E.L.F. BEAUTY

Holy Hydration is blessing our skin - and our eyes! e.l.f. SKIN’s “Divine Skintervention” campaign is lighting up across the globe, delivering skin care salvation in cities and screens near you. 👀🌍 With our “Divine Skintervention” campaign, say goodbye to skin care sins and hello to a heavenly glow. We are here to offer skin care salvation for our community with our Holy Hydration! products. 😇 “We’ve all committed skin care sins - and there’s no e.l.f.ing shame in that! We’re just here to rescue the community from making more of them” Kory Marchisotto, e.l.f. Beauty’s Chief Marketing Officer.  This campaign takes out-of-home ads to the next level, with innovative elements like dynamic lighting displays, LED bus technology, and captivating escalator wraps. The result? A mind-blowing multi-platform experience that’s turning heads across social media, streaming platforms, and in cities all over the world. 😈 We are showing up around places near you to surprise and delight our community in every way we can.  Comment a 💙 if you’ve seen us in the e.l.f.ing wild! 

Our loyalty program, Beauty Squad, underwent a game-changing expansion!    Bringing even more surprise and delight moments to our community, we are blending beauty, gaming and loyalty into one e.l.f.ing epic experience.     What’s new on our Beauty Squad app?  ✨ A fresh, bold Beauty Squad visual identity—covetable collectible badges, bold palettes, layered retro graphics and a nostalgic glow-up to our fun hyper casual games   ✨ Our custom-built mobile games take loyalty to new heights—moving away from traditional points-for-purchases models to interactive challenges, daily streaks and creative quests that allows for more meaningful two-way connection between us and the e.l.f. community.  ✨No rinse and repeats here—we started from scratch and built our own games, disrupting beauty (again)  ✨ Creative ways to earn rewards—through challenges, streaks, and collecting badges - not just product purchases    Why gamify loyalty? It’s all about amplifying engagement to create memorable experiences that brings our community coming back for more.      Gamification is transforming the way we connect with our community, taking engagement to new heights and strengthening our bond with e.l.f. fans. This expansion also sparks new reasons to visit our app and fuels brand love with built-in social sharing moments. In collaboration with eGEN, this is just the beginning of new ways to engage with all e.l.f.kind - and gamification is at the heart of this revolution.  🎮✨    📲 Download the Beauty Squad app and get ready to game!

Ciao Italia! 🇮🇹 We’re thrilled to announce that e.l.f. has officially launched in our fifth Amazon marketplace: Italy! 🚀 From the stunning streets of Rome to the chic vibes of Milan, we’re SO e.l.f.ing excited to bring our innovative and affordable beauty products to the heart of Italian culture. At e.l.f., we believe beauty should be accessible to everyone, and our launch in Italy is a big step in that direction. Whether you’re exploring the breathtaking Amalfi Coast or strolling through Florence, your favorite lippie is now by your side.💄 A huge thank you to all the amazing e.l.f.z who made this possible! A special shoutout to our incredible partner, Amerge, for helping us elevate our European shopping game! We can’t wait for our e.l.f. fam in Italy to discover our must-have products, from our Brow Lift to the beloved Power Grip Primer - there’s something for every member of our community! Here’s to new beginnings, new beauty, and the future ahead! Thank you for being part of our journey. ❤️ Check us out on Amazon Italy here: https://lnkd.in/ge4pJDp9  Buon shopping! 🛍️ 

Anything is e.l.f.ing possible when purpose powers performance!     We are taking BOLD to the next level with the launch of our newest campaign, DUPE THAT! This isn't just a campaign; it's an invitation. We're calling on companies everywhere to join the unicorn parade and make positive impacts on people, products and our planet.      Our FY 2024 Impact Report proves that when you stand for purpose, people and performance, you change the game. Here’s just a glimpse of what we’ve achieved:  ⭐ Democratizing beauty – 5 of our lip oils for the price of 1 prestige competitor  ⭐ Leading with a kind heart – 2% of our profits driving real change  ⭐ Trailblazing in board diversity – 78% women and 44% diverse, the only U.S. company to do so!  ⭐ Empowering our people – $180M in equity granted to our 500+ employees  ⭐ Doubling down on cruelty-free – PETA & Leaping Bunny certified     We’re sharing Dupe That! from the iconic World Trade Center in New York to the pages of The New York Times, asking you to dupe the best of us. Join us in making the world a more inclusive, accessible and kinder place.      The more unicorns, the better! 🦄💜    Read our FY 2024 Impact Report here: https://lnkd.in/e-FSVxXj

As a purpose-led, results-driven company, everything we do is fueled by our vision to be a bold disruptor with a kind heart, we have an unequivocal ambition to make positive impacts on people, product and the planet.  ❤️ 🌎 And we want to gather as many other likeminded companies together to make the world an even better place.  Introducing ‘DUPE THAT!’  The campaign encourages the community to read e.l.f.’s FY 2024 Impact Report and participate in being good and doing good. The company believes an environment in which companies lift each other up to do better elevates the entire playing field so we all win. “The more we unapologetically lean into our purpose, the stronger the signals to keep using our megaphone to help make the world an increasingly brighter place for every eye, lip and face. At e.l.f.’s core is democratizing access – to the best of beauty, to wealth creation, to level playing fields in sports and business, to wellness, to a better planet and, perhaps most importantly, to doing it all with kindness,” said Kory Marchisotto, e.l.f. Beauty’s CMO. Our unicorn is flying, lifted by the community. Who else wants to join our parade? 🦄 Thank you to all those making our unicorn parade possible, especially our agency partners at Madwell.  Read the Impact Report here: https://lnkd.in/eYSzXdch

Taking beauty to new heights—and atmospheres!     We're beyond thrilled to celebrate the phenomenal women at the helm of NASA - National Aeronautics and Space Administration’s Europa Clipper Mission—taking space exploration, innovation and inspiration to galaxies and beyond.     In our ‘Women Taking Space’ series, we shine a spotlight on three out-of-this-world women who are leading the charge in one of the most exciting space missions of our time.  (Pun fully intended 😉)     🌟 Erin Leonard, Project Staff Scientist  🌟 Joan Tubungbanua, Flight Systems Engineer  🌟 Tracy Drain, Launch to Mars Mission Manager     The Europa Clipper mission is set to explore Jupiter’s icy moon, Europa, to investigate whether conditions beneath its frozen surface could support life. These women are breaking boundaries—not just in space, but in how we think about what’s possible here on Earth.      When women lead in STEM, we all rise. It’s about more than exploration—it’s about bringing new perspectives, innovative thinking and limitless possibilities to the forefront. We need more women in STEM because diverse voices fuel bold ideas and drive groundbreaking discoveries that benefit us all.     Here’s to lifting up women who are changing the trajectory of science and the world! 🌍🚀 

At e.l.f. Beauty, we believe in the power of talent that goes beyond a job title. Empowering authentic self-expression is part of our DNA. Because when you embrace your whole self, the doors that open are limitless. 🚪💫 Meet Olivia Eva Reyes, an e.l.f. herself and one of the remarkable talents behind 'Get Ready With Music, The Album.' 🎶 We caught up with her to uncover how her 9-5 journey led her straight into the heart of a music studio. 🤯 🎧

Are we ‘DREAM’ing, or is ‘Get Ready With Music, The Album’ really on the cover of PEOPLE Magazine | PEOPLE.com? Olivia Reyes 🌟 Here’s the e.l.f.ing facts - PEOPLE Magazine is shining a light on our latest and greatest bold move - our new e.l.f.made entertainment arm and the amazing talent featured on our album.  At e.l.f., we believe that beauty should be fun, inclusive, and unique to you! Our collaboration on ‘Get Ready With Music, The Album’ is a celebration of self-expression through the incredible fusion of beauty and music. Two things that should ALWAYS go together when you’re getting ready. 🎶 We’re especially proud to shine a spotlight on our very own Olivia Reyes, who’s not just an amazing e.l.f. in our NY office but also a rising musical star! From her inspiring journey on "The Voice" to her empowering track “Dream,” Olivia is a bold disruptor with a kind heart. Alongside incredible cover star artists like Betty Who, Charlotte Rose Benjamin, Mariangela, and Black Gatsby, Olivia and her fellow musicians are shaking up the music scene, proving that creativity knows no bounds. “Together, the five musicians are taking on the music industry on their own terms, with their bright eyes and fresh faces. Literally, as everything from their eyeshadow down to their blush is from cosmetics brand e.l.f., which is putting its own spin on the 'Get Ready With Me' trend." Thank you to PEOPLE Magazine | PEOPLE.com and all of our amazing collaborators in this album for joining us on this journey! 🙌 Dive into this feature to see how our disruptors are redefining beauty through music: https://lnkd.in/g6vGuuwg 

“Every eye, lip, and face has a unique story to tell and it becomes even richer with a soundtrack.” - Kory Marchisotto Who doesn’t love getting ready with music ? e.l.f. has just what you need! Today is the official drop of Get Ready With Music, the FULL 16-track album that bridges beauty and music through a collection of inspiring songs for every mood and moment. 🎶 From the best of beauty to the best in entertainment, we are here to disrupt norms and shape culture. And today, we’re connecting with our community through music.  The inspiration for Get Ready With Music was revealed in research conducted with our partner Madwell  that found 77% of women say makeup and music give them a sense of belonging and community and 75% see music and makeup as important tools for self-expression. Up next in your queue:  🎵 Alana “Muse”  🎵 Betty Who “Wings”   🎵 Black Gatsby “All in My Head”  🎵 Dianna Lopez “Something Wild”   🎵 Jenita “Zero G (U & Me)”  🎵 Mariangela x Cola Boyy “Frágil”  🎵 Meduulla “Dupe”  🎵 Olivia Reyes “Dream”  🎵 TFM Feat. Cakes da Killa “Get Ready”  🎵 Tasty Lopez “Blush”  🎵 Zoe Ko “In Love with Me” Through e.l.f. made, our new entertainment arm, we’re blending beauty with music, gaming, and sport to form even deeper connections with our e.l.f.ing amazing community! We believe that beauty is about more than just products; it’s about community, creativity and self-expression. Join us in embracing this bold new chapter for e.l.f., where we redefine what it means to be a beauty brand and offer a megaphone of self-expression to our community. Learn more about the album and artists here: https://lnkd.in/e6sbBNbE Dive into the music on Spotify, Apple Music, the iHeartRadio app and let us know in the comments which tracks are your new favs. 🎧  

Congratulations to our very own Tarang Amin, CEO of e.l.f. Beauty, who was honored with the Disruptor Award at Look Good Feel Better’s DreamBall gala. A night to celebrate bold leadership and the incredible power of beauty to uplift and restore. Look Good Feel Better provides free beauty services, lessons, support and products to people undergoing cancer treatment, helping them look good and feel better. Recently, Tarang had the privilege of sitting in on one of their virtual classes and saw firsthand the powerful impact beauty can have in restoring dignity, pride and even joy for those navigating cancer treatments. We all know someone affected by cancer and seeing beauty become a source of strength during such a challenging time is truly moving. This award is a testament to Tarang and his incredible leadership as a bold disruptor with a kind heart. His commitment to creating positive impacts and democratizing access is what empowers and uplifts our people and our community. ❤️ Thank you, DreamBall, for this humbling recognition and for everyone who has helped support Look Good Feel Better over their 35 years.