Media and Games Invest (MGI)’s Post

Pinterest appoints new UK MD and Zenith UK CEO steps down. Also, promotions and appointments from PayPal, Total Media Group, Ipsos UK, and more. View all of the latest performance marketing people moves via the link in comments. Natalie Cummins Sannah Rogers Jon Stevens Zenith UK Beth Horn Pinterest Dr. Mark Grether John Anderson PayPal Mike Sell Guy Sellers Thomas Laranjo Celine Saturnino Penny Took Total Media Naomi Jones Ipsos UK Jorg Boutkan Deployteq Noel Cook Wildstone Sophie McElligott Dazed Media #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #adtech #CMO #marketer

Shifting Landscapes in Retail Media: What Does the Future Hold? The retail media space is a constant change, and Microsoft's recent decision to wind down its PromoteIQ business is a significant move that has the industry talking. As someone who's passionate about retail media, I believe this opens up a fascinating discussion about the direction and evolution of our industry. - What does this mean for the competitive landscape of retail media networks? - How can businesses adapt to these shifts to continue providing value to brands and consumers? - In what ways can innovation drive new opportunities in this evolving space? At Epsilon, we're committed to navigating these changes with agility and innovation. The dynamics of our industry are constantly evolving, and it's exciting to think about the possibilities that lie ahead. #RetailMedia #Innovation #DigitalMarketing #EpsilonRetailMedia https://lnkd.in/eYYH4MUg

According to US marketing and advertising leaders, curation is essential to maximizing ad placement in appropriate and high-quality contexts. In a study commissioned by Forrester Consulting on behalf of Equativ and Sharethrough, 53% report using curation as part of their cookieless strategy. Download the study to learn about their plans to use curation to future-proof their adtech strategies 👉 https://lnkd.in/ejAw7Ufx #AdvertisingInsights, #ProgrammaticAdvertising, #Forrester

“Keep It Simple Stupid!” 💋 Over the next few weeks I’m going to dive a little deeper into the key themes I heard at various events across Europe recently. In this post I’m going to explore what “keeping it simple” really means for Retail Media Networks and why it’s important. The challenge: Retail media continues to grow rapidly, with new markets, networks and channels popping up almost weekly. Whilst providing exciting opportunities, it’s becoming increasingly complex for advertisers to manage and they will inevitably favour RMN’s that make it as simple as possible to activate campaigns and measure performance. So what does simplicity mean in practice: 😡 Removing friction by offering both self and managed services workflows - It’s a fine line between offering a “White Glove” services for the top 5-10% of advertisers and creating “spend roadblocks” for the remaining 90%. RMN’s need to democratise their network by broadening self service capabilities, whilst retaining managed service option for those who really need it 👫 Delivering a Unified RMN - Having disparate teams, processes and platforms makes it cumbersome for advertisers to activate and measure performance of omni-channel campaigns, thus stifling investment. With omni-channel campaigns significantly outperforming single channel campaigns, it’s important for RMN’s to bring all channels under one roof from both a booking and measurement perspective. 📈 Aligning planning and activation - As retail media continues to move up the funnel and break down silo’s between brand, shopper and performance marketing, there’s a greater need than ever before for align marketing and commercial plans. RMN’s need to ensure they have clear process for incorporating media into the wider JPB and, crucially, tracking spend against the plan. Keen to hear your thoughts, what does keeping it simple mean for you as an advertiser or retailer? #retailmedia

Retail Media Networks (RMNs) are reshaping the advertising landscape, offering retailers new ways to monetize their digital assets while helping brands reach consumers. Here’s a quick guide to building an RMN: 🔹First-party data: Harness customer insights to deliver personalized ads and enhance privacy compliance. 🔹Monetization strategies: Explore sponsored product listings, display ads, and more. 🔹Technology stack: Partner with AdTech specialists like Geomotiv to develop the right tools. Learn more about RMNs and how to launch one in our latest blog post! https://lnkd.in/dwgEB4hf #RetailMedia #RetailMediaNetworks #RMNs #AdTech #DigitalMarketing #Geomotiv

#CannesLions2024 spotlighted #RetailMedia as a revolutionary force in advertising, showcasing its potential to transform brand-consumer connections. Retail media involves advertising on retailers' digital platforms, leveraging first-party data, and direct consumer access. This trend rapidly grows as retailers become influential media owners, offering highly targeted advertising opportunities. Some Key Highlights and Takeaways: - Data-Driven Advertising - Seamless Integration of Content and Commerce - Enhanced Measurement and Accountability - Creative Innovation in Retail Spaces Retail media is poised to significantly impact the advertising ecosystem with advancements in technology, deeper data insights, and a focus on consumer-centric marketing. #CannesLions2024 highlighted that this is just the beginning, with retail media set to play a pivotal role in the future of advertising.

With 73% of advertisers planning to increase spending in retail media networks, capturing 10-15% of the total media spend, it's clear that an Addressable Advertising strategy is more than just a trend. Retailers must leverage this approach to deliver personalized experiences, starting with collecting online signals to segment customers effectively. Addressable Advertising ensures the delivery of relevant ads, driving engagement and providing feedback for further refinement. For a deeper dive into the transformative process of Addressable Advertising, go to the link in the comments. #advertising #retailmedia #retailers #adstrategy

I've been advocating this perspective to agency leaders for some time now. In my numerous discussions with them, it's become clear that addressing CFO concerns around attribution models is paramount. MMM stands out as a key solution in bridging this gap. It'll be great when AI allows automation of investment optimisation. Something that surely is soon to come. Toby Aldred and Patrick Rowe think we spoken about this while having a nice coffee in December. #MarketingAnalytics #MMM #AttributionModels

Media buying shouldn't be a gamble. Advertisers should know exactly what they're buying, when they're buying it, how much they're paying for it and so forth. However, advertisers often find themselves navigating a maze of uncertainties, unsure if their investments are yielding the desired results. That's where ID Comms steps in. We act as the objective third party, untangling the intricacies of media purchases and shedding light on where your budget truly goes. With our expertise, we analyze the media bought by agencies, scrutinizing the prices paid and the quality delivered. We help reduce the risks associated with wasted budgets, poor quality and ineffective strategies, empowering advertisers to focus their resources on strategies that truly drive business growth. Untangling and de-risking media buying isn't just about unraveling complexities, it's about giving advertisers control and transparency over their investments. It's about providing clarity in a landscape often shrouded in uncertainty. With ID Comms by your side, you can navigate the media buying process with confidence, knowing that your investments are optimized for success. For more, visit: https://lnkd.in/gMN-gzAw #MediaBuying #Advertising #BrandMarketing #RiskReduction #IDComms #BusinessGrowth #BrandsDeserveBetterMedia #BetterMediaInvestments

We're excited to share our latest white paper, 2024 Q1 Programmatic Insights, packed with the newest trends and benchmarks in programmatic advertising. This comprehensive analysis, powered by Burt Benchmarks, includes: 📊 Detailed insights into ad spend and transaction types for display and video. 🔍 Industry trends across key sectors including Internet Software, Pharma, Media, and Financial Services. 🚀 Recommendations for optimizing your programmatic strategies. Whether you're looking to understand market dynamics or refine your advertising techniques, our white paper offers invaluable insights. Download it now to stay ahead in a constantly evolving digital landscape! https://lnkd.in/eWhxrNVk #ProgrammaticAdvertising #DigitalMarketing #BurtInsights #AdTech