The "WOW" factor. It's not just reserved for sports. "sell the sizzle" What are YOU providing as the "WOW" factor. Let me know in the comments. (Also, read the whole thing for some trash talk)
Surprisingly, the "WOW" factor does indeed go beyond great product and service. Every industry can benefit. From staff uniforms, the look of branding and graphics, to (like the Las Vegas Raiders) the packaging of a product, you can be making a difference.
- For chefs at Levy Restaurants, it's the model of "you eat with your eyes first"
- One of my favorites is Foot Locker, all employees wore referee uniforms
- Perhaps the "WOW" factor is making sure your wrapped company cars aren't rusted, dented or wrecked (not going to lie, a big pet peeve of mine)
All of these are ways to sell the "sizzle" on top of the steak. Great product and great service is something we all must provide, but what are we doing beyond that. What is the thing that resonated in customers minds in a world where our competitors (lets be honest here) are also providing great product and service.
For the Raiders, the simple creative packaging of their season tickets is driving the hype train. They are truly selling the SIZZLE (the packaging) and not the steak. Because lets be real, For the Raiders, the on-field performance isn't enough (shots fired. I had to. Go Buffalo Bills).
Shoutout to Front Office Sports for a great highlight here.
I'd love to know your take. What do you consider your SIZZLE. What is your "WOW" factor. Let me know.
#Marketing #SportsMarketing #SportsBusiness #CustomerService
The Las Vegas Raiders sent their 2024 season ticket holders this treasure chest 🏴☠️
(via BlackWidowRaiderette/IG)