International Advertising Association’s Post

Robbie Douek, the visionary CEO of BLAST, revealed the inner-workings of the 'You Decide' moment he has noticed in advertising, emphasizing the transformative power of personal choices. 🔍 In this compelling interview with IQads, Douek delves into the intricacies of creative decision-making, highlighting how taking control leads to impactful campaigns. 👾 "In the gaming ecosystem, you can decide on the consumer's experience. You can make it the most authentic, real experience for that person at that time. I'd say that our role is to guide, prompt, drive, direct and then let the consumer decide", says Robbie. Explore the full article for an in-depth look at the insights that shape the advertising landscape: https://lnkd.in/d4YUwW3Q #IAAGlobalConference #Creativity4Better #C4B #marketing #communication #creativity #socialchange #conference

Robbie Douek, the visionary CEO of BLAST, revealed the inner-workings of the 'You Decide' moment he has noticed in advertising, emphasizing the transformative power of personal choices. 🔍 In this compelling interview with IQads, Douek delves into the intricacies of creative decision-making, highlighting how taking control leads to impactful campaigns. 👾 "In the gaming ecosystem, you can decide on the consumer's experience. You can make it the most authentic, real experience for that person at that time. I'd say that our role is to guide, prompt, drive, direct and then let the consumer decide", says Robbie. Explore the full article for an in-depth look at the insights that shape the advertising landscape: https://lnkd.in/d4YUwW3Q #IAAGlobalConference #Creativity4Better #C4B #marketing #communication #creativity #socialchange #conference

As the industry faces declines in linear TV, surges in ad-free entertainment, and increasingly fragmented user engagement, why do some brands and agencies still overlook one of the most obvious opportunities for audience engagement - gaming? Check out part one of our very own Strategy Director Zac Kelly's deep dive into the channel for some of the answers!

The worlds of gaming and streaming have always been intertwined, with partnerships between popular brands and influencers being commonplace. However, the recent separation between gaming audio giant Turtle Beach and renowned streamer Dr DisRespect has left a significant impact on the gaming industry. In our latest article, we take a detailed look at the conclusion of this partnership and its implications for both parties involved. From the reasons behind the split to the potential ramifications for the gaming community, this article offers an in-depth analysis of the situation. Don't miss out on this must-read for any gaming enthusiast. Check out the article now and let us know your thoughts in the comments. #TurtleBeach #DrDisRespect #GamingIndustry #Partnership #Streaming #GamingAudio

🎮🌟 Exciting News Alert! 🌟🎮 Thrilled to announce the launch of Battenhall ‘s latest report, hot off our digital shelves today! Check out the report here: https://lnkd.in/e5QQjVjZ In this comprehensive dive, we unpack five key trends shaping the tech, gaming, social, and entertainment sectors. From the rise of immersive experiences to the evolving landscape of digital content, there's something for every brand looking to level up their digital playbook. Personally, delving into the future of entertainment was a highlight for me. From groundbreaking innovations to the nuanced challenges at play, it's a fascinating time to be in the industry. Make sure to check my take on these transformative industry shifts and what it means for the road ahead. Huge kudos to my Battenhall colleagues and talented authors Jack Bray, Nicole Mezzasalma, Mark Stuart, and Heather Simmonds, for bringing these trends to life and providing actionable insights for brands navigating this ever-evolving landscape. Whether you're a seasoned gamer, passionate about the creator economy or just curious about the latest industry shifts, this report is a must-read for anyone in the digital space. Let me know what you think! #SocialMediaMarketing #ContentMarketing #GamingIndustry #EntertainmentTrends

The Rise of Online Betting Platforms As a Digital Transformation expert, I have been keeping a close eye on the booming online betting industry. Here's what fascinates me: Mobile-first experience: These platforms are built for seamless mobile experiences, catering to a tech-savvy audience. Data-driven personalization: Advanced algorithms personalize user journeys and recommendations, keeping engagement high. Focus on security and compliance: Robust security features and adherence to regulations are crucial for building trust. The Rise of the Engaged Fan The online betting space is not just about placing a quick bet. It's about creating a rich and interactive experience for fans. Platforms are integrating with social media, live streaming, and even VR technology, blurring the lines between entertainment and betting. What's the takeaway? The rise of online betting platforms is a prime example of how digital transformation is changing industries. It's a space where innovation, data, and user experience converge. What are your thoughts on this trend? Let's discuss this in the comments! #digitaltransformation #onlinebetting #technology #keynotespeaker

💡The digital entertainment industry is a realm where imagination knows no bounds, and innovation thrives without constraints. It is not just about screens; it's about stories, experiences, and connections.🎦 💭 💡 The interactive nature of our digital entertainment sets us apart. Gamers can connect with players across the globe; we facilitate real-time interactions with celebrities, peers, and online communities and create a sense of belonging and shared interests. This interactivity fosters engagement and a sense of community, often leading to passionate fan bases and user-generated content. In the modern age, the way we consume entertainment has undergone a profound transformation. The rise of the digital entertainment media industry has fundamentally changed the landscape of content creation, distribution, and consumption.🧐

Understanding the power of gaming and player engagement, while also understanding marketing has helped Electronic Sports Entertainment create a truly unique marketing ecosystem with BILLION$. Our innovative approach seamlessly integrates digital and tangible experiences, creating unparalleled engagement and value for your clients. By leveraging cutting-edge technology and strategic partnerships, we are redefining how brands connect with their audiences. We continue to seek partnerships to push the boundaries of what's possible in marketing and advertising. Together, let's create the future! #MarketingInnovation #AdvertisingEcosystem #DigitalTransformation #StrategicPartnerships #FutureOfMarketing #Advertising #Gaming #Marketing #LifeExperiences

December is here, marking the end of 2023. What did we discover about entertainment trends this year? Here's a proposed summary: 1 - People crave events, and significant entertainment releases should feel like cultural milestones. The build-up to these moments is crucial. 2 - Establishing scarcity and quiet moments is key to making things feel significant (i.e. there’s a lot of superhero fatigue these days) 3 - Long-running TV series are favored, while niche, limited series have lost appeal. 4 - TikTok is crucial for reaching Gen Z; if it's not trending there, it's invisible to the under 30s. 5 - Audiences lack patience for complex storylines across multiple shows and movies. 6 - Video game intellectual property holds substantial importance, and decision-makers must grasp its significance. 7 - NFTs, the "metaverse," and similar trends don't seem relevant for entertainment, at least today. 8 - Horror remains a reliable genre, especially with the right budget. 9 - Creating high-quality, eventized entertainment for women can be highly successful. 10 - Legacy entertainment companies are facing challenges due to the fast pace of culture, the slow production of TV and movies, and the impact of digital and gaming. 11 - Audiences are more sophisticated, opinionated, and organized than ever. 12 - Taylor Swift has built an unprecedented empire. 13 - Sports dominate: The NFL stands out as one of the most valuable entertainment brands in the US, and soccer is the most significant force in the rest of the world.