Actionable data is key to combating the harmful effects of deepfakes and misinformation. By developing the industry’s first deepfake measurement offering, we enable advertisers to further verify the safety and suitability of their digital media investments through AI-powered technology. Backed by our AI-driven Multimedia Technology with frame-by-frame analysis, our offering helps advertisers avoid running adjacent to deepfake content as part of the GARM misinformation category. Read more in EMARKETER: https://lnkd.in/eG7Ju_dh #Deepfakes #AI #BrandSafety #Advertising
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If you were at #Cannes, or, simply if you woke up this morning and live in the world; you might have interacted with content around #AI. Suffice to say, Skai's been using forms of AI to drive growth for the world's biggest brands for years and years. With the new influx of capabilities and infrastructure, we've now brought, (very quickly I might add), some fantastic new features to market like AI #Dayparting that won us an award! If you wish to explore and have a no pressure, non-salesy conversation about how Skai's #AIpoweredmarketingplatform can help your business, please reach out!
We're thrilled to announce that Skai has won the 2024 AI Breakthrough Award for Best AI-Based Advertising Solution! Thank you to Tech Breakthrough for this honor. The award highlights our innovative AI Dayparting capability, which enables advertisers to get in front of their relevant audiences when they’re most likely to make a purchase, while minimizing effort and media waste. According to Tech Breakthrough's Steve Johansson, “The optimization provided by AI Dayparting is significantly improving the efficiency and effectiveness of campaigns for advertisers working with Skai." Congratulations to our colleagues on this well-deserved recognition!
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Stopping the scroll has never been more important. With an ever-growing number of ads competing for attention, it's easy to drown in the sea of noise. Dynamic creative has always been the secret weapon for winning brands to stand out. Advertisers are once again considering dynamic creative optimization for 2024, according to a Yahoo survey. Most advertisers (82%) are deeply committed to DCO in 2024. In fact, 33% plan to increase spending on DCO. Powered by AI, DCO allows advertisers to use real-time insights to build and optimize the performance of their creative, including backgrounds, images, text, and calls to action, while the ad is being served. DCO for social media? Combined with AI? Clickworthy link: https://lnkd.in/dneWdJw3
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POSSIBLE DAY 2 TAKEAWAYS! 📺 Marketers are using AI to better match the emotional context of CTV content to the ads that appear during commercial breaks. 🤖 Marketers can use AI to take in more metadata about CTV content — including things like closed captioning — to better inform their contextual advertising. 💻 Brands can use custom algorithms to wrest more control from their media plan. 👏 Both publishers and buyers want to work with less SSPs. 🍪There is not consensus among which identity solutions will work in a cookieless era. 🤔CMOs are working out ethical AI practices to incorporate into their strategies. 💪Retail media companies are going to be hyper-aggressive this year as they each make their plays to grab ad budgets. #POSSIBLE2024 Thank you Ryan Joe, Catherine Perloff and Mark Stenberg!
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🚀 Exciting News! 🚀 We just dropped a new video exploring the transformative role of Artificial Intelligence (AI) in programmatic advertising. Discover how AI is revolutionizing the digital advertising landscape, offering incredible benefits and unique challenges. 🔔 Watch now and don't forget to like, subscribe, and hit the notification bell to stay updated with the latest insights in digital advertising and AI technologies! 📢 Share your thoughts and experiences with AI in programmatic advertising in the comments below. 👉 Watch the video on our YouTube channel: https://lnkd.in/e9DnbMGm #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech #AdvertisingTrends #ArtificialIntelligence #MarketingInnovation #AdOptimization #FutureOfAdvertising
What Are The Potential Benefits and Challenges of Using AI in Programmatic Advertising?
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Boost your ad campaigns with our white-label cookieless DSP powered by AI! Say goodbye to cookies and hello to privacy-compliant, effective advertising. With our AI features, your ads will be more relevant and impactful than ever. Ready to level up your ad strategy? Contact us to learn how we make it happen: https://lnkd.in/d6wY4wdg #TeqBlaze #futureofadvertising #ai #adtech #programmaticadvertising #aiadvertising
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Guys!! Do you believe in trying over and over again? well I do and that's why my new Ai Social Media Management Agency will be there as soon as possible, still creating my 1st month content and the 1st youtube video showing the process of creating my first Ai SMMA #Follow #Me #And #Watch #The #Process
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Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/gheU6ApD #advertising #advertisingtechnology #dataprivacy
Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/dPejsgzJ #advertising #advertisingtechnology #dataprivacy
Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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Gemini is the game-changer we've been waiting for in digital advertising! With its advanced capabilities, Gemini is revolutionizing how brands connect with their audiences with our custom modelling. At Stilbon ,We are happy to help our clients to explore the endless possibilities this innovative platform offers for optimizing campaigns and driving results. We help you elevate your advertising strategy to new heights using Gemini. Let's embark on this journey together! #Gemini #DigitalAdvertising #AI #MarketingRevolution Ruchit Janjani Sparsh Goyal
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Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/eAJi3mUq #advertising #advertisingtechnology #dataprivacy
Will AI Save The Advertising Industry in a Privacy-Driven Economy?
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