscores its unparalleled resonance with consumers and its commitment to innovation within the luxury retail landscape. Despite broader economic fluctuations, LVMH reported robust sales of $93.79 billion for 2023, with SEPHORA leading the charge toward sustained growth. As a cornerstone of LVMH's growth strategy, Sephora's ascent highlights its pivotal role in shaping the future of luxury retail, driving innovation, and delivering unparalleled consumer experiences within the conglomerate's esteemed portfolio. #RetailNews #sephora #LVMH #ecommerce #UPSCapital #InsureShield

🌟 Have you heard of the "Lipstick Index" coined by Leonard Lauder? 🌟 Despite economic uncertainties, the beauty industry continues to show impressive resilience. Sephora recently announced a record sales year, reporting an astounding €86.2 billion in revenue and €22.8 billion in profit. This success is attributed to strong organic growth across the majority of its business units. Prestige beauty sales outpaced mass-market beauty sales in Q1 2024. Prestige beauty sales grew by 9%, compared to a modest 2% growth in the mass-market segment. This shift suggests that even in challenging economic times, consumers are gravitating towards luxury beauty products. The beauty industry remains vibrant and adaptable, reflecting a deeper consumer preference for high-quality and premium experiences. 🌹💄✨

The lipstick effect is an established economic indicator for consumer confidence in the markets, but recent evidence tells a different story. Unilever Group, the global company responsible for brands like K18 Hair, Dove, Paula's Choice, and more, reported a turnover of €31.1 billion for the first half of the year, marking a 2.3% increase compared to the previous year. LVMH fell short of analyst estimates for the first half of 2024 despite strong growth from Sephora, highlighting a slowdown in the luxury sector. “It’s quite complicated and difficult to anticipate what will happen in the second half of the year,” says LVMH CFO Jean Jacques Guiony. “We have no reason to be pessimistic, but being optimistic would be quite bull at this point in time.” #beautyindustry #beautybusiness #finance #marketanalytics #marketinsights #trends2024

🎨📢 The power of branding transforms simple eyewear into coveted luxury items. But at what cost? Let's talk about the real value behind the brand. 💬💸 What's more important to you: brand name or quality? Debate below! #BrandPower #marketinginfluence #Luxury #Branding #Consumer #Perception #Value #Brand

SEPHORA have doubled down on the environmental criteria for the brands it features on its shelves and website to get more granular. I salute the shift away from vague "clean" and "planet friendly" terminology to something more tangible Our Carbon Literacy course approved by The Carbon Literacy Project is tailored specifically for Personal care brands covering the basics of many aspects of Sephora's checklist - if you are a cosmetics brand scratching your head on how to meet the criteria - get in touch!