Infiniti Insights Market Reports’ Post

The traditional #B2Brelationship between buyers and sellers has been slowly changing in the ‎last few years, especially after Covid-19 pandemic. Customer behaviour was forced to change; ‎instead of in-person meetings or events, interactions pivoted to video calls, online chat and ‎eCommerce. 𝐀𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐌𝐜𝐤𝐢𝐧𝐬𝐞𝐲, 𝟕𝟒% 𝐨𝐟 𝐁𝟐𝐁 𝐛𝐮𝐲𝐞𝐫𝐬 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤 ‎𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 𝐨𝐧𝐥𝐢𝐧𝐞.‎ Other factors come into play, such as the increased number of digitally-native #Generation_Z ‎entering the workforce and #millennials taking decision-making positions. 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐬𝐚𝐥𝐞𝐬 𝐡𝐚𝐯𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝐭𝐨 (𝐔𝐒𝐃 𝟐𝟔𝟎 𝐛𝐢𝐥𝐥𝐢𝐨𝐧) 𝐢𝐧 𝟐𝟎𝟐𝟑, 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐚 𝐬𝐭𝐚𝐠𝐠𝐞𝐫𝐢𝐧𝐠 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟏𝟎𝟎% 𝐘𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐘𝐞𝐚𝐫 (𝐘𝐨𝐘) 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬 𝐧𝐨𝐰 𝐜𝐥𝐚𝐢𝐦 𝐚 𝐬𝐮𝐛𝐬𝐭𝐚𝐧𝐭𝐢𝐚𝐥 𝟏𝟐% 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞 𝐢𝐧 𝐭𝐨𝐭𝐚𝐥 𝐚𝐧𝐧𝐮𝐚𝐥 𝐁𝟐𝐁 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐚𝐥𝐞𝐬.‎ 𝐆𝐚𝐫𝐭𝐧𝐞𝐫 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐬, “𝐁𝐲 𝟐𝟎𝟐𝟓, 𝟖𝟎% 𝐨𝐟 𝐁𝟐𝐁 ‎𝐬𝐚𝐥𝐞𝐬 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 𝐚𝐧𝐝 𝐛𝐮𝐲𝐞𝐫𝐬 𝐰𝐢𝐥𝐥 𝐨𝐜𝐜𝐮𝐫 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬.”‎ In this article, we'll explore B2B marketplace trends for 2024 and how #TijaraHub is aligning with these trends. Read the Full article: https://lnkd.in/d5KkDMsT #B2Bsales #trends #AI_tools #innovation ‎ #networking #B2BSuccess #TradeSmart #ecommercebusiness #SMEs #b2bleads ‎‎#b2becommerce #tijarahub

Numbers speak: if your eCommerce is a “nice to have” part of your business you will lose the market soon. Leaders invest A LOT into ambitious, complex projects (promotion and pricing engines, assortment strategies, AI, dynamic content) while laggards spend years working on fundamentals (SEO, Email campaigns, delivery options, basic analytics…).

In a new Viewpoints piece, Brooke Hodierne of InsightAI offers insight into how predictive analytics can help retailers customize assortments, identify optimal shelf sets, and predict sales trends. https://lnkd.in/eXg3w4qA @AI #technology #retail #privatelabel

𝗙𝗠𝗖𝗚 𝗦𝗲𝗰𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 – 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 The FMCG Sector’s value is increasing by 6%, bolstered by a 6.4% rise in Volume. While these figures underscore the sector’s resilience and capacity for expansion, the report also highlights a moderation in consumption growth when compared to sequential quarters. (𝘚𝘰𝘶𝘳𝘤𝘦: 𝘕𝘪𝘦𝘭𝘴𝘦𝘯𝘪𝘲) FMCG segment market size growth by 2030 is estimated at USD 21 trillion. It is further estimating to reach USD 937.5 bn by 2032, exhibiting a growth rate of 18.24% CAGR during 2024 – 2032. 𝗟𝗲𝘁’𝘀 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗮𝘁𝗲. • Rising level of disposable income • Changing lifestyle • Rapid growth of the e-commerce industry • Urbanization & Modernization India is expected to surpass 1 bn internet users by 2030 report reveals that nearly 75% of customers have bought FMCG products online (𝘚𝘰𝘶𝘳𝘤𝘦: 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘛𝘪𝘮𝘦, 𝘐𝘔𝘈𝘙𝘊, 𝘗𝘸𝘊) 𝗞𝗲𝘆 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗧𝗿𝗲𝗻𝗱𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗠𝗖𝗚 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 1. 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: The companies are focusing on ready-to-eat/ready- to-cook offering, quick commerce, and home delivery service cater to consumers’ need for convenience. 2. 𝗣𝗿𝗲𝗺𝗶𝘂𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Rural consumers are increasingly upgrading from unbranded products to affordable local/regional brands, while urban customers are willing to spend more on premium with customizable products. 3. 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲/𝗤-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Lately, Quick Commerce, a disruptive force in retail landscape, has been adopted by all companies due to its convenience and easy product accessibility. 4. 𝗗𝗶𝗿𝗲𝗰𝘁 𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (𝗗2𝗖) 𝗠𝗼𝗱𝗲𝗹𝘀: Companies are adopting online marketing and selling channels to increase their revenue further they want to serve customers without the mediator that’s why companies are implementing Digitalization. 5. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Digital technologies allow brands to deliver personalized experiences to consumers, leveraging real-time data to tailor marketing campaigns, recommendations, and promotions. I have covered the most prominent opportunities and trends in the FMCG Sector to understand the company’s traction and growth however there are small events or changes that can have a major impact on business. (𝘚𝘰𝘶𝘳𝘤𝘦𝘴: 𝘌𝘮𝘢𝘮𝘪, 𝘋𝘢𝘣𝘶𝘳, 𝘏𝘜𝘓, 𝘢𝘯𝘥 𝘔𝘢𝘳𝘪𝘤𝘰 𝘈𝘯𝘯𝘶𝘢𝘭 𝘙𝘦𝘱𝘰𝘳𝘵’𝘴 𝘔𝘋𝘈 𝘈𝘯𝘢𝘭𝘺𝘴𝘪𝘴) Follow (Durgesh Singh) read the updated sector analysis

🚀Blinkit is revolutionizing India's last-minute shopping experience. Leveraging data analytics to optimize operations, making sure customers always get what they need, when they need it! 📊 Key highlights from our recent data: Total sales of $1.2 Million: Proof that customers love the convenience offer. Average sales of $141: Highlighting the success of average order value. Over 8,500 items: Providing a wide selection to meet diverse customer needs. Average rating of 3.9: committed to providing high-quality products and excellent service! The dashboard is divided into several sections: 1. Overall Performance: This section shows the overall performance of blinkit. It displays the total sales, number of items sold, average sales per item, and the average customer rating. 2. Outlet Location Type: This section shows the sales performance based on the location of the outlet. It allows to filter by specific locations or view all locations. 3. Outlet Size: This section shows the sales performance based on the size of the outlet. It allows to filter by specific sizes or view all sizes. 4. Item Type: This section shows the sales performance based on the type of food items. It allows to filter by specific item types or view all types. 5. Fat Content: This section shows the sales performance based on the fat content of the food items. It allows to filter by low-fat or regular items or view all items. 6. Outlet Establishment Year: This section shows the sales performance based on the year the outlet was established. 7. Total Sales by Item Type: This section shows the total sales by item type. It allows to see which types of items are the most popular. 8. Total Sales by Outlet Location Type: This section shows the total sales by outlet location type. It allows to see which locations are the most profitable. 9. Outlet Size: This section shows the distribution of outlets by size. It allows to see which size categories are most prevalent. Overall, this dashboard provides a comprehensive view of blinkit's performance. It allows managers to identify key areas of strength and weakness and to make informed decisions about how to improve the business. #blinkit #lastminutedelivery #dataanalytics #ecommerce #convenience #India #retail #innovation #growth #powerbi #powerbidashboard #Businessanalytics #Salesdashboard

Dive into the world of Multichannel Distribution Systems with our latest guide! Explore the advantages, pitfalls, and proven strategies for success. 📦💡 #multichanneldistribution #businesstips #distributionstrategy

I asked 4 ecommerce leaders one simple question: "What early career mistake will you never make again?" The result: 4 profound mistakes everyone (from interns to executives) should avoid in their ecommerce journey. Let's dive in: Mistake 1: Neglecting AI in ecommerce Too often, ecommerce leaders choose to ignore AI’s significance. Instead, ecommerce leaders should be focused on leveraging AI for enhancing search capabilities and personalizing customer experiences. This is what ends up making the biggest difference. Mistake 2: Overlooking Omnichannel Strategy A good ecommerce leader can drive sales on a single platform. A bad ecommerce leader can divide attention among multiple platforms without integration. But a legendary ecommerce leader can seamlessly blend diverse shopping channels to optimize product discoverability and personalize experiences. Mistake 3: Ignoring Customer Experience Until you’ve built a strong brand loyalty, don’t take your eye off the ball. "Any friction in checkout can lead to cart abandonment. With many retailers facing an expected slowdown in consumer spending, they cannot afford to lose sales due to a clunky online checkout experience." - Michaela Weber, Vice President, Strategic Business Development, EMEA. Mistake 4: Underestimating the Power of Social Commerce Traditional wisdom says ecommerce is all about the website. But that’s only true if you don't do two things correctly: - Utilize social media for building strong communities around your brand. - Optimize your brand's representation on social platforms. Then, ecommerce works great beyond just the website. #Ecommerce #AI #Omnichannel #CustomerExperience #SocialCommerce What's the one mistake you've learned the most from in your ecommerce journey?

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲: T͟r͟e͟n͟d͟s͟ ͟t͟o͟ ͟W͟a͟t͟c͟h in 2025 𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱 Did you know that global e-commerce sales are expected to hit $7.4 trillion by 2025? 📈 The industry is transforming rapidly, and businesses need to stay ahead to thrive. ✪ 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 Understanding emerging trends will help e-commerce businesses not just survive, but outperform competitors and build future-ready strategies. ✪ 𝗧𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗶𝗻 2025: ✔ 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 🤖 Leveraging AI to create hyper-personalized shopping experiences will redefine customer engagement and loyalty. ✔ 𝗩𝗼𝗶𝗰𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 🎙️ With smart speaker adoption growing, optimizing for voice search will be crucial for visibility and seamless customer journeys. ✔ 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 📱 Social platforms like Instagram and TikTok will continue to merge content with commerce, turning engagement into conversions. ✔ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🌱 Consumers are more conscious about their purchases. Offering eco-friendly products and transparent supply chains will attract this new wave of buyers. ✔ 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝗔𝗥) 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 🌐 AR will enhance product visualization, allowing customers to virtually try on items, view products in their space, and make informed purchase decisions. ★ 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Adapt, innovate, and keep an eye on these trends to stay competitive. Success in 2025 will require blending technology with customer-centric strategies. ✔ Which trend are you most excited about? Let’s discuss how to future-proof your business! — Rahul Tulsiyani, Chief Sales Officer at Encircle Technologies Private Limited #Ecommerce #FutureOfEcommerce #Ecommerce2025 #DigitalTransformation #TechTrends #EncircleTechnologies #BusinessGrowth

Have you ever felt lost in the maze of marketing channels? Inefficient channel management and disjointed customer experiences can hinder brand growth. Market research reveals a demand for seamless integration between online and offline channels. The solution is, integrating #online and #offline channels to ensure a cohesive brand presence. Steps to Success: 🌟 Unified Customer Experience: Provide a consistent brand experience across all channels. For example, a customer browses online, visits a physical store, and receives personalized recommendations. 🌟 Data-Driven Insights: Utilize customer data for targeted campaigns and personalized interactions For example, analyzing online and offline purchase patterns to tailor promotions. 🌟 Cross-Channel Integration: Seamlessly connect online and offline touchpoints. For example, offering in-store pickup options for online purchases. Boosting Your Brand: ✔ Enhanced Customer Loyalty ✔ Increased Sales Conversions ✔ Improved Brand Visibility Ready to navigate the #omnichannel landscape! Our experts from premier institutes can craft a tailored strategy for your brand. Connect with us for seamless channel integration and optimal brand impact. #omnichannelmarketing #brandsuccess #ChromezyConsulting #ceo #cxo #cmo #SaaS #customersegmentationstrategy #businesssuccess #marketingstrategy #marketingconsulting #growth #productmanagers #softwarecompanies #saleshead #customeracquisition #startups #businessstrategy #realestate #finance #salonowner #professionalservices #socialmedia

Any conference is as good as its agenda and networking opportunities. eTail Asia & Australia ticked both boxes for me - great content and great people. In just 2 days, I chatted with over 20 marketers, learned a lot, shared a lot, and enjoyed the chance to build connections. Common Challenges for Many Retailers: 😱Post-Covid Customer Behavior: Customers have shifted from online to offline shopping, making it more challenging to create an omnichannel experience and measure results at each stage of the customer journey. 😱Love/Hate Relationship with Marketplaces: Retailers rely on marketplaces for scale but also suffer from growing commissions and therefore need to focus on direct traffic sales to stay competitive and improve profitability. 😱Complex Customer Data Collection: Complying with various privacy regulations while collecting customer data ethically is becoming increasingly complex. 😱APAC Market Diversity: APAC is not a single market. Product and marketing activations vary by market, and it takes time to balance global strategy with local execution. Key Solutions Discussed: 😀Loyalty Programs: If done well, it helps driving data collection from offline points and enrich online-to-offline measurement capabilities. 😀Personalization: Product catalogs, recommendations, and promotions must be relevant to each customer and influenced by past browsing and purchase activities. 😀AI: From creative production to marketing automation and audience segmentation, AI is invaluable. But absolutely everyone mentioned - Don't adopt new AI tools just because they're trendy; instead, build hypotheses and use scenarios driven by actual business needs. 😀Media Mix Modeling: Although costly and resource-intensive, this solution is necessary to stitch all data points together and understand the real impact of marketing activities and external factors on the business. And now even more excited to continue discussions post-event! DM me and let's go for a coffee. 🥂 #RetailMarketing #OmnichannelStrategy #CustomerExperience #Ecommerce #Marketplaces #APACRetail #MediaMixModeling #CustomerLoyalty #RetailTrends #MarketingStrategy #BusinessGrowth #DigitalTransformation