Inspiring Business’ Post

Most founders/ CXO suffer from a problem with performance marketing. The problem is a classic case of positive confirmation bias. If ROAS is good, everything is good. If not, everything needs to be fixed. Very simple rule – look in-house first If your processes, creative, website, journeys, retention issues are not solved; there is a little chance that your ROAS problem will be solved.

Performance marketers strive to reduce RISK before scaling costs. Something direly needed in 2024. A few years ago met with Stewart Hillhouse to discuss performance marketing While a few things have changed since then many remain the same! Find the full link to the interview in the comment below!

Don't let fear hold you back! Playing it safe in digital marketing can stifle growth. Taking calculated risks unlocks new opportunities & valuable data for significant success. This article explores how calculated risks can propel your brand forward & provides actionable strategies: - Identify opportunities through research & competitor analysis ️♀️ - Build a risk management framework to mitigate downsides ️ - Leverage data for informed decision-making - Ensure you or your marketing partners are qualified for success Scared money doesn't make money! Learn how to overcome common fears & take control of your digital marketing destiny. Read the full blog for insights : https://lnkd.in/g2eE-Ek4 #digitalmarketing #calculatedrisks #growthhacking #marketingstrategy

Transparency and Accountability Performance marketing provides clear visibility into where your money is going and how campaigns are performing. This transparency builds trust and allows for better decision-making.

Why can it take 6 months to get a Strategy developed? Here's how strategy development has changed in Local Government. 👎 Old ways of working...I can recall this was how I was shown what to do back in the 2010: 1. Google Strategy Examples. 2. Find a good Strategy you like the look of. 3. Doctor the Strategy. 4. Make Tweaks to fit in with your local deliver. 5. Get one manager to approve the Strategy. 6. File said Strategy to never be used. 7. Panic 4 years later because the Strategy is out dated, not delivering impacts and no one knows about it. 8. Repeat Process. 👍 How Local Government works in 2024, there's actually more but this is the best summary to give a snapshot: 1. Understand what it is a Strategy should be enabling. 2. Bring together people, data and information to learn and understand the local needs, experiences, successes, and challenges. 3. Analysis the why's and explore how we grow the successes to address the challenges. 4. Get a cross cutting group with a wide range of knowledge, skills and experiences to test and challenge the findings. 5. Draft the strategy content, shaped by a strong understanding of local need, local voices and local ambition. 6. Test the strategy with those it is intended to effect, listen to what they have to say. Shape the strategy and include their voices in the strategy 7. Develop a plan to enable the strategy to be delivered and for the progress to be reviewed. 8. Get the strategy approved and endorsed by the most relevant decision making Board in the organisation. 9. Make sure the Strategy is published and people know where it is, what it is about and how it can be used. 10. Establish regular reporting and monitoring, seeking both challenge and support to enable the strategy to continue to be driven. 11. Review all of the above at least once a year. 12. When the annual review evidences sustained changes, it's time to repeat the process. Once everything is done, we eat cake! 🍰

Are you looking to enhance your decision-making skills and make more informed choices? Discover how decision trees can help you visualize complex choices, weigh options effectively, and reach optimal outcomes in our comprehensive guide 👇 https://lnkd.in/ga6hDn3G

Dive into our latest blog post for valuable insights on. Stay informed and empowered with ROK Financial!

Dive into our latest blog post for valuable insights on. Stay informed and empowered with ROK Financial!

Dive into our latest blog post for valuable insights on. Stay informed and empowered with ROK Financial!

AARON ADAMSON & ALEX POLAMERO: 🚀 Unlocking Growth Potential: A Dynamic Approach to Marketing & Sales 🚀 Aaron Adamson, Alex Polamero, and Mason Brady of Brady CFO discussed a transformative marketing strategy for an accounting firm. Instead of a broad PPC campaign, Aaron recommended a targeted approach, focusing investment on individuals actively seeking their services to minimize risk and validate profitability. To build trust, the firm offered reduced fees for the initial months. Mason highlighted the risk of large marketing plans failing, especially when raising outside capital. Many clients are reluctant to increase marketing budgets despite clear ROI evidence, often due to budget constraints or outdated figures. Their advice? 🔥 Adopt a dynamic, iterative decision-making process with a rolling forecast instead of rigid annual budgets. This allows for real-time adjustments and scenario modeling, helping businesses adapt and unlock growth potential effectively. 🔥 #MarketingStrategy #GrowthMindset #PPC #BusinessDevelopment #AdaptivePlanning