ICA - Institute of Canadian Agencies’ Post

There are just two more #EffieCanada deadlines remaining. ⏳ The Extended Deadline is tomorrow (April 3rd), and the recently introduced Bonus Deadline is next week (April 12th). Head on over to the Entry Portal and get those entries in: https://lnkd.in/gcZ9UiZd And don’t forget, our team is here to answer any last minute questions you might have. 👋 ✉️ #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

⏳ Time is running out. The #EffieCanada Bonus Deadline this Friday is your last chance to get those entries in before submissions close. Hot tip: Don't wait until Friday to start your entries in the Entry Portal. Pop in, take a look around and get comfy: https://lnkd.in/gCXCx6xB Setting up the basic info in your entries now, can help you avoid that last minute scramble. 🍳 #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

The #EffieCanada Final Deadline is tomorrow. But is it *final* final? ⏳ It's the Final Deadline, but there's also an Extended Final Deadline on April 3rd and a recently added Bonus Deadline on April 12th. 🤯 So time is still on your side. See more info on entry deadlines and fees here: https://lnkd.in/gfXn2pE #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

What if there was a way to get inside the minds of #Effie judges to find out how they think? 🧠 Well, we have a few ways: 📖 Read the Effective Entry Guide to learn how the judging process works, what judges are looking for in each section, and how to make your case stand out (in a good way): https://lnkd.in/eh-QCvw3 💬 Get judges’ feedback on your past Effie entry by requesting a custom Insight Guide: https://lnkd.in/eH-qttUA 📋 Apply to become an #EffieCanada Judge (open to #ICA member agencies and their clients): https://lnkd.in/esBbV3JK #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

The next #EffieCanada deadline is coming up this Friday. ⏳ Feeling stuck? Join us today (Feb. 20th) at 2:00pm ET for our webinar "Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards". Sign up here: https://lnkd.in/gKX8hVpP #CallForEntries #EffieAwards #Effies #MarketingEffectiveness  Effie Worldwide

So DEPT®'s been named Agency of the Year at The Lovie Awards for the second time in a row last year and I've been asked what's the secret sauce to succeed creatively on digital. Here's the catch: for me, one of the best ways is staying as far as you can from all things digital (for a good while). For 9 other tips click the link below 🤓 #awards #DEPT #creativity (thumbnail credits to Manuel Di Tolve)

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

Hello everyone, I am a mediamatician at Swiss Re. But what does a mediamatician actually do? Last night I had the pleasure of presenting my role as a mediamatician in the digital media team at Swiss Re. If you want to know more about my work as a mediamatician in the digital media team, have a look at this video. 🎥 #swissre #digitalmedia #mediamatician #genz

What’s #DeloitteDigital Creative Director Shamel Washington’s top advice for fellow jurors heading into the #CannesLions2024 deliberation room? 📣“Advocate for the work you truly believe deserves recognition because it can change someone’s life.” Washington, a 2024 Pharma Lions juror, shared thoughts about his upcoming judging duties with SHOOT Magazine / SHOOTonline : Q: What have you learned from your prior experience at Cannes that you will apply to this year's tour of duty? ✅ That no matter how much time you are spending reviewing a piece of work, keep in mind that the creators spent so much more time creating it. Q: What’s the appeal of serving on the Pharma Lions Jury? ✅ We are in the midst of a creative renaissance in the pharma field. Campaigns are getting bolder and the skill level is on par with any other category in the field. Q: What’s your take on the value of the in-person jury room dynamic? ✅ I love hearing how other jurors perceive work and how it aligns (or clashes) with my perception. Q: How does judging a competition like this inform you and your agency? ✅ It furthers my appreciation for the process of getting an idea to the award show level. We must always find new and innovative ways to keep jurors engaged and break through the clutter. Read Washington’s full interview in SHOOT Online ➡️ https://deloi.tt/4ebO2h6 See you soon at Cannes Lions International Festival of Creativity!

Been Thinking About Winning a Cannes Creative Effectiveness Lion? Here’s How to Make It Happen At Ornico, we know that creative brilliance alone isn’t enough—campaigns must also deliver real, measurable results. That's why our Advertising Creative Evaluation (ACE) ensures that every campaign isn't just innovative, but also strategically effective, driving business success. The prestigious Cannes Creative Effectiveness Lion recognizes the same: campaigns that not only captivate but also deliver measurable business outcomes. Through the ABCD framework, it celebrates: Ambition Bravery Causality Direction Our ACE analysis aligns with these pillars, providing brands with actionable insights to achieve both creative and business goals. Curious how you can elevate your campaigns and aim for a Cannes Lion? 🏆 Find out more here: https://lnkd.in/dpPJUx2F