Infobip’s Post

Know your shopper Personas and give your customers a smooth and personalized experience and increase your own RoI

Reports of the death of in-store shopping have been greatly exaggerated. Our new Verint Experience Index: Retail report found that more than 60 percent of consumers start and end their journey by visiting a store. But these purchase journeys aren’t linear. Customers are doing their homework online and interacting with retailers across a number of channels, meaning that connected omnichannel journeys have never been more important. Check out the full report for details on the growth in customer touchpoints and the steps needed to build a CX strategy to optimise every customer interaction. https://lnkd.in/gXcxa39M #RetailReport #RetailCX #VerintExperienceIndex

The statistic from Think With Google that, despite a significant increase in online shopping over the past two years, 66% of buyers still plan to shop in-store highlights the enduring value of physical retail experiences. This indicates that while digital channels have become increasingly important, the in-store experience offers unique value that many consumers continue to seek. For retailers, this underscores the importance of an omnichannel approach, integrating online and offline experiences to meet diverse consumer preferences. Providing seamless, complementary shopping experiences across channels can enhance customer satisfaction, drive sales, and foster brand loyalty in today's hybrid retail landscape. #OmnichannelRetail #ConsumerBehavior #PhysicalStores #EcommerceTrends #RetailStrategy

Holiday shopping is starting earlier than ever! 🎁 More than half of shoppers will start before fall even arrives. 🛍️ This shift in consumer behavior highlights the growing importance of an omnichannel approach for brands and retailers. With shoppers researching on search engines and brand websites and then making purchases both in-store and online, a seamless experience across all touchpoints is crucial. To thrive in this landscape, #Syniverse CPaaS Concierge is your answer. Our cloud-based messaging platform connects businesses to customers seamlessly across all channels. 🌐 With a flexible, plug-and-play approach, you can customize the platform to fit your budget and marketing strategies. Enhanced engagement, increased revenue, and greater ROI are just the beginning. Syniverse's CPaaS solution has increased mobile opt-in databases by over 40%, driven $1.2 million in revenue from a single campaign, and achieved a 34x ROI on SMS campaigns. Ready to transform your customer engagement this holiday season? Speak with an expert today and simplify your digital transformation: https://lnkd.in/eN6Q_gJn #Omnichannel #Retail #CustomerExperience https://lnkd.in/eKaeRrF8

The Crucial Significance of Personalization in Turning Online Searches into Purchases Customers prioritize personalized shopping experiences, and this investment pays off for retailers in multiple ways. 🛍 🛒 🎯 💡 Trust in Personalization: 59% of shoppers expect personalized experiences online, which builds trust. 💡 Omnichannel Assurance: 89% of shoppers feel more confident when a product is available through multiple channels, enhancing convenience. 💡 Value Over Price: 53% of online shoppers prioritize finding the right product over the lowest price, leading to more sales through personalized search and recommendations (68% buy based on suggestions). 💡 Risk of Abandonment: 75% may leave a website that fails to show the desired product, emphasizing the importance of personalization. 💡 Customer Loyalty: Retailers offering personalization can benefit from 88% of shoppers being more likely to remain loyal, showing immediate and cumulative advantages. #PersonalizationMatters #ShoppingExperience #eCommerce #CustomerExperience #GTECH #GTechDigital #RetailBrand

The traditional customer journey is no longer straightforward. In today's omnichannel landscape, purchasing decisions are complex and often unpredictable. Google refers to this phenomenon as the "messy middle," where decisions take place amidst various touchpoints and influences. Understanding this theory and acknowledging the fragmented nature of the customer journey is crucial for advertisers. It enables them to grasp the rationale behind your advertising tactic recommendations and positions you as a valuable partner in navigating this intricate terrain.

Moving on to omnichannel: Navigating the ever-changing habits of shoppers 🛍️ The pandemic changed the way we shop forever, flipping consumer behaviour on its head, but how do we work with the lingering effects in 2024? Our Paid Search Account Director, Sasha Nycander Howells, gives her thoughts in our latest blog 👇 🔗https://hubs.ly/Q02GzvDS0

📞 Want to create a seamless hybrid customer experience? 🔍 Not reaching enough prospects? 🌐 Struggling to connect with your customers online? 📌 Unable to manage all your stores at once? Hybrid experiences are the future, and they're breaking the boundaries of what's possible in retail. 🛍Did you know that online shoppers are readily embracing omnichannel activities? From checking inventory availability (51%) to picking up in-store (37%) to same-day delivery (36%), customers are craving convenience. We've got the solutions for you! Our hybrid approach provides consumers with multiple fulfillment options across various platforms, ensuring convenience and thorough communication. 💬 — 𝗬𝗢𝗢𝗦𝗘 - Location-based marketing BEYOND LOCATION, PRECISE AUDIENCE #YOOSE #marketingagency #locationbasedmarketing, #locationbasedmarketingplatform, #locationbasedmarketingagency

Unwrap your holiday performance with new insights and features🎁 🛒 Performance Max campaigns now have a new ad feature to optimise for new customers with a high predicted lifetime value. The “New Customer Acquisition with High Value” feature enables you to simultaneously reach new high-valued and average-valued new customers, this holiday season! Find out about other new insights such as Omnichannel experiences, store goals and more on our latest blog! 👉https://lnkd.in/e5hSJvRi #PPC #socialadvertising #digitaladvertising #digitalmarketing #digitaladvertisingagency

What the hell is an omnichannel experience? Great question. It’s a culmination of interactions on different channels that lead to consumers purchasing a product.  We usually think of a Social media ad that leads to a website purchase. But according to Google's latest research, 70% of Australian holiday shoppers use their phones for purchase-related activities while in the store.  Maybe they jumped online on their phones to compare the different specs of a product before purchasing? or had already found a product online and in the store is looking online to make sure it is the right one? Or event to look for reviews or a returns policy because some people are hard to buy for. 📱  Providing a seamless shopping journey across all touchpoints is key to meeting customer expectations and driving conversions. #MusingsFriday #MuseCommunications #OmnichannelExperience #CustomerCentricity #Brisbane #Queensland