InterSources Inc’s Post

The rise of the product-led growth (#plg) model is causing many companies to rethink their overall growth strategy. They’d be crazy not to. What many companies are failing to grasp is that it's not a choice between PLG or MLG (marketing-led growth). Companies that are confident in their growth take from the best of both worlds. BUT... Product leaders are 70% more likely than marketing ones to expect growth in 2024. Product teams are 3x more likely than marketing teams to believe their company is the leader in their industry. Less than half of marketing leaders believe their marketing-led efforts to be effective in driving growth. What are these product teams doing differently than marketing ones? This report (see comments 👇) by Kameleoon and James McCormick explains what marketers can learn from their product colleagues about experimentation-led growth #ELG Have a look. Let me know what you think.

Enthused Businesses and Corporations, with rapid technological advancements, marketing and advertising has become easy yet challenging. To stay on top of our game by maintaining as well as expanding our market reach/ Customer base, do we know that there are three key categories towards ensuring business growth and assessing risks? Do we know the tools we can use to effectively analyze/ assess our 1. Business Environment 2. Business Industry 3. Business/ Company itself to maintain or leverage our competitive advantage? Comment *Share* for more insight 😃 and feel free to outline what you know are some of the effective tools (kindly specify the tool to its specific category). #corporatecommunications #projectedgrowth Picture credit: Alinafe Dissi

In today's highly competitive global marketplace, businesses are constantly seeking strategies to gain a competitive edge and expand their reach into new markets. One such strategy that has gained significant attention is meta-analysis.

A digital platform course is your roadmap to strategic insights, practical skills, and a competitive edge. #DigitalTransformation

The rise of the product-led growth (PLG) model is causing many companies to rethink their overall growth strategy. They’d be crazy not to. “Firms that rely primarily on PLG are growing faster than companies with limited or no PLG focus and are almost three times as likely to have gained market share in recent years,” according to Bain Research. PLG companies are also more likely to be valued by investors compared to those ho-hum MLG and SLG ones. But guess what? Look closely at those companies and you’ll find that many rely on a hybrid approach, combining the best of all worlds. Kameleoon interviewed over 150 companies in the US and the UK to explore the dynamics between product-led and marketing marketing-led companies regarding growth and experimentation. Each company was asked how successful they felt compared to their competitors and how much growth they expected over the next 12 months. Have a look and see how closely (or not) your company resembles a leading company. 👇 Article link in comments.

Pricing is more than just a number It is a critical driver for business success. Pricing is about understanding your market, aligning with consumer needs, and ensuring your business remains competitive. Join me in this series as we explore strategic pricing approaches that can propel your tech products and services to new heights. What to expect from this series: Over the next few posts, we’ll explore various pricing strategies, from market research and economic adaptation to leveraging technology and building customer trust. Each post will offer actionable insights and examples tailored to the Nigerian tech industry Engagement Prompt: What challenges have you faced with pricing your tech products or services? Share your experiences in the comments! #PricingInsights #TechPricing #StrategicPricing #BusinessStrategy #NigeriaTech Like & Share Follow Chioma Ironondu for meaningful connection. . . . 🌿Oma

Upstream records a positive growth rate for the sixth consecutive year, expecting to conclude 2023 with a 10% EBITDA increase compared to 2022 and sustaining a 12.4% CAGR over its EBITDA since 2018. As for the company's way forward? Continuous enhancements to our martech, expansion into more business verticals and entrance into new geographical markets. According to our CEO, Dimitris Maniatis, “our vision is to establish Upstream among the world's top marketing technology companies”. Read more here: https://bit.ly/3v9phjx #martech #marketingtechnology #growth #strategy #marketingplatform #mobilemarketing

Product-led growth (PLG) used by many software 👩💻 companies. 👉 In PLG, companies rely on the product itself to sell itself, convert free users to paying customers and grow revenue 💰 , all without adding more staff. 👉 Key 🔑 attributes of this business model include free or cheap introductory pricing, a product that's easy to use and share, and a seamless user experience for conversion and payments. 👉 While mostly seen in software, aspects of a term attributed to venture capital firm OpenView, which has used it since 2016 are spreading to other businesses that use customer-facing software ✅ . #PLG #CustomerFacingSoftware #Product Source: MIT Sloan Management Review

📈 Discover the key growth marketing metrics that matter for private equity firms in this insightful Forbes article by Kurt Uhlir. As digital channels continue to expand, understanding the right metrics is crucial for any mid-market firm looking to leverage growth marketing effectively. 🚀 Kurt Uhlir, with his extensive experience in scaling companies, delves into the essential metrics that can drive decision-making and investment strategies. He highlights how these metrics go beyond traditional financial indicators, offering a more nuanced view of a company's growth potential and market position. 💼 In an era where data-driven decisions are paramount, Kurt's insights provide a roadmap for private equity and venture firms to identify and focus on the metrics that truly impact growth. From customer acquisition costs to lifetime value, learn how to evaluate and utilize these metrics to inform your investment strategies. 📊 This article is a must-read for mid-market professionals, C-suite executives, and marketers. It offers a comprehensive understanding of growth marketing metrics, enabling firms to make informed decisions and maximize their investments in the rapidly evolving digital landscape. 🌐 Explore this analysis on growth marketing metrics and how they can transform your approach to investments and company growth. #PrivateEquity #GrowthMarketing #midmarket https://lttr.ai/AMb57