Instantly.ai reposted this
The exact deliverability settings we use in Instantly.ai to constantly inbox WARM-UP: 👉 Warm-up period: 14-21 days ➡ Number of daily warm-up emails: 50 (no ramp-up) ➡ Warm-up volume variation: 38-50 ➡ Reply rate: 81% SENDING: ➡ Turn off tracking for opens, clicks ➡ Disable ESP matching ➡ Disable bulk domain unsubscribe on a "not interested response" ➡ Send 50:50 with new leads and follow-ups ➡ Send as plain HTML email ➡ Spintax every 4 words (around 90% of our copy) ➡ Spintax email signature and business address ➡ Send boring subjects which match the style of an employee/stakeholder (without lying) DELIVERABILITY TRACKING ➡ Run inboxes through Mailreach monthly ➡ Track OOO replies (should be at least 2% of your list) ➡ Ensure our list is below 2.5% bounce rate Note: we didn't come up with this ourselves, this was given to us by a deliverability consultant.
This is superrr interesting - thanks for sharing
When you test with mailreach, do you do 1 spam test per mailbox? Also, why disable ESP matching?
This is exactly we follow and get 60% above open rates
Interesting approach Aaron. Reid . Have you seen any impact on spam rates with this ?
interesting settings! 81% reply rate seems pretty high for warm-up, whats the reasoning behind this/your experience? Aaron.
Aaron. Reid who run cold email outreach for you ?
Kudos for the practical stuff Aaron!
Excellent work!
Cold Emails | Automation | Clay | Instantly.ai Outbound Partner
1wreply rate remains the same during the warmup and sending?