Licensing International’s Post

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In 2023, the biggest decline in a product category was in the licensed toy segment, which saw a -3.5% drop in revenue. Beloved brands did inspire purchases, however, as the overall Toys/Games market declined -4.5% in the same period. To learn more about which categories are growing, download the 2024 Global Licensing Industry Study today. #licensing #globalstudy #research #data https://lnkd.in/eHMdzuBa

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